Soc med northcc_cf_os_2010


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This presentation helps (skeptical) business leaders understand the opportunities available to business through social media. Twitter, Facebook, LinkedIn, Youtube and other social media tools can be great for business - or a huge waste of time and money. Having a strategy that is in line with your business goals is key.

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  • Waste of time or incredible new marketing tool? The answer is BOTH. Like any tools, the secret is how you use them. Think about other important business tools: Phones. Newsletters. Like anything in business, it requires that you have GOALS and a PURPOSE. And FOCUS on those.
  • We all ride the waves of technology. Let’s play “Do you remember.” Sometimes new technology can look trivial, and not relevant to business. Until you suddenly can’t live without it. Do you remember when cell phones were gigantic, when only a handful of people had them? Do you remember when desktop publishing came about – we were inundated by Newsletters and Brochures done Semi-professionally? And how about eMail? We can’t live without it now, but there was a time when you thought you’d never use that for business. You replied to all, forwarding some piece of spam, didn’t you? I know I did.
  • There are a plethora of choices in engaging in social media. For our clients, Firecat Studio analyzes an organization’s goals – its desired
  • There are a lot of skeptics and misconceptions. Let’s play a game. Have You Heard This One? What other misconceptions, or fears, or resistance have you heard? Or said yourself?
  • These are the social media sites most businesses focus on. If you’re new to social media, we recommend getting to know them in this order: LinkedIn is the most business-oriented of the social networking sites. It’s business networking made easy. You post a profile of yourself, which includes what looks very like a resume. In fact it IS a resume. Treat it as such. You can state clearly what you’re interested in: networking, getting back in touch, meeting people, sharing information. Facebook is the #2 destination on the web. Started as a college site, so skewed toward educated people, business people but using it for social purposes. Twitter is the fastest growing social media site. 140 character blogging. Giant cocktail party. Becoming a “threat to Google” rival search.
  • There’s a lot of hype right now. If it sounds too good, it is! Social media won’t cure cancer, make you rich. Like the telephone, newsletters, brochures, website, Google. Just another communications tool. Is the phone useful for business? Networking events? Clubs? Text messaging? All of these CAN be good. Luckily, there’s an easy test: How much money have you made on Twitter? Correct Answer = ZERO. I don’t make MONEY on Twitter – I make FRIENDS on Twitter. I make CONNECTIONS on Twitter. Even when I’m selling a workshop, which people can buy totally online, they go to my website or EventBrite for more information, read that, evaluate, and actually pay. But they FOUND me and my offering on Twitter. Social media is new. There Is a lot of hype. So beware of self-declared experts. Check their RESULTS. Get REFERENCES and RECOMMENDATIONS. Look for someone with business experience. Marketing experience. PR experience. Red Flags:
  • Google Yourself. Your brand, online. Your name Your name + city Your name + company Your name + profession Ideally, you want to be on page one for all these. Some goals would be: Come up on page 1 for your own name and city. Your company website is linked to you (on page one is nice). LinkedIn Profile shows up on page one. Facebook profile, if you use FB. Twitter Profile, if you use Twitter. Your professional organization profiles. Social media offers ways for you to make this happen. Free services where you can have listings.
  • Social media matters because it’s the NEXT WAVE – how we’re going to communicate. We’re still clumsy at communicating with this new tool, but as we know from adopting prior tools – that will change. It’ll get better. We’ll learn. The tools will evolve. And pretty soon – like the cell phone or email, we will wonder how we ever did business without these tools. By the way: If your target audience is under 40 – guess what. This is your BEST SHOT at getting your business known.
  • Tools don’t make a strategy, but they’ll help you execute one. Your employees are already using social media. Have a strategy and some standards and guidelines. Start with your existing employee handbook – broaden to cover social media. Clean up your own online presence!
  • Update your status on LinkedIn, Facebook and Twitter (and others) with one update. Google News alert:
  • Update your status on LinkedIn, Facebook and Twitter (and others) with one update. Google News alert:
  • But be careful out there. Create social media guidelines and communicate them to your staff.
  • Let it build. It takes time to become relevant to you. Forget it for awhile if it’s not interesting. You may come back, I did. It’s all about who you follow – doesn’t matter who, as long as they’re interesting.
  • We’re putting together a workshop where you complete your social media profile. In 4-6 weeks, we hope, and if there’s interest, more to come. Sign up on to receive a notification. Give me your card and i’ll email you.
  • Soc med northcc_cf_os_2010

    1. 1. Social Media for Business Waste of Time or Winning Ticket? North Chamber of Commerce
    2. 2. Do We Have Time For This?
    3. 3. Riding Technology Waves
    4. 4. Choices, Choices, Choices
    5. 5. Have you heard this one? <ul><li>“ Social media is a fad. Like CB Radio.” </li></ul><ul><li>“ Our CEO wants a blog.” </li></ul><ul><li>“ Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.” </li></ul><ul><li>“ We need a Facebook fan page.” </li></ul><ul><li>“ Just put it out there, they will use it.” </li></ul><ul><li>“ Which of you whiny, ungrateful $#@ posted this?!” </li></ul>
    6. 6. The Big Three
    7. 7. Substance or Snake Oil?
    8. 8. (Run Away!) <ul><li>“ EVERY business needs a <Twitter> presence.” </li></ul><ul><li>Let’s get you going in Facebook & Twitter & MySpace & SecondLife & & Groupon & LinkedIn & YouTube & blogging & … </li></ul>
    9. 9. More Like It <ul><li>“ Let’s examine how traffic flows through your website.” </li></ul><ul><li>“ Who are your best customers?” </li></ul><ul><li>“ Who are the opinion leaders in your industry?” </li></ul><ul><li>“ What are we trying to accomplish?” </li></ul><ul><li>“ What are you currently doing with eMail?” </li></ul>
    10. 10. Exercise: Google Yourself
    11. 11. <ul><li>Numbers we can’t ignore </li></ul>WHY SOCIAL MEDIA MATTERS <ul><li>57% of all adults have a social media profile </li></ul><ul><li>50% of all social networkers check sites every day </li></ul><ul><li>Twitter use growing at 400% per year </li></ul><ul><li>Facebook is #2 destination on the web </li></ul><ul><li>Average Facebook user has 120 friends </li></ul><ul><li>850 million photos updated to Facebook each month </li></ul>
    12. 12. The Business Case <ul><li>Employee collaboration </li></ul><ul><li>Status updates </li></ul><ul><li>Knowledge management </li></ul><ul><li>Employee engagement </li></ul><ul><li>Executive communications </li></ul><ul><li>Word of Mouth Marketing & PR </li></ul><ul><li>Customer service </li></ul><ul><li>Recruiting/HR </li></ul><ul><li>Professional networking </li></ul>Inside the company Outside the company
    13. 13. <ul><li>Users spend most of their time on other sites </li></ul>Inside Your Organization “ Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another. Companies cannot use social tools with their customers and not also allow their employees to utilize them.” Jakob Nielsen, Nielsen Norman Group
    14. 14. Leverage LinkedIn <ul><li>Create or update your professional profile </li></ul><ul><li>Create a company profile </li></ul><ul><li>Reach out to your network </li></ul><ul><li>Answer questions </li></ul><ul><li>Join Groups (start with the North Chamber) </li></ul>
    15. 15. Have Fun In Facebook <ul><li>Create or update your social profile </li></ul><ul><li>Group your friends into LISTS </li></ul><ul><li>Use Search </li></ul><ul><li>Throttle down your privacy as needed </li></ul><ul><li>Try applications (but share SLOWLY) </li></ul><ul><li>Join Groups, Fan causes you care about </li></ul>
    16. 17. Try Twitter <ul><li>Start with searches </li></ul><ul><li>Practice active listening </li></ul><ul><li>Follow your gurus </li></ul><ul><li>Retweet customers and influencers </li></ul><ul><li>Talk about your passions </li></ul>
    17. 18. <ul><li>Claim your profiles </li></ul><ul><li>Be real </li></ul><ul><li>Jump in and try it, small steps </li></ul><ul><li>Have goals and a simple plan </li></ul><ul><li>Pilot, fail fast </li></ul><ul><li>Share juicy content </li></ul><ul><li>Get help with training & strategy </li></ul><ul><li>Make sure someone closes the loop </li></ul>
    18. 19. Twitter: @firecatsue LinkedIn: susanprice Facebook: email: [email_address]
    19. 20. QUESTIONS & DISCUSSION Thanks for inviting us!