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Soc med northcc_cf_os_2010


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This presentation helps (skeptical) business leaders understand the opportunities available to business through social media. Twitter, Facebook, LinkedIn, Youtube and other social media tools can be great for business - or a huge waste of time and money. Having a strategy that is in line with your business goals is key.

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Soc med northcc_cf_os_2010

  1. 1. Social Media for Business Waste of Time or Winning Ticket? North Chamber of Commerce
  2. 2. Do We Have Time For This?
  3. 3. Riding Technology Waves
  4. 4. Choices, Choices, Choices
  5. 5. Have you heard this one? <ul><li>“ Social media is a fad. Like CB Radio.” </li></ul><ul><li>“ Our CEO wants a blog.” </li></ul><ul><li>“ Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.” </li></ul><ul><li>“ We need a Facebook fan page.” </li></ul><ul><li>“ Just put it out there, they will use it.” </li></ul><ul><li>“ Which of you whiny, ungrateful $#@ posted this?!” </li></ul>
  6. 6. The Big Three
  7. 7. Substance or Snake Oil?
  8. 8. (Run Away!) <ul><li>“ EVERY business needs a <Twitter> presence.” </li></ul><ul><li>Let’s get you going in Facebook & Twitter & MySpace & SecondLife & & Groupon & LinkedIn & YouTube & blogging & … </li></ul>
  9. 9. More Like It <ul><li>“ Let’s examine how traffic flows through your website.” </li></ul><ul><li>“ Who are your best customers?” </li></ul><ul><li>“ Who are the opinion leaders in your industry?” </li></ul><ul><li>“ What are we trying to accomplish?” </li></ul><ul><li>“ What are you currently doing with eMail?” </li></ul>
  10. 10. Exercise: Google Yourself
  11. 11. <ul><li>Numbers we can’t ignore </li></ul>WHY SOCIAL MEDIA MATTERS <ul><li>57% of all adults have a social media profile </li></ul><ul><li>50% of all social networkers check sites every day </li></ul><ul><li>Twitter use growing at 400% per year </li></ul><ul><li>Facebook is #2 destination on the web </li></ul><ul><li>Average Facebook user has 120 friends </li></ul><ul><li>850 million photos updated to Facebook each month </li></ul>
  12. 12. The Business Case <ul><li>Employee collaboration </li></ul><ul><li>Status updates </li></ul><ul><li>Knowledge management </li></ul><ul><li>Employee engagement </li></ul><ul><li>Executive communications </li></ul><ul><li>Word of Mouth Marketing & PR </li></ul><ul><li>Customer service </li></ul><ul><li>Recruiting/HR </li></ul><ul><li>Professional networking </li></ul>Inside the company Outside the company
  13. 13. <ul><li>Users spend most of their time on other sites </li></ul>Inside Your Organization “ Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another. Companies cannot use social tools with their customers and not also allow their employees to utilize them.” Jakob Nielsen, Nielsen Norman Group
  14. 14. Leverage LinkedIn <ul><li>Create or update your professional profile </li></ul><ul><li>Create a company profile </li></ul><ul><li>Reach out to your network </li></ul><ul><li>Answer questions </li></ul><ul><li>Join Groups (start with the North Chamber) </li></ul>
  15. 15. Have Fun In Facebook <ul><li>Create or update your social profile </li></ul><ul><li>Group your friends into LISTS </li></ul><ul><li>Use Search </li></ul><ul><li>Throttle down your privacy as needed </li></ul><ul><li>Try applications (but share SLOWLY) </li></ul><ul><li>Join Groups, Fan causes you care about </li></ul>
  16. 17. Try Twitter <ul><li>Start with searches </li></ul><ul><li>Practice active listening </li></ul><ul><li>Follow your gurus </li></ul><ul><li>Retweet customers and influencers </li></ul><ul><li>Talk about your passions </li></ul>
  17. 18. <ul><li>Claim your profiles </li></ul><ul><li>Be real </li></ul><ul><li>Jump in and try it, small steps </li></ul><ul><li>Have goals and a simple plan </li></ul><ul><li>Pilot, fail fast </li></ul><ul><li>Share juicy content </li></ul><ul><li>Get help with training & strategy </li></ul><ul><li>Make sure someone closes the loop </li></ul>
  18. 19. Twitter: @firecatsue LinkedIn: susanprice Facebook: email: [email_address]
  19. 20. QUESTIONS & DISCUSSION Thanks for inviting us!