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Webinar Kiosked Brightcove UK
The document discusses enhancing video marketing strategies in 2014, highlighting the importance of content marketing and the rising trend of interactive video. It presents research showing increased consumer engagement and conversion rates associated with video, emphasizing the necessity of integrating video into marketing efforts. Case studies are included to illustrate the effectiveness of interactive video in boosting brand awareness, customer acquisition, and sales.
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Webinar Kiosked Brightcove UK
- 2. STEP UP YOURVIDEO MARKETING STRATEGY IN 2014 KIOSKED WEBINAR 18.02.2014 Jaakko Iso-Jarvenpaa, Kiosked Sophie Rayers, Brightcove
- 3. KIOSKED WEBINAR AGENDA • Introduction • Forewordsabout content marketing • Interactive video on the rise: research • Brightcove and video marketing trends • Case studies on interactive video • Wrap-up © Kiosked copyrighted material! 3 5 min 5 min 10 min 15 min 5 min 5 min
- 4. CONTENT MARKETING Introduction toEverywhere Commerce
- 5. THE ALWAYS ON CONSUMERPLACES NEW DEMANDS ON MARKETERS 90% of B2C brands use content marketing to educate consumers about their brand Content Marketing Institute © Kiosked copyrighted material! 5
- 6. Give people whatthey want, when they want it, in the form they want it in. Kevin Spacey, Award Winning Actor & Producer © Kiosked copyrighted material! 6
- 7. WHAT IS CONTENTMARKETING? CREATING CONTENT EVENTS FACEBOOK WEBINAR! FORUMS! BLOG! EMAILS! NEWSLETTERS ARTICLES! WHITE PAPERS 60 % ONLY of B2C marketers plan to increase the amount they allocate to content marketing. TWITTER CASE STUDIES! VIDEO 34 % Felt they were effective (in their content marketing efforts) Marketing Profs/Content Marketing Institute © Kiosked copyrighted material! 7
- 8. CONTENT DELIVERY Consumers want to connectwith their favorite brands but they want this connection to be meaningful. eMarketer © Kiosked copyrighted material! 8
- 9. CONTENT MARKETING CHANNELS © Kiosked copyrightedmaterial! VISUAL CONTENT ACROSS ALL CHANNELS 9
- 10. IF SALES GOESUP – IT’S THE MARKETING! Web traffic/ page views Click-through Registrations and sign-ups New site visitors Time spent on site Brand awareness! SALES! © Kiosked copyrighted material! 10
- 11. INTERACTIVE VIDEO Definition, strategyand statistics
- 12. VIDEO AS PART OFCONTENT MARKETING VISUAL CONTENT AS DRIVER FOR EVERYWHERE COMMERCE 93% Of marketers are using video today in their content marketing. 71% Of people say there is no better way to bring a product to life than video. © Kiosked copyrighted material! 12 90% Of the online population will regularly watch video by 2017. 40% The increase in conversions when using video compared to other content types.
- 13. INTERACTIVE VIDEO LINEAR VS. INTERACTIVE VIDEOADS LINEAR VIDEO INTERACTIVE VIDEO © Kiosked copyrighted material! 13 BRANDED VIDEO CONTENT
- 14. INTERACTIVE VIDEO © Kiosked copyrightedmaterial! VIDEO ADS OR INTERACTIVE VIDEO 16
- 15. INTERACTIVE VIDEO THE NEAR FUTUREOF VIDEO SHORT FORM V–COMMERCE V–EXPLORATION © Kiosked copyrighted material! LONG FORM SOCIAL MEDIA + MOBILE OWN SITE + DESKTOP /TABLET SOCIAL MEDIA + MOBILE OWN SITE + DESKTOP /TABLET 19
- 16. START WITH WHATYOU CONTROL INTERACTIVE VIDEO EMAILS SEO/SEM OWN WEBSITE SOCIAL CHANNELS OFFLINE © Kiosked copyrighted material! SOCIAL 20
- 17. VIDEO MARKETING MAKE VIDEOSON BRIGHTCOVE INTERACTIVE Turn your Brightcove videos into interactive storefronts with shoppable products. Fast setup. Easy to use. 21 © Kiosked copyrighted material! 21
- 18. INTERACTIVE VIDEO © Kiosked copyrightedmaterial! UP AND RUNNING IN MINUTES 22
- 19. BRIGHTCOVE Video marketing trendsand strategies
- 20. Why Video WillRevolutionize Your 2014 Marketing Strategy SOPHIE RAYERS DIRECTOR OF MARKETING, EMEA & LATAM BRIGHTCOVE
- 21. Your CONTENT is yourfirst sales call second, third…
- 22. WHAT ARE YOURGOALS FOR CONTENT MARKETING? B Content Marketing Benchmark, CMI/Marketing Profs BRAND AWARENESS 79% CUSTOMER ACQUISITION 74% LEAD GENERATION 71% LOYALTY 64% THOUGHT LEADERSHIP 64% ENGAGEMENT 63% WEB TRAFFIC 60% LEAD MGT 45% SALES 43%
- 23. WHAT CONTENT TYPESGREW THE MOST? RESEARCH REPORTS 44% 2012 25% 2011 VIDEO 70% 52% MOBILE CONTENT 33% 15% VIRTUAL CONFERENCES 28% 10% 2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
- 24. VIDEO IS TAKINGOVER THE WEB 2000 2005 2012
- 25. BOOST YOUR CONTENTECOSYSTEM WITH VIDEO ! Video Works ! Video Always ! Video Everywhere
- 26. Pages with video 2-3x attracted morevisitors (MarketingSherpa)
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- 28. 157% increase in organic trafficfrom search engines. (MarketingSherpa)
- 29. 76% of marketers planto add video to their sites making it a higher priority than Facebook, Twitter, and blog integration. (Social Media Examiner, April 2012)
- 30. Timing live, sociallysharable events with product launches. 12 | Confidential
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- 33. When marketers usedthe word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)
- 34. Visitors who viewproduct videos 85% are more likely to buy than visitors who do not. (Internet Retailer)
- 35. Build Your Own TVStation
- 38. 1. CONTENT 2. CONNECTED 3.CHANNELS 4. CONVERSION
- 39. CASE STUDIES What havewe learned from our clients?
- 40. CASE STUDY INTERACTIVE VIDEOON OWN SITE NEW COLLECTION CHALLENGE © Kiosked copyrighted material! 5,000,000 UNIQUE USERS MONTHLY 25 7% CLICK-THROUGH RATE
- 41. CASE STUDY INTERACTIVE VIDEOIN SOCIAL MEDIA 68% ENGAGEMENT RATE © Kiosked copyrighted material! 5% 380% CONVERSION RATE IN COMPARISON TO BANNERS CLICK-THRU-RATE 26
- 42. CASE STUDY INTERACTIVE VIDEOON OWN TVCHANNEL 500.000 UNIQUE USERS MONTHLY © Kiosked copyrighted material! 50% ENGAGEMENT RATE 27 300 NUMBER OF VIDEOS KIOSKED
- 43. INTERACTIVE VIDEO CUSTOMERS ARE ASKINGFOR IT! 2MIN Retail site visitors who view video will spend 2min longer on site. 71% Of consumers say there is no better way to bring product features to life than video. 85% 40% Online consumers viewing video are 85% more likely to purchase. 40% of online consumers’ purchases are impulsive. © Kiosked copyrighted material! 28
- 44. OFFER FOR BRIGHTCOVECLIENTS BRIGHTCOVE OFFER FREE SETUP © Kiosked copyrighted material! FREE USE THE KIOSKED PLATFORM TO ENRICH YOUR IMAGES 29 FREE BRANDING OF YOUR KIOSKS
- 45. INTERACTIVE VIDEO GET STARTED • Sign-upto Kiosked’s newsletter by sending mail to: int-comms@kiosked.com • Like Kiosked in Facebook: www.facebook.com/kiosked • Follow Kiosked on Twitter: @Kiosked © Kiosked copyrighted material! 31