Video Content Marketing - Capture, Interact & Share
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Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere. Video Will Help You Dominate Your Marketing Objectives and create a Long tail effect for your brand
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Video Content Marketing - Capture, Interact & Share
- 1. CAPTURE INTERACT SHARE Video Marketing Of Things
- 2. Helping clients understand the importance of video is always needed. And continue to educate? You don’t need big budgets or huge production teams. Less can do it! Tell a story that is understandable, shareable and memorable
- 7. 10. Improved SEO 9. Stronger Consumer Attention 8. Higher Engagement 7. More Video-favored Technology 6. Greater Optimization Opportunities 5. Higher Retention Rates 4. Better Email Click-Throughs 3. Rise in Accessibility 2. Stronger Emotional Connections 1. Increased Customer Conversions
- 11. NORDIC STARTUP CONFERENCE Purpose: Promotional Video for awareness and sell out venue (500 visitors) average price €300 Budget: No budget available Time: 3 days for pre-production, production post- production 3 weeks before open doors Results: Before video tickets sold = 260 After video tickets sold 625 What do you think of the format? How does the viewer feel? Does it serve its purpose?
- 12. THE VEG EFFECT Purpose: Documentary from food brand MorningStar Farms chronicles 5 people’s story in its new docu-series “The Veg Effect,” in which they are trying to get people to eat more vegetables What do you think of the format? How does the viewer feel? Does it serve its purpose?
- 13. THE PERFECT LANDING PAGE Purpose: Animations videos to educate and stimulate the viewer and increase the clickthrough rate and likes for Facebook community Results: Page promotion without video Views = 2130 CTR = 28% Likes = 21% Page promotion with video Views = 8240 CTR = 56% Likes = 34% What do you think of the format? How does the viewer feel? Does it serve its purpose?
- 14. STORYTELLING AT ITS BEST 5m organic views in 5 years 18.000 LIKES 3200 COMMENTS What do you think of the format? How does the viewer feel? Does it serve its purpose?
- 16. INTERACTIVE VIDEO IS THE FUTURE An opportunity for viewers to not just watch, but to click, swipe and otherwise engage via call-to-action overlays, or a series of overlay elements. Need to see it in action? What’s in it for brands? Interactive videos are that much more memorable – because “doing” is active, versus just watching, which is passive, and we remember actions more readily. Even when it’s a simple click. Interaction rates can even – quite impressively – outperform basic banner ads. Whether you’re using a simple website click-through, lead-capture forms, or even mini-games, you can measure results in a way that standard video doesn’t allow.
- 17. Video Marketing Cheatsheet Audit Plan & Strategy Pre-production Production Post production Available assets State of affairs (analytics) Potential Persona mapping (tie in with other marketing initiatives) Goals KPI’s Resources Content Developing the story Format, scheduling & distribution Location TEAM Shoot Re-planning Set up of tracking & measurement tools Optimization Optimization / Editing Publishing content Review of KPI’s
- 18. Making good content is about about detection of what's interesting to the target group and create the possibility to engage with the content. Your video content should fit into your wider marketing strategy Your video content should complement all your content assets and be in line with your brand tone Your video content needs to be timed and distributed right to achieve the best possible results
- 19. Video Public Service Announcement Animations Vlog Documentary / Reality Event / Promotional Brand Films Personalized Videos TYPES OF VIDEO CONTENT FOR EVERY STAGE OF YOUR MARKETING FUNNEL
- 22. Helping clients understand the importance of video is always needed. And continue to educate? You don’t need big budgets or huge production teams. Less can do it! Tell a story that is understandable, shareable and memorable
- 23. IF YOU REMEMBER IT. WILL YOU SHARE IT? WILL YOU DISTRIBUTE IT? WILL YOU OFFER IT?
Editor's Notes
- Using video as a sales, communication, marketing or advertising tool is nothing new, but there are still pockets of the population that still have not used it or have not found a video production or creative agency to help create video in an effective or efficient way. Couple this with the fact that digital and mobile technology and trends change rapidly, and it can be difficult to keep up.
- Silly Question for you? You can all see what the Dog is doing here right?
- HOW MANY DO YOU THINK VIDEO SAYS?
- Let me tell you something you may already know…Because right now the world is shifting. Best practises are evovling, changing and emerging. Following the best practices ensure that our brand and our clients brand stories cuts through the noisy media landscape and has a long tail effect (lasts over time both in views and impact) https://www.vidyard.com/blog/importance-of-video-content-marketing/ Video Ads: Reach New Customers Faster, Cheaper and Easier. And drive organic search and on page SEO. (right keywords and meta descriptions and tags) SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.
- And obviously you need to make sense of this. Businesses Not Using Video. We asked people the primary reason they don’t use video, here’s what they said: 42% of businesses who don't currently use video, say they plan to in the future. 15% say they don't use video because it's too expensive. 12% say it's because they're unclear on the ROI of video. 12% say they simply don't feel video is needed. 10% say they lack the time to create and promote video content. And 9% say they're unable to convince the decision maker in their business that video is a worthwhile investment. Analysis: A clear majority of these businesses have plans to use video in the future. The other potential obstacles are all represented in loosely equal measure, suggesting that rather than one major objection, businesses are competing with a mix of them all.
- I don’t want to spend too much time on this slide but I want to HIGHLIGHT, SOME KEY THINGS HERE. Enjoyment of video ads increases purchase intent. 59% of executives would rather watch videos. How many client meetings do we have PPT’s in and don’t have a video to present? Always about making business sense. Conversion rates increase and from real life experiences, which I will share in minute shows that you can increase conversions dramatically 35% of world budget
- http://monitor.icef.com/2015/11/online-video-marketing-in-2015-be-everywhere/ http://www.conductor.com/blog/2015/12/video-distribution-strategy/ http://www.pixillion.com/thoughts-and-stories/2016/digital-video-marketing-channels https://www.vidyard.com/blog/importance-of-video-content-marketing/
- Everyone can relate to a story. It is an obvious point, but storytelling is often a challenge, because it requires most businesses to change their approach and allow emotions to drive loyalty and conversions. Chances are that if you have an innovative or unique offering, it’s not going to be innovative and/or unique very long. Any amount of success will generate copycats. But what they can’t copy is who you are. What’s your origin story? Where did your brand come from, and how has that shaped your product or service? When your facts, figures and features are in line, your story can set you apart from the competition. It makes gives your information meaning to the customer. Storytelling involves experiences that leave lasting impressions. They go far deeper than facts, figures or features. And by creating a story-based experience, you cause your audiences to walk away with an impression of your brand that doesn’t rest on the precarious edges of their minds but sits deep in their hearts. either it becomes too factual like a documentary or it becomes to fluffy. But depending on your goals and efforts you can achieve what you need to achieve. Not all people are marketers or communicators. Storytelling is more concise than a sales pitch. Just to share some of the types of videos and let’s discuss them one by one.
- Objective of this case was that this was an unknown event and needed to fill the room with 450 people We had very limited time and assets in order to create this. The style was asking questions, which are never shown and at the same time let the speakers tell a story freestyle, like having a conversation. Result 500 people was the goal and 600 came for an average price of €250 for a budget of absolutely nothing. How do you as an audience feel about this video? What does this tell?
- Documentary / reality style documentary. Similar to educational videos, these teach your audience something real, valuable and new. They act as a cross between brand films and educational videos, in a comprehensive, stylist and story-driven way. How do you as an audience feel about this video? What does this tell?
- Explainer video and animation. animation is another type of video to incorporate into your content marketing strategy. The reason many brands like animation is it gives you the creativity the brand is after, while still allowing a little distance if your CEO is weary of being too outspoken in his own skin. Through animation and brand characters, a new dimension of your brand is created. Animation provides visual and emotional stimulation, as well as that wow factor your content needs to be remembered. For many brands, video starts here. It begins as a way to show a customer how to do something more efficiently – whether it’s using a cool online tool, setting up a user account, or tiling their new bathroom in time for the holidays. Explainer or tutorial videos allow customers to see, in action, what it is they’re trying to accomplish to help them follow along at home. They can also be used to simplify hard concepts in a customer’s mind. These videos are great not only for establishing expertness and authority in a vertical, but for capturing the all-important “how to”- and “hack”-themed queries in the search results. For queries that are especially competitive, targeting these phrases via video is easier than trying to gain rankings via traditional organic. Why fight through a crowded front door when you can walk through the side door?
- Employee branding and personalization. Today’s world is all about personalization. What brings people most happiness, is when brands provide a personal touch and make their audience feel special.
- When talking about the basics of storytelling. Answer the why (Start), how (Middle), what (Ending), when creating videos. The 3 A’s personify the elements you need perfectly. Build your attraction, get them hooked, keep their attention, so there is no point of return and have stay there and love it through the climaks. The audience should find this in each video one way or another and needs to be sharable, vieable, clickable recommendable etc. Choose one message Decide who you’re trying to reach? Decide what you want them to do Create aspiration Keep it personal KISS
- This another type of interactive video, which gives the user the opportunity to tell the story themselves.
- Organic, paid, email, social and website are distribution channels and versionizing + setting them up correctly wil enable the wow factor. Additonally, consider retargeting with videos Og trigger emails or automation.
- In the beginning I mentioned about video is worth a 1 million words. And
- Using video as a sales, communication, marketing or advertising tool is nothing new, but there are still pockets of the population that still have not used it or have not found a video production or creative agency to help create video in an effective or efficient way. Couple this with the fact that digital and mobile technology and trends change rapidly, and it can be difficult to keep up.