When tasked with developing a presentation for a webinar or virtual meeting, most of us default to creating a PowerPoint deck that we’ll use as the visual element. But what if you weren’t limited to this medium? What if you could add other visual components to capture your audience?
Learn how to take your webinars to the next level and engage your audience!
Looking Back. Moving Forward. ReadyTalk Year in Review 2014ReadyTalk
With 2014 coming to a close and 2015 kicking off with a bang, check out the features and services ReadyTalk released in 2014.
ReadyTalk gives you all the confidence that’s been missing in online meetings and webinars. Our platform delivers serious collaboration technology, supported by expert service you didn’t think was possible. Our passion is perfect meetings and presentations.
With ReadyTalk, you can always count on simple, reliable web meetings anyone can join anywhere, anytime. But that’s just the beginning. ReadyTalk gives you an easy-to-use, high-quality solution that works how you want it to – backed by
an outstanding customer experience every time. There’s no software for users to download, and no worries that technology will ever get in the way of your meeting or presentation. You and your team can focus on having a rewarding business engagement every time.
3 key considerations for IT teams at small to midsized firms.How data, security & support should influence platform decisions for tech decision makers.
Visit ReadyTalk at: http://www.readytalk.com/
If you’re in IT, you probably know about the frequent, time-consuming troubleshooting that low quality conferencing platforms demand. Poor audio quality, dropped calls and other network issues are all in a day’s work.
But beyond the amount of time your IT team spends resolving these issues, do you know about the direct impact that sub-par virtual meeting technology can actually have? Or how the widespread the effects of this software can be on the entire business?
Inter Office Communication Using Your Existing Computer NetworkKurt Dupont
In this presentation, we explore how to use PowerPoint and MessagePoint to turn your existing computer network into a company-wide broadcasting system for inter office communication
Looking Back. Moving Forward. ReadyTalk Year in Review 2014ReadyTalk
With 2014 coming to a close and 2015 kicking off with a bang, check out the features and services ReadyTalk released in 2014.
ReadyTalk gives you all the confidence that’s been missing in online meetings and webinars. Our platform delivers serious collaboration technology, supported by expert service you didn’t think was possible. Our passion is perfect meetings and presentations.
With ReadyTalk, you can always count on simple, reliable web meetings anyone can join anywhere, anytime. But that’s just the beginning. ReadyTalk gives you an easy-to-use, high-quality solution that works how you want it to – backed by
an outstanding customer experience every time. There’s no software for users to download, and no worries that technology will ever get in the way of your meeting or presentation. You and your team can focus on having a rewarding business engagement every time.
3 key considerations for IT teams at small to midsized firms.How data, security & support should influence platform decisions for tech decision makers.
Visit ReadyTalk at: http://www.readytalk.com/
If you’re in IT, you probably know about the frequent, time-consuming troubleshooting that low quality conferencing platforms demand. Poor audio quality, dropped calls and other network issues are all in a day’s work.
But beyond the amount of time your IT team spends resolving these issues, do you know about the direct impact that sub-par virtual meeting technology can actually have? Or how the widespread the effects of this software can be on the entire business?
Inter Office Communication Using Your Existing Computer NetworkKurt Dupont
In this presentation, we explore how to use PowerPoint and MessagePoint to turn your existing computer network into a company-wide broadcasting system for inter office communication
Microsoft is a front-runner in enterprise voice. And that’s not just marketing fluff: Gartner, an independent research group, has labeled us a “Leader,” which is the highest grouping, under their renowned “Magic Quadrant” methodology in three categories: unified communications, corporate telephony, and web conferencing.
The numbers speak volumes, too. We’re No. 1 in new voice seats sold, while 79% of U.S. enterprises are either currently deploying or planning to deploy Skype for Business, including telephony.
Skype for Business is the foundation of the Microsoft unified communications strategy, providing voice, video, and meetings to our customers both on-premises and in the cloud.
Across the Skype infrastructure, which includes Skype for Business and the consumer version of Skype, organizations and consumers around the world use 3 billion calling minutes and 1 billion meeting minutes in Skype every day.
As more organizations are moving their communications to the cloud with Skype for Business, we’ve seen 200% commercial growth over the past year. Audio conferencing with Skype for Business is now available in more than 90 countries.
And Skype for Business and communications are core to Microsoft Office 365, which currently has more than 100 million monthly active users.
The Microsoft success and experience in this space is recognized by analysts, including Gartner. 2017 marks the 12th year we have been identified as a leader in the Magic Quadrant for Unified Communications.
1 Unified Communications Market Worth $143.49 Billion By 2024
Intranet Project: Roll-out Strategy & Pain Points to considereXo Platform
A modern intranet is a must in every organization. These slides
list the key steps needed for your intranet launch and the pain points to consider along with ways to avoid them.
Approach To It Simplification PowerPoint Presentation SlidesSlideTeam
This PPT deck displays thirtyone slides with in depth research. Our topic oriented Approach To It Simplification PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyze the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Approach To It Simplification PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
Read how Synoptek has proven to be an excellent partner for companies looking to get an effective communication platform for its enterprise and set up modern phone system across the enterprise through Microsoft Teams Implementation
Call centers know that there has to be a more modern way to enhance their call center solutions than traditional telephony. Good news: The future of call centers is here, and it’s looking cloudy for outdated call center technology.
Learn how a virtual call center will renovate your business and change the industry as we know it.
How to Deliver Kick Ass Salesforce Training Without Breaking A Sweat or Break...David Giller
If you are struggling with Salesforce training and adoption, this simple, affordable and effective solution can dramatically transform your company's Salesforce adoption within 2-3 months.
Why should you Prefer Video Conferencing for Business Meetingsmecarlhooper
Business meetings are an important part of any organization as a lot of things relating to the future growth and problems are discussed and solved in those meetings. There are various ways in which business meetings are conducted & video conferencing is one of those methods. Video conferencing boosts productivity, saves time, reduces travel expenses & overall promotes collaboration. Go through the slide to know the advantages of video conferencing for business meetings.
At Ben FZE, we know that time-to-market is critical and therefore, complement the technical aspects of our high-performance products with world-class expertise and exceptional customer service. We work closely with our customers to ensure that the cost and time of development is as low as possible. Because communications networks are so mission critical, our best of the breed solutions that goes into networking equipment live up to high standards of reliability, availability and serviceability."For questions that match your specific needs, access the link below" Our Solutions
The Virtual Edge Institute compiled a list of our top tips to help you make your next hybrid or digital meeting a success. Let us know what you think of the tips and if there are any you would add.
Microsoft is a front-runner in enterprise voice. And that’s not just marketing fluff: Gartner, an independent research group, has labeled us a “Leader,” which is the highest grouping, under their renowned “Magic Quadrant” methodology in three categories: unified communications, corporate telephony, and web conferencing.
The numbers speak volumes, too. We’re No. 1 in new voice seats sold, while 79% of U.S. enterprises are either currently deploying or planning to deploy Skype for Business, including telephony.
Skype for Business is the foundation of the Microsoft unified communications strategy, providing voice, video, and meetings to our customers both on-premises and in the cloud.
Across the Skype infrastructure, which includes Skype for Business and the consumer version of Skype, organizations and consumers around the world use 3 billion calling minutes and 1 billion meeting minutes in Skype every day.
As more organizations are moving their communications to the cloud with Skype for Business, we’ve seen 200% commercial growth over the past year. Audio conferencing with Skype for Business is now available in more than 90 countries.
And Skype for Business and communications are core to Microsoft Office 365, which currently has more than 100 million monthly active users.
The Microsoft success and experience in this space is recognized by analysts, including Gartner. 2017 marks the 12th year we have been identified as a leader in the Magic Quadrant for Unified Communications.
1 Unified Communications Market Worth $143.49 Billion By 2024
Intranet Project: Roll-out Strategy & Pain Points to considereXo Platform
A modern intranet is a must in every organization. These slides
list the key steps needed for your intranet launch and the pain points to consider along with ways to avoid them.
Approach To It Simplification PowerPoint Presentation SlidesSlideTeam
This PPT deck displays thirtyone slides with in depth research. Our topic oriented Approach To It Simplification PowerPoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyze the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Approach To It Simplification PowerPoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
Read how Synoptek has proven to be an excellent partner for companies looking to get an effective communication platform for its enterprise and set up modern phone system across the enterprise through Microsoft Teams Implementation
Call centers know that there has to be a more modern way to enhance their call center solutions than traditional telephony. Good news: The future of call centers is here, and it’s looking cloudy for outdated call center technology.
Learn how a virtual call center will renovate your business and change the industry as we know it.
How to Deliver Kick Ass Salesforce Training Without Breaking A Sweat or Break...David Giller
If you are struggling with Salesforce training and adoption, this simple, affordable and effective solution can dramatically transform your company's Salesforce adoption within 2-3 months.
Why should you Prefer Video Conferencing for Business Meetingsmecarlhooper
Business meetings are an important part of any organization as a lot of things relating to the future growth and problems are discussed and solved in those meetings. There are various ways in which business meetings are conducted & video conferencing is one of those methods. Video conferencing boosts productivity, saves time, reduces travel expenses & overall promotes collaboration. Go through the slide to know the advantages of video conferencing for business meetings.
At Ben FZE, we know that time-to-market is critical and therefore, complement the technical aspects of our high-performance products with world-class expertise and exceptional customer service. We work closely with our customers to ensure that the cost and time of development is as low as possible. Because communications networks are so mission critical, our best of the breed solutions that goes into networking equipment live up to high standards of reliability, availability and serviceability."For questions that match your specific needs, access the link below" Our Solutions
The Virtual Edge Institute compiled a list of our top tips to help you make your next hybrid or digital meeting a success. Let us know what you think of the tips and if there are any you would add.
Meetings should be collaborative experiences that help teams get things done. But in reality, the average meeting is delayed by more than 10 minutes due to technology glitches. We’ve listed the tell-tale warning signs of lackluster meetings along with smart tips to simplify collaboration with video so your team can keep moving forward.
Webinars is a two-way web conference having interactive elements like polling, QA sessions enabling complete contribution between the two parties. The main advantage of holding webinars is the convenience of time and location of the presenter and audience
There’s nothing quite like face-to-face. Explore the opportunities of webcasting and take “real life” to its broadest audience – online.
Live or on-demand webcasting
Using rich interactive content with Adobe Connect
10 step guide to successful webcasting
Virtual trade shows are organized gatherings of companies and brands within an industry. Virtual trade shows are entirely hosted online. The organizer creates a landing page for the trade show and promotes it to the public. To access the event’s content, visitors can register. Then, you can stream the content live or prerecord it and stream it as video-on-demand. In addition, virtual trade shows offer a variety of engagement tools, including sponsor booths and chat rooms that allow visitors to connect with brand representatives. These events can be intimate Q&A sessions or large-scale international conferences.
An Executive Guide to Video CollaborationAvaya Inc.
In the past, video was dismissed as a costly and complex luxury that drained your network and IT resources, while offering limited return on investment. But with substantial reductions in cost and easier deployment, businesses can integrate high definition video - as easy to use as any consumer product - across the enterprise.
Video Captioning Service to Reach More Audiences.pptxjaya660272
In the ever-evolving scene of digital content, video captioning isn't just a feature, it's a strategic necessity. Grasping video captioning is the key to opening a world of possibilities. As the computerized scene proceeds to advance, those who tackle the power of video captioning services will without a doubt remain ahead of the rest of the businesses. Opting for video captioning will captivate groups of onlookers and leave an enduring impression in their hearts. Also, cultivating the minds of watchers around the world.https://www.acadecraft.com/localization/live-captioning-services/
vFairs is a virtual open day software that enables universities and colleges to aptly showcase their institution to a broad audience. It offers a much affordable alternative to a physical open day and enables you to reach prospective students who might be geographically spread apart. The platform is highly visual and can be customized to deliver 3d graphics that mimic your actual campus. It also comes with a whole set of tools to capture interest from prospects e.g. repository for digital collateral, video gallery, audio/video/text chat and integrated webinars. What's more, you can measure how effective your online open day or open house was with the custom-prepared post-event reports and real-time dashboard.
The Evolution of Meeting Rooms: 5 Secrets to a Dongle-Free ExistenceReadyTalk
Meeting rooms are constantly evolving. Companies are having to adjust to the competitive pressures and pace of change in the market, while employing new workers with different expectations on how they want to work.
Can you hear me now? Capturing the Attention of a Virtual AudienceReadyTalk
Presenting to a virtual audience can be intimidating even for those who are well-versed in public speaking. As a presenter on a virtual event or webinar, you are competing for your audience’s attention with distractions outside of your control – email, chat and the Internet are all available at your audience’s fingertips. How can you ensure that your message is being heard? How can you ensure you’re providing leadership and value?
Learn tips and techniques that can be used by speakers and moderators to educate, entertain and maintain the attention of your virtual audience.
-Discover how to be a better speaker in a remote environment
-Learn new moderator tactics
-Develop a visual presentation that complements your message
-Uncover the value in presenting from a thought leadership perspective
Thought Leadership--What is it and how do I become a leader?ReadyTalk
Utilizing webinars can be a valuable marketing tactic, but they can also detract potential customers. Many companies tend to make the same mistake over and over again--they advertise a webinar on a specific topic, and ultimately end up talking about their own company for most of the presentation. Unless you advertise that the webinar will focus on your products, stay focused on the specified topic and earn the trust of potential prospects through thought leadership. Learning to become a thought leader is especially vital during the early stages of a marketing campaign and demand generation. This slide deck explains the difference between thought leadership and a sales pitch. It also includes 5 ways to become a thought leader and help prospects succeed in their industry.
Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?
Since webinars are core to our business at ReadyTalk and also a part of our lead gen efforts, we had to ask ourselves the same question. This month, we are teaming up with the content marketing experts at Scripted to cover some fresh approaches to the traditional webinar format and the content that’s included. We’ll discuss:
Crafting webinar content that gets you leads vs. just views
New webinar format ideas to not only capture registrants, but attendees
How to crowdsource your next webinar topic
Webinar inception – use this tactic to get the most milage from your content
Beyond the Slide Deck: Creating & Delivering Great PresentationsReadyTalk
Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision. For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation.
A great presentation persuades and inspires; a poor presentation damages confidence in the ideas and the organization behind them. This webinar examines the three critical success factors for presenting - content, medium and delivery - and provides practical advice on optimizing each of these dimensions in your presentations.
Streamlining the Sales Cycle with WebinarsReadyTalk
Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.
This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:
- What a webinar might look like in each phase
- Mapping webinar topics based on existing customer personas
- Examples of B2B companies using these tactics successfully
ReadyTalk + HubSpots: Secrets to a Successful WebinarReadyTalk
Walk through the steps and tricks to a five-star webinar, brought to you by HubSpot and ReadyTalk
Every business should be producing webinars to generate leads. Webinars are an efficient commercialsway to present large amounts of visual information, and they can produce high-quality leads. However, knowing where to start can be confusing.
HubSpot and ReadyTalk have partnered to walk you through webinar production from start to finish to help you make your next webinar a success. We'll also reveal some pro webinar tips that only the experts are using today. Register for this webinar to learn:
Why webinars are a powerful marketing tactic
Tips on making your webinar flawless
How to repurpose webinar content to get more leads long-term
Spaces are limited so reserve your spot now
Lights, Camera, Webinar! The Anatomy of a Blockbuster WebinarReadyTalk
In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities. Not surprisingly, they are also produced using a very similar process.
Coming soon to a computer near you - Demand Metric and ReadyTalk are teaming up to talk about how exceptional webinars are formed – the anatomy of a great webinar. Demand Metric chief analyst, Jerry Rackley, will discuss the pre-production, during and post-production phases of bringing your message from the small screen to critical acclaim for both prospects and key stakeholders in your organization.
Don’t miss this special screening and learn how to:
Develop and build the structure of a successful webinar
Deliver a contagious, buzz-worthy presentation
Get people talking about your event, before and after
Execute a highly effective follow-on plan for leads
Discover how small business can make the most of limited budgets, common and costly marketing mistakes to avoid, especially with Social Media, how webinars can be a successful part of your marketing mix, specific steps for a successful social media marketing plan and 7 "must-haves" for your marketing success plan for 2013
Interested in ReadyTalk for webinars? http://www.readytalk.com/products-services/webinars
Webinar Planning & Execution Best PracticesReadyTalk
In this guide, ReadyTalk and the American Marketing Association (AMA) share best practices, tools and samples for planning and executing a successful web event. Use this information-packed document as a supplemental guide to help make web events a great experience for you and your audience.
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
The One-Two Punch of Effective Lead NurturingReadyTalk
Only 5 to 10 percent of your marketplace is ready to buy right now. To ensure that the remaining 90 to 95 percent eventually end up in your pipeline, you need to engage in value-driven lead generation and nurturing. In this presentation, Brian Carroll, Executive Director of Revenue Optimization at MECLABS, will describe the key components of a successful content-driven lead engagement approach.
An accurate, on-target database: Find out how you can reach the right people in the right companies. Get easily actionable tips to grow your lists with
Content they’ll eagerly consume and share: Learn how to engage and nurture prospects throughout the sales cycle. Discover how to strategically stretch resources by repurposing engaging content and learn it all from real-world examples.
Gain strategies to:
-Build a powerful database and keep it that way
-Keep prospects engaged by providing the content they really want
-Make the most of your content resources
How can you get the word out about your webinar series without spending thousands of dollars in time and effort?
In this hour long webinar, Sharon Burton will show you how to write up your webinar description that captures the attention of your target audience. She will then cover specific steps for getting the word out to possible attendees and maximizing your registration. At the end of this webinar, you will know how to:
-Write compelling webinar descriptions
-Find the markets you want to reach, (and do it effectively)
-Increase your attendance by 25%
Your Best Just Got Better - Take Work and Life Productivity to the Next LevelReadyTalk
It takes more than just time management to be more productive; especially while you're traveling or working extra long days in the office. There are specific tactics you can use to get more of the right things done. If there was information available today – to improve not just what you do, but how you do it – wouldn't you want to know?
Working Harder is NOT the Answer! Learn 4 ways to work smarter, think bigger and make more in this webinar presented by best-selling author on productivity and workplace performance, Jason Womack.
Identify just one goal you have for your work or your life. If you’re ready to make progress on that goal, register for this webinar right now!
During this presentation you can expect to:
-Learn the well-kept secret of real prioritization.
-Identify habits that make it easier to get the right things done.
-Achieve more success at work and in your life and maximize your personal impact.
The “secrets” of a more productive day do NOT lie in some new app, working long(er) hours, or hiring a new staff member.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. According to the Statistic
Brain Research Institute,
Bynow,mostpeoplehavehadtheexperienceofattendingawebinar. Anattendee
logs on, and spends a certain amount of time listening to audio and viewing a
slide presentation. It is likely that attendees will interact via online polling and ask
questions during the presentation. Hopefully they will leave the experience with
a few takeaways. Webinars have proven to be a great marketing tool, as well as
a valuable way to connect people in various geographic locations to information.
But, how much of the webinar do attendees actually listen to?
So, as a
company
that produces
webinars, how
do you better
retain an
audience and
engage them on
a deeper level?
8.25
THE AVERAGE
HUMAN
ATTENTION
SPAN
is at an all-time low
seconds less than
that of a goldfish.1
3. Enter video, where people’s
attention span averages
20 TIMES THE
TYPICAL LENGTH.
2
1. A recap of the benefits of a
traditional webinar
2. How webcasting can take your
webinar program to the next level
3. Cases where webcasting can be
used most effectively
4. Strategies to successfully implement
webcasting into your webinar program
KEEP READING TO LEARN:
Adding live video to your
webinars can truly
INCREASE YOUR
AUDIENCE’S
ENGAGEMENT.
At ReadyTalk, we define this
as a webcast.
Incorporating video also allows
for more dynamic visuals, richer
media, a personal touch and
ENFORCEMENT
OF CREDIBILITY.
3
4. As we’ve already discussed, webinars have proven to be a largely successful tool for
companies: streamlining operations, reducing costs and boosting productivity.4
TODAY’S TRADITIONAL WEBINAR IS USED TO FOR VARIOUS REASONS, INCLUDING:
• Lead generation
• Marketing a product or service
• Presenting subject matter thought-leadership
• One-to-many meetings – large marketing presentations, e-learning
THERE ARE MANY BENEFITS TO WEBINARS:
They alleviate
the need for
business travel
In a one-to-many format,
webinars reach a larger
audience of customers
and prospects
When done well,
webinars can effectively
communicate key
information
on a topic
1.
Traditional Webinar Benefits
5. 2.The Next
Level of
Webcasting
Multiple levels of engagement with leads
by adding live visuals to your presentation
In-depth and supporting visuals
to a product or service presentation
A face-to-face connection between speaker(s)
and attendees
Video and live streaming content to the
presentation, making those attending a
one-to-many event feel virtually included
Live visual components that bridge the
gap between remote teams, or remote
workers and executives in a Town Hall
setting
Rich media that adds a degree of presence
and reality to the traditional webinar format
At ReadyTalk, we believe that a
webcast drives home the benefits of
the webinar, while adding a new layer
of personalization to increase audience
engagement.
Webcasting enhances the webinar
experience by adding:
6. 3.
WEBCASTING FOR PRESENTATIONS
During a traditional online presentation, the attendee listens to audio and visuals that
are provided with a slide deck. Adding live video can enhance an individual’s experience
by “putting a face to a name” of the presenter(s). Liken this to attending a presentation
in-person: the addition of a face and a setting will turn your one-to-many engagement
into something that’s much more personal.
a.
Cases for Webcasting
b.WEBCASTING FOR LEAD GENERATION
Think about the sales approach of days gone by. From automobile sales to brick-and-
mortar shopping to real estate, these transactions begin with a face-to-face conversation
about the buyer’s needs. This personal touch is lacking when an individual is looking at
slides instead of another person. Adding live streaming to your presentations will bridge
the gap and allow you to connect with your audience on a much more personal level.
c.WEBCASTING FOR MEETINGS
1. If you’re broadcasting to your audience from a live conference, the addition of the
human presence will make your virtual conference attendees feel included. There’s
also a cost savings for attendees since they don’t need to incur travel expenses.
2. If you’re conducting a Town Hall meeting with employees, webcasting can greatly
enhance the experience of remote employees. Applying this approach in a Town
Hall setting will bridge the gap between company executives and those attending
from their remote office.
7. Webcasting offers many benefits and should be included as part of your organizational
initiatives. Ready to get started?
Here are few important things to remember when implementing webcasting:
CHOOSE THE RIGHT TECHNOLOGY:
Success with webcasting starts with implementing a reliable and user-friendly delivery system.
Evaluate a webcasting platform just as you would a webinar platform by answering the following questions:
• Is it as easy to join a webcast as it is to join a webinar?
You want to make sure that your audience isn’t precluded from attending due to technology roadblocks.
• What will the audience experience be?
You want to make sure your audience’s viewing experience is as smooth as it is with webinars.
• Can you still use the preferred features you used during webinar presentations?
For example, can a slide deck be included as presentation support? Or, if you often use the polling feature
during your presentations, can you still access this with a live video feed?
• Will reporting still be as robust as it is with webinars? Are there new metrics I can track with webcasting?
• What will the recording look like? How can I repurpose it for future efforts?
4.
How to Implement Webcasting
CHOOSE THE RIGHT PRESENTERS:
As with any in-person event, a large portion of success measurement is dependent on the style of
your presenter(s). For any event, especially conferences and sales presentations, speakers need to
be dynamic and engaging. They should also be comfortable with entertaining a virtual audience
and cognizant of making sure they are included throughout the presentation.
Start Small: With any new program, it’s important to test it with your audience. Identify an
upcoming event, internal or external, that could benefit from the inclusion of video. Be sure to
communicate the new features of webcasting into your marketing so your audience knows what to
expect in the new format.
8. 5.
Conclusion
At the beginning of this paper, we discussed the
benefits of a webinar program, which include:
With webinars being an effective avenue for
connecting with audiences across the globe,
webcasting adds the following to your already
established program:
Technology is enabling companies to engage with
audiences on a deeper level, and it’s something to take
advantage of. With the addition of webcasting, you’ll
be able to take your webinar program to the next level.
New levels of lead engagement
with live visuals
Rich media to a product or service
presentation
Face-to-face connections
between speakers and attendees
Virtual inclusion via video and live
streaming in a One-to-Many format
Live visual components that better
connect remote individuals
Alleviating the need for
business travel
Effectively communicating key
information on a topic
Reaching a larger audience of
customers and prospects
Allowing for quick collaboration
among teams. And more…
9. ABOUT READYTALK
ReadyTalk delivers audio and web conferencing services that
inspire collaboration and enable the Future of Work for today’s
increasingly digital and mobile workforce. By combining intuitive,
innovative technology with unmatched customer service, ReadyTalk
provides a seamless collaboration experience for anyone, across
any device, platform or location. Everything you need, anywhere
you are, for before, during and after your online event. ReadyTalk is
headquartered in Denver, CO and was founded in 2000.
WHY CUSTOMERS CHOOSE READYTALK WEBCAST:
• Multiple options for multiple audiences
• Localization for international audiences with the ability to translate
presentations into 17 different languages
• Easy to use self-service option
• Speed - set up a webcast in minutes
• 100% web based - no downloads
• Simple and powerful customization capabilities
• Interactive user interface
• Peer-assisted multicasting
• Global experience and support
Sign up for a free trial of ReadyTalk’s webcasting product:
FREE TRIAL
SOURCES:
1,2: http://www.statisticbrain.com/attention-span-statistics/
3: http://www.wirebuzz.com/video-benefits/
4: https://www.readytalk.com/sites/default/files/docs/support-training/Training%20Successfully%20with%20Webinars.pdf