You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here's a webinar that covers all the best practices for promoting your webinars. In this event, Rachel Levy - Founder/CEO of WebinarListings, and Simone Verhulst - Webinar Series Manager for ReadyTalk will cover: -Promotional timelines leading up to your event -Registration form best practices -Where to find your ideal target audience and how to capture their attention (think social & digital media - some of them are out there searching for your topic!) -Diverse promotional platforms available to get you up and running It doesn't matter how great your topic is if there's no one there to listen. Make sure you are getting the most out of the time leading up to your webinar - join us and learn actionable items to boost your registration and reach with online events!

1. Harness the Power of the Web to Promote Your
Online Event
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2. Who We Are & What We Do…
Simone Verhulst - Rachel Levy –
Webinar Series Manager, Lead Founder/CEO
Generation Programs WebinarListings
ReadyTalk Rachel@webinarlistings.com
Simone.verhulst@readytalk.com
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3. Ready-Set-Go
 Planning is everything for a successful event…and
PROMOTING plays a big part of that plan!
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4. Promotional Timeline for your Event
• When should I kick off the process?
• What pieces do I need to prepare?
• What items do I need from my speaker?
• When are the deadlines for each?
Tweet me for questions
@RTWebSem,
#WebinarPromo
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5. Promotional Timeline for your Event
• Concepts & Materials (kick-off)
• Critical Dates & Key Deliverables
• Execution
• Event
•…simple right?
Tweet me for questions
@RTWebSem,
#WebinarPromo
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6. Promotional Timeline for your Event
• 6 to 8 weeks prior – webinar title/description + speaker photos & bios
Tweet me for questions
@RTWebSem,
#WebinarPromo
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7. Promotional Timeline for your Event
• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios
• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional
efforts) + AdWords campaigns + LinkedIn or Facebook Ad Campaigns
Tweet me for questions
@RTWebSem,
#WebinarPromo
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8. Promotional Timeline for your Event
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9. Promotional Timeline for your Event
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10. Promotional Timeline for your Event
• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios
• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional
efforts) + Adwords campaigns + LinkedIn or Facebook Ad Campaigns
• 3 weeks prior – ask speaker to start promoting event to their audiences and
networks as well + event calendars
Tweet me for questions
@RTWebSem,
#WebinarPromo
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11. Promotional Timeline for your Event
• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press
release
Tweet me for questions
@RTWebSem,
#WebinarPromo
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12. Promotional Timeline for your Event
• 1 to 2 weeks prior – First email blast + social media promotion + blog posts +
press release
• 3 to 5 days prior – Facebook invitation (from your created event) + Second
reminder email blast (or to an entirely new list)
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13. Promotional Timeline for your Event
• 1 to 2 weeks prior – email blast (clear call to action) + social media promotion
(continuous from this point on) + blog posts + press release
• 3 to 5 days prior – Facebook invitation (from your created event) + second
reminder email blast
• 24 hours prior to event – reminder email to registrants
Tweet me for questions
@RTWebSem,
#WebinarPromo
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14. Promotional Timeline for your Event
• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press
release
• 3 to 5 days prior – Facebook invitation (from your created event) + second
reminder email blast
• 24 hours prior to event – reminder email to registrants
• Day of the webinar – tweet, tweet, tweet! Remember to use the event
hashtag in all of your promotion leading up to (and during) the event
Tweet me for questions
@RTWebSem,
#WebinarPromo
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15. Registration Form – Do’s and Don’ts
•The goal is to have people FINISH filling it out
Tweet me for questions
@RTWebSem,
#WebinarPromo
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16. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
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17. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
Distractions
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18. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
Distractions
Audience
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19. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
Distractions
Audience
Value
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20. Registration Form – Do’s and Don’ts
5 Standards for Success
Simplicity
Distractions
Audience
Value
Make it Fun
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21. DO NOT FORGET
TEST!
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22. Variety of Promotion Ideas
 E-mail
 Industry websites
 Ask key influencers to promote
 Partnering is a great way to double
your promotional efforts
 Post on WebinarListings (of course!)
 Press Release
 Eventbrite
 Blog Post
 Craigslist – you never know!
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23. Finding Your Target
 Partner with industry groups to
promote
 Co-host webinar with a related
company
 Get a well-known presenter from your
industry
 Tweet using relevant hashtags
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24. Catching Their Attention
 Video “commercial” that can be
posted on social media or in
email
– Overview or speaker interview
 Photo of presenters
 Catchy title (top 10 lists, 10 ways
to)
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25. I get the event calendars, but what else…?
 Write your own
 Comment on others
 Don’t pitch
 Offer tips, invite to
your event
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26. I get the event calendars, but what else…?
Broad Match – Keywords plus variations;
Higher search volume, less qualified
Phrase – Keywords in a phrase are matched
Exact Match – Keywords matched exactly; lower
volume, more qualified
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27. I get the event calendars, but what else…?
Recordings
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28. I get the event calendars, but what else…?
Social Media
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29. I get the event calendars, but what else…?
Website
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30. I get the event calendars, but what else…?
Social Media Resources
 For registering hashtags:
Twapperkeeper (http://twapperkeeper.com)
Twubs (http://twubs.com/)
 For finding conversations:
Del.icio.us (http://delicious.com/)
Stumble Upon (http://www.stumbleupon.com)
Google Blogs Search (http://blogsearch.google.com)
Twitter Search (http://search.twitter.com)
Favstar (http://favstar.fm/)
 For monitoring Twitter:
TweetDeck (http://www.tweetdeck.com/)
HootSuite (http://hootsuite.com/)
 For monitoring conversations across social media:
Radian6 (http://www.radian6.com/)
Jive (http://www.jivesoftware.com/solutions/market-engagement)
Alterian (http://socialmedia.alterian.com/)
BackType (http://www.backtype.com/) – In Beta
Spot Influence (http://www.spotinfluence.com/) – In Beta
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31. I get the event calendars, but what else…?
Press Release
Tip #1 – Use a keyword in your headline
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32. I get the event calendars, but what else…?
Press Release
Tip #1 – Use a keyword in your headline
Tip #2 – Load your first paragraph with keywords
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33. I get the event calendars, but what else…?
Press Release
Tip #1 – Use a keyword in your headline
Tip #2 – Load your first paragraph with keywords
Tip #3 – Include a well-worded hyperlink in your first paragraph
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34. I get the event calendars, but what else…?
Engage Your Sales Team
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35. I get the event calendars, but what else…?
Just a few more…
Email Signatures
Affiliate or Partner Programs
Traditional Media
Other Webinar
Newspapers, Magazines, Business journals
(….think series)
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36. Questions?
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37. Promotion Timeline
Post
Determine your Specifics
6 Weeks Before the Webcast Promote
Broadcast Your Webcast
4 Weeks Out –
get your registration page
and promotional
webpage up and running
(create those track-able links!)
Email it!
Build Your
Links
Remind the
Social Media Day Before
(email, social media)
PR
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38. About WebinarListings
We are a directory of live and
recorded webinars in many interest
areas. Hosts can post their
webinars on our site for free in order
to increase visibility and find new
attendees.
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39. Contact Us
To list on our site or find out about webinars,
contact us:
WebinarListings.com
http://bit.ly/WLnews
@WebinarListings
/WebinarListings
link.webinarlistings.com
rss.webinarlistings.com
info@webinarlistings.com
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