Beyond the Slide Deck: Creating & Delivering Great Presentations

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Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision. For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation. A great presentation persuades and inspires; a poor presentation damages confidence in the ideas and the organization behind them. This webinar examines the three critical success factors for presenting - content, medium and delivery - and provides practical advice on optimizing each of these dimensions in your presentations.

Technology Business

TODAY’S AGENDA

Beyond the Slide Deck:
Creating & Delivering Great



Anatomy of a presentation

Presentations!



The Content



The Medium



The Delivery



Summary

Sponsored by:
Presenter:

Jerry Rackley
Chief Analyst
jerry@demandmetric.com

#RTWebinar
© 2013 Demand Metric Research Corporation. All Rights Reserved.

What we’re trying to avoid…
#RTWebinar

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Anatomy of a presentation
#RTWebinar
Three components:
 The content

 The medium
 The delivery

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Anatomy of a presentation
#RTWebinar

Bad content, poor presenter.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Anatomy of a presentation
#RTWebinar

Bad content, poor presenter.
Bad content, good presenter OR good content, poor presenter.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Anatomy of a presentation
#RTWebinar

Bad content, poor presenter.
Bad content, good presenter OR good content, poor presenter.

Good content, good presenter.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar

“You have to understand that nothing appeals to everybody.”

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar

“You have to understand that nothing appeals to everybody.”
Gene Simmons of KISS

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar

“You have to understand that nothing appeals to everybody.”
Gene Simmons of KISS

Know your audience:
 Who are they?

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar

“You have to understand that nothing appeals to everybody.”
Gene Simmons of KISS

Know your audience:
 Who are they?
 What do they know?

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar
It’s first about the message, not the medium.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar
Messages are the basic units of content.

Core Message
Detail
Detail
Detail

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content – Message Mapping Tool
#RTWebinar

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar
Watch your message density! One message per slide/visual.

YOUR
MESSAGE
HERE

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar

Presentation structure & message flow.
 Inverted pyramid

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar

Presentation structure & message flow.
 Inverted pyramid
 Linear

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Content
#RTWebinar

Presentation structure & message flow.
 Inverted pyramid
 Linear
 Circular

Choose the structure that offers the best path to understanding!

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
What’s the best way to reach your audience?

Selecting a content medium:
 Audience size?
 Venue?
 Technical considerations?

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
Is “the medium is the message?”

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
Is “the medium is the message?”

Medium is a critical success factor:
 Has a symbiotic relationship with the message.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
Is “the medium is the message?”

Medium is a critical success factor:
 Has a symbiotic relationship with the message.
 Amplifies, projects and carries the message.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
Don’t pack slides/visuals with text!

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
The five-second rule.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
Slides are a visual medium.

 Use color.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
Slides are a visual medium.

 Use color.
 Use images.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
Slides are a visual medium.

 Use color.
 Use images.
 Get help from a graphic designer.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Medium
#RTWebinar
Choose fonts wisely.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Delivery
#RTWebinar
Don’t read the slides. Seriously. Sure, I know you think you’re reinforcing the message when
you do, but it’s kind of insulting to the audience. Do you think they can’t read? Speak to the
slide, don’t just read it. As presenter, you should add some value to what’s on the slide.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Delivery
#RTWebinar
Be like Lincoln at Gettysburg.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Delivery
#RTWebinar
Watch your speed.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Delivery
#RTWebinar
Engage the audience.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Delivery
#RTWebinar
Use two presenters.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Delivery
#RTWebinar
Take a poll.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Delivery
#RTWebinar
Tell a story.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The Delivery
#RTWebinar
Inform AND entertain.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Summary
#RTWebinar

 Content:
»

Know your audience

»

Identify your core message.

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Summary
#RTWebinar

 Content:
»

Know your audience

»

Identify your core message.

 Medium:
»

Let audience & venue dictate medium.

»

Be visually interesting, but not too interesting!

© 2013 Demand Metric Research Corporation. All Rights Reserved.

We can help
#RTWebinar
 Tools:
» Planning
» Assessment
» Manage

» Tracking

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Q&A
#RTWebinar

© 2013 Demand Metric Research Corporation. All Rights Reserved.

The end 
#RTWebinar

© 2013 Demand Metric Research Corporation. All Rights Reserved.

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Beyond the Slide Deck: Creating & Delivering Great Presentations

1. TODAY’S AGENDA Beyond the Slide Deck: Creating & Delivering Great  Anatomy of a presentation Presentations!  The Content  The Medium  The Delivery  Summary Sponsored by: Presenter: Jerry Rackley Chief Analyst jerry@demandmetric.com #RTWebinar © 2013 Demand Metric Research Corporation. All Rights Reserved.

6. Anatomy of a presentation #RTWebinar Bad content, poor presenter. Bad content, good presenter OR good content, poor presenter. Good content, good presenter. © 2013 Demand Metric Research Corporation. All Rights Reserved.

9. The Content #RTWebinar “You have to understand that nothing appeals to everybody.” Gene Simmons of KISS Know your audience:  Who are they? © 2013 Demand Metric Research Corporation. All Rights Reserved.

10. The Content #RTWebinar “You have to understand that nothing appeals to everybody.” Gene Simmons of KISS Know your audience:  Who are they?  What do they know? © 2013 Demand Metric Research Corporation. All Rights Reserved.

11. The Content #RTWebinar “You have to understand that nothing appeals to everybody.” Gene Simmons of KISS Know your audience:  Who are they?  What do they know?  Why will they care about what you have to say? © 2013 Demand Metric Research Corporation. All Rights Reserved.

19. The Content #RTWebinar Presentation structure & message flow.  Inverted pyramid  Linear  Circular Choose the structure that offers the best path to understanding! © 2013 Demand Metric Research Corporation. All Rights Reserved.

20. The Medium #RTWebinar What’s the best way to reach your audience? Selecting a content medium:  Audience size?  Venue?  Technical considerations? © 2013 Demand Metric Research Corporation. All Rights Reserved.

22. The Medium #RTWebinar Is “the medium is the message?” Medium is a critical success factor:  Has a symbiotic relationship with the message. © 2013 Demand Metric Research Corporation. All Rights Reserved.

23. The Medium #RTWebinar Is “the medium is the message?” Medium is a critical success factor:  Has a symbiotic relationship with the message.  Amplifies, projects and carries the message. © 2013 Demand Metric Research Corporation. All Rights Reserved.

24. The Medium #RTWebinar Is “the medium is the message?” Medium is a critical success factor:  Has a symbiotic relationship with the message.  Amplifies, projects and carries the message. But: audience & content should drive medium selection, not the reverse! © 2013 Demand Metric Research Corporation. All Rights Reserved.

36. The Delivery #RTWebinar Don’t read the slides. Seriously. Sure, I know you think you’re reinforcing the message when you do, but it’s kind of insulting to the audience. Do you think they can’t read? Speak to the slide, don’t just read it. As presenter, you should add some value to what’s on the slide. © 2013 Demand Metric Research Corporation. All Rights Reserved.

46. Summary #RTWebinar  Content: » Know your audience » Identify your core message.  Medium: » Let audience & venue dictate medium. » Be visually interesting, but not too interesting! © 2013 Demand Metric Research Corporation. All Rights Reserved.

47. Summary #RTWebinar  Content: » Know your audience » Identify your core message.  Medium: » Let audience & venue dictate medium. » Be visually interesting, but not too interesting!  Delivery: » Don’t have materials and presenter be redundant. » Engage, inform and entertain. © 2013 Demand Metric Research Corporation. All Rights Reserved.

Beyond the Slide Deck: Creating & Delivering Great Presentations

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