Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.
This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:
- What a webinar might look like in each phase
- Mapping webinar topics based on existing customer personas
- Examples of B2B companies using these tactics successfully
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
11 Lead Generation Offers and their Best PracticesLeadSquared
The E-Book talks about the various offers that can be employed to generate leads. The E-Book will give you:
- Lead Generation Formula
- 11 Lead Generation Offers & their Best Practices
- Relative Cost for Creating each Marketing Offer
- Marketing Channels that can be used to Market each Offer
Discover the trends driving the growth in vertical go-to-market strategies for B2B tech vendors and the 8 steps that you can take for vertical success.
Content Marketing for Sales Ready LeadsJohn Assalian
In this slide presentation, Viewstream CEO John Assalian shares successful content marketing strategies. He offers insider tips to help your tech marketing department achieve better sales-ready leads, execute more effective lead-nurturing strategies, and sustain competitive advantage. You will learn best practice content marketing techniques for high-tech marketing, specifically targeted to larger deal sizes ($15K to $2M).
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
11 Lead Generation Offers and their Best PracticesLeadSquared
The E-Book talks about the various offers that can be employed to generate leads. The E-Book will give you:
- Lead Generation Formula
- 11 Lead Generation Offers & their Best Practices
- Relative Cost for Creating each Marketing Offer
- Marketing Channels that can be used to Market each Offer
Discover the trends driving the growth in vertical go-to-market strategies for B2B tech vendors and the 8 steps that you can take for vertical success.
Content Marketing for Sales Ready LeadsJohn Assalian
In this slide presentation, Viewstream CEO John Assalian shares successful content marketing strategies. He offers insider tips to help your tech marketing department achieve better sales-ready leads, execute more effective lead-nurturing strategies, and sustain competitive advantage. You will learn best practice content marketing techniques for high-tech marketing, specifically targeted to larger deal sizes ($15K to $2M).
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
Creating a Multimedia Content Strategy That Drives Traffic, Builds Interest a...Digital Megaphone
Nicole Smith, Global Digital Marketing Strategist at Dell oversaw the editorial strategy for Dell’s tech news website, driving over 2 million visitors in 13 months. She has a passion for helping organizations create customer-centric content designed to leverage the latest digital tools. She’ll provide valuable tips on:
Content mapping that drives traffic to your website and moves them down the purchase funnel
Winning and leverage earned media with major news and social media outlets
Multimedia approach to brand publishing
There’s nothing like partnership marketing when it comes to multiplying the results of your efforts at little to no additional cost to you or your partner organizations. If you get it just right—incorporating interactive elements that make people more likely to share your message with others—your marketing efforts won’t just double … they’ll multiply exponentially! This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more.
This presentation was given at the Optimization Summit in Phoenix, AZ September 13, 2012 by Erica Campbell, Director of Marketing with For Rent Media Solutions.
How to create a b2 b resource hub for maximizing qualified b2b sales leads. B2B Resource Hubs are customer-centric with the quality problem/solution only content that is meant to help buyers find solutions immediately and accessible in various format choices all in one place. Best of all there sole purpose is to generate qualified b2b sales leads.
In the B-to-B world, long registration forms that require visitors to enter too much information too soon are the “pushy salespeople” of Web site conversion. In contrast, progressive profiling is the astute merchant who offers a more positive experience, which makes shoppers more apt to return. This brief shares the benefits of progressive profiling as well as the strategies and technology required for its success.
Download this Research Brief to learn:
- Why one-and-done profiling is ineffective and ultimately reduces conversion rates
- What is Progressive profiling
- What is needed to achieve a progressive profiling end state.
Given the resource constraints and the focus of most start-ups, a convincing case can be made for them to focus their brand-building efforts on the digital and social space. This presentation discusses the what and how of social media for start-ups and the importance of personal branding for the start-up founders.
This presentation was presented by Radha Giri and Sanjeev Nambudiri at the TiePune Mentoring Camp in association with Lufthansa and ET Now.
Driving Revenue with Interactive Content ScribbleLive
How does interactive content contribute to your revenue goals?
Download this presentation to find out:
A leading expert's take on using content marketing to drive leads and revenue; An overview of the six stages that make up interactive content success; How you can better target customers in all stages of the journey; and 3 customer examples that showcase revenue generation with interactive content.
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyHub+company
Traditional marketing practices no longer work. They are being usurped by customer-driven referrals as the valuable new currency in small business growth.
In today’s socially-driven world, it has become even more critical that small business owners create platforms to engage customers and exchange information to maintain competitive distinction.
That’s right. It’s time to move away from push marketing tactics, which are often ignored, to true customer advocacy. Now is the time to strategically cultivate highly-engaged customers who will organically promote your products and services for you.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
Creating a Multimedia Content Strategy That Drives Traffic, Builds Interest a...Digital Megaphone
Nicole Smith, Global Digital Marketing Strategist at Dell oversaw the editorial strategy for Dell’s tech news website, driving over 2 million visitors in 13 months. She has a passion for helping organizations create customer-centric content designed to leverage the latest digital tools. She’ll provide valuable tips on:
Content mapping that drives traffic to your website and moves them down the purchase funnel
Winning and leverage earned media with major news and social media outlets
Multimedia approach to brand publishing
There’s nothing like partnership marketing when it comes to multiplying the results of your efforts at little to no additional cost to you or your partner organizations. If you get it just right—incorporating interactive elements that make people more likely to share your message with others—your marketing efforts won’t just double … they’ll multiply exponentially! This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more.
This presentation was given at the Optimization Summit in Phoenix, AZ September 13, 2012 by Erica Campbell, Director of Marketing with For Rent Media Solutions.
How to create a b2 b resource hub for maximizing qualified b2b sales leads. B2B Resource Hubs are customer-centric with the quality problem/solution only content that is meant to help buyers find solutions immediately and accessible in various format choices all in one place. Best of all there sole purpose is to generate qualified b2b sales leads.
In the B-to-B world, long registration forms that require visitors to enter too much information too soon are the “pushy salespeople” of Web site conversion. In contrast, progressive profiling is the astute merchant who offers a more positive experience, which makes shoppers more apt to return. This brief shares the benefits of progressive profiling as well as the strategies and technology required for its success.
Download this Research Brief to learn:
- Why one-and-done profiling is ineffective and ultimately reduces conversion rates
- What is Progressive profiling
- What is needed to achieve a progressive profiling end state.
Given the resource constraints and the focus of most start-ups, a convincing case can be made for them to focus their brand-building efforts on the digital and social space. This presentation discusses the what and how of social media for start-ups and the importance of personal branding for the start-up founders.
This presentation was presented by Radha Giri and Sanjeev Nambudiri at the TiePune Mentoring Camp in association with Lufthansa and ET Now.
Driving Revenue with Interactive Content ScribbleLive
How does interactive content contribute to your revenue goals?
Download this presentation to find out:
A leading expert's take on using content marketing to drive leads and revenue; An overview of the six stages that make up interactive content success; How you can better target customers in all stages of the journey; and 3 customer examples that showcase revenue generation with interactive content.
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyHub+company
Traditional marketing practices no longer work. They are being usurped by customer-driven referrals as the valuable new currency in small business growth.
In today’s socially-driven world, it has become even more critical that small business owners create platforms to engage customers and exchange information to maintain competitive distinction.
That’s right. It’s time to move away from push marketing tactics, which are often ignored, to true customer advocacy. Now is the time to strategically cultivate highly-engaged customers who will organically promote your products and services for you.
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionReadyTalk
Learn how to set the stage for marketing success and the FUEL that powers B2B marketing from lead generation to sales conversion. Also find out how to build a foundation for lead generation and nurturing programs, create superior content and learn effective lead generation tactics and strategies.
Your Best Just Got Better - Take Work and Life Productivity to the Next LevelReadyTalk
It takes more than just time management to be more productive; especially while you're traveling or working extra long days in the office. There are specific tactics you can use to get more of the right things done. If there was information available today – to improve not just what you do, but how you do it – wouldn't you want to know?
Working Harder is NOT the Answer! Learn 4 ways to work smarter, think bigger and make more in this webinar presented by best-selling author on productivity and workplace performance, Jason Womack.
Identify just one goal you have for your work or your life. If you’re ready to make progress on that goal, register for this webinar right now!
During this presentation you can expect to:
-Learn the well-kept secret of real prioritization.
-Identify habits that make it easier to get the right things done.
-Achieve more success at work and in your life and maximize your personal impact.
The “secrets” of a more productive day do NOT lie in some new app, working long(er) hours, or hiring a new staff member.
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
Zero to 100 - Part 2: Building a Repeatable, Scalable Growth ProcessDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Nothing Happens Until Someone Sells Something: Enabling Your Sales Channel t...CompellingPM
Too often, those of us in the product marketing role are not doing enough to help our sales team or sales channel be successful. Our typical approach to helping is to provide a new salesperson with some marketing collateral and a product presentation and then wish them luck as they look for prospects and try to close deals with anyone that listens. This approach is sufficient for the star salespeople as they intuitively know how to talk with the right potential buyers about their problems and then show these buyers how to solve these problems with their products or services. But unfortunately, this only represents about 20% of salespeople. The other 80% of sales people need more training and coaching to be successful and we as product marketers need to help them be successful. This is the process of “Sales Enablement”.
What happens when we don’t engage in the sales enablement process? Sales people pursue opportunities that don’t fit well with your solution, speak with the prospects that aren’t really decision makers, sell solutions that you don’t really have and the list can go on. But the overall resulting impact is wasted time and effort in pursuing the wrong opportunities, confusion in the market place and poor sales results.
In this webinar, you’ll learn how to create a Sales Enablement program that will make your sales channel significantly more productive and close better deals faster for your products.
In this webinar, you’ll learn:
Why the typical approach to enabling sales doesn’t work.
The key goals of a successful Sales Enablement program.
The core tools you need to develop to effectively enable your sales channel.
Best practices to make sure the Sales Enablement program is effectively implemented.
An overview of startup sales and marketing best practices, frameworks, and thoughts.
This is intended for founders who have little formal experience with sales and marketing practices.
Learn how you can partner with Demand Metric to develop thought-leadership content and influence our community of 36,000+ senior marketing professionals.
To obtain this document, visit us at http://www.demandmetric.com/register
Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не ...Lviv Startup Club
Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не забивати собі голову “геніальними” ідеями (UA)
P2H x LemBS. Онлайн-вебінар "Test fast, die cheap" [18.05]
Website - https://lembs.com/p2honeonline
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
Slides Dominic Gadoury recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
How to Create Sales & Marketing Tools that Sales & Customers Will Actually UseCompellingPM
According to the American Marketing Association (AMA), “Up to 90% of collateral created by marketing is never used by sales.” That is an astounding statistic which should be a wakeup call to those of us in Product Marketing that we need to be doing something different. Most of the time, sales doesn’t use our tools because the tools are ineffective, and the reasons for this include:
Too many companies create a standard checklist of marketing and sales tools based upon what someone used in a past company, without any consideration as to what is really needed in this company.
Too much content is about the company and their products with little discussion about the buyers and users and what they need.
In this webinar, you’ll learn:
A process for discovering and defining what sales & marketing tools are required for your target markets.
How to develop content that resonates with your target audiences.
How to use your marketing and sales tools to create alignment with the sales team.
Slides used on October 27th, 2016 during webinar "How to ensure Partner Fit. It's not as simple as it may seem."
http://www.tenegopartnering.com/resource/partner-fit-for-growth
In this webinar, you will learn:
● Five areas for Evaluation
● Key information to look for
● How detailed should your evaluation be
● How to evaluate your existing partners
● Understand underperformers
● What to look for in new partners
Similar to Streamlining the Sales Cycle with Webinars (20)
The Evolution of Meeting Rooms: 5 Secrets to a Dongle-Free ExistenceReadyTalk
Meeting rooms are constantly evolving. Companies are having to adjust to the competitive pressures and pace of change in the market, while employing new workers with different expectations on how they want to work.
When tasked with developing a presentation for a webinar or virtual meeting, most of us default to creating a PowerPoint deck that we’ll use as the visual element. But what if you weren’t limited to this medium? What if you could add other visual components to capture your audience?
Learn how to take your webinars to the next level and engage your audience!
If you’re in IT, you probably know about the frequent, time-consuming troubleshooting that low quality conferencing platforms demand. Poor audio quality, dropped calls and other network issues are all in a day’s work.
But beyond the amount of time your IT team spends resolving these issues, do you know about the direct impact that sub-par virtual meeting technology can actually have? Or how the widespread the effects of this software can be on the entire business?
Looking Back. Moving Forward. ReadyTalk Year in Review 2014ReadyTalk
With 2014 coming to a close and 2015 kicking off with a bang, check out the features and services ReadyTalk released in 2014.
ReadyTalk gives you all the confidence that’s been missing in online meetings and webinars. Our platform delivers serious collaboration technology, supported by expert service you didn’t think was possible. Our passion is perfect meetings and presentations.
With ReadyTalk, you can always count on simple, reliable web meetings anyone can join anywhere, anytime. But that’s just the beginning. ReadyTalk gives you an easy-to-use, high-quality solution that works how you want it to – backed by
an outstanding customer experience every time. There’s no software for users to download, and no worries that technology will ever get in the way of your meeting or presentation. You and your team can focus on having a rewarding business engagement every time.
Can you hear me now? Capturing the Attention of a Virtual AudienceReadyTalk
Presenting to a virtual audience can be intimidating even for those who are well-versed in public speaking. As a presenter on a virtual event or webinar, you are competing for your audience’s attention with distractions outside of your control – email, chat and the Internet are all available at your audience’s fingertips. How can you ensure that your message is being heard? How can you ensure you’re providing leadership and value?
Learn tips and techniques that can be used by speakers and moderators to educate, entertain and maintain the attention of your virtual audience.
-Discover how to be a better speaker in a remote environment
-Learn new moderator tactics
-Develop a visual presentation that complements your message
-Uncover the value in presenting from a thought leadership perspective
Thought Leadership--What is it and how do I become a leader?ReadyTalk
Utilizing webinars can be a valuable marketing tactic, but they can also detract potential customers. Many companies tend to make the same mistake over and over again--they advertise a webinar on a specific topic, and ultimately end up talking about their own company for most of the presentation. Unless you advertise that the webinar will focus on your products, stay focused on the specified topic and earn the trust of potential prospects through thought leadership. Learning to become a thought leader is especially vital during the early stages of a marketing campaign and demand generation. This slide deck explains the difference between thought leadership and a sales pitch. It also includes 5 ways to become a thought leader and help prospects succeed in their industry.
Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?
Since webinars are core to our business at ReadyTalk and also a part of our lead gen efforts, we had to ask ourselves the same question. This month, we are teaming up with the content marketing experts at Scripted to cover some fresh approaches to the traditional webinar format and the content that’s included. We’ll discuss:
Crafting webinar content that gets you leads vs. just views
New webinar format ideas to not only capture registrants, but attendees
How to crowdsource your next webinar topic
Webinar inception – use this tactic to get the most milage from your content
Beyond the Slide Deck: Creating & Delivering Great PresentationsReadyTalk
Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision. For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation.
A great presentation persuades and inspires; a poor presentation damages confidence in the ideas and the organization behind them. This webinar examines the three critical success factors for presenting - content, medium and delivery - and provides practical advice on optimizing each of these dimensions in your presentations.
ReadyTalk + HubSpots: Secrets to a Successful WebinarReadyTalk
Walk through the steps and tricks to a five-star webinar, brought to you by HubSpot and ReadyTalk
Every business should be producing webinars to generate leads. Webinars are an efficient commercialsway to present large amounts of visual information, and they can produce high-quality leads. However, knowing where to start can be confusing.
HubSpot and ReadyTalk have partnered to walk you through webinar production from start to finish to help you make your next webinar a success. We'll also reveal some pro webinar tips that only the experts are using today. Register for this webinar to learn:
Why webinars are a powerful marketing tactic
Tips on making your webinar flawless
How to repurpose webinar content to get more leads long-term
Spaces are limited so reserve your spot now
Lights, Camera, Webinar! The Anatomy of a Blockbuster WebinarReadyTalk
In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities. Not surprisingly, they are also produced using a very similar process.
Coming soon to a computer near you - Demand Metric and ReadyTalk are teaming up to talk about how exceptional webinars are formed – the anatomy of a great webinar. Demand Metric chief analyst, Jerry Rackley, will discuss the pre-production, during and post-production phases of bringing your message from the small screen to critical acclaim for both prospects and key stakeholders in your organization.
Don’t miss this special screening and learn how to:
Develop and build the structure of a successful webinar
Deliver a contagious, buzz-worthy presentation
Get people talking about your event, before and after
Execute a highly effective follow-on plan for leads
Discover how small business can make the most of limited budgets, common and costly marketing mistakes to avoid, especially with Social Media, how webinars can be a successful part of your marketing mix, specific steps for a successful social media marketing plan and 7 "must-haves" for your marketing success plan for 2013
Interested in ReadyTalk for webinars? http://www.readytalk.com/products-services/webinars
3 key considerations for IT teams at small to midsized firms.How data, security & support should influence platform decisions for tech decision makers.
Visit ReadyTalk at: http://www.readytalk.com/
Webinar Planning & Execution Best PracticesReadyTalk
In this guide, ReadyTalk and the American Marketing Association (AMA) share best practices, tools and samples for planning and executing a successful web event. Use this information-packed document as a supplemental guide to help make web events a great experience for you and your audience.
The One-Two Punch of Effective Lead NurturingReadyTalk
Only 5 to 10 percent of your marketplace is ready to buy right now. To ensure that the remaining 90 to 95 percent eventually end up in your pipeline, you need to engage in value-driven lead generation and nurturing. In this presentation, Brian Carroll, Executive Director of Revenue Optimization at MECLABS, will describe the key components of a successful content-driven lead engagement approach.
An accurate, on-target database: Find out how you can reach the right people in the right companies. Get easily actionable tips to grow your lists with
Content they’ll eagerly consume and share: Learn how to engage and nurture prospects throughout the sales cycle. Discover how to strategically stretch resources by repurposing engaging content and learn it all from real-world examples.
Gain strategies to:
-Build a powerful database and keep it that way
-Keep prospects engaged by providing the content they really want
-Make the most of your content resources
How can you get the word out about your webinar series without spending thousands of dollars in time and effort?
In this hour long webinar, Sharon Burton will show you how to write up your webinar description that captures the attention of your target audience. She will then cover specific steps for getting the word out to possible attendees and maximizing your registration. At the end of this webinar, you will know how to:
-Write compelling webinar descriptions
-Find the markets you want to reach, (and do it effectively)
-Increase your attendance by 25%
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
22. Stage: Need
Format: on-demand, optimized for search
Core Message: acknowledge their need, offer advice or
best practices
Who’s the speaker: third party, internal “expert”,
industry thought leader
Call to Action: Learn how to… , download this eBook/
infographic/ white paper, visit our blog
#RTWebinar
@RTWebSem
22
24. Example - Marketo
•
Optimized for keyword search – growth strategies,
Inc. 500
•
Awareness of need – how do we become a successful
company? how did these companies do it?
•
Educational – early in the buying process, not ‘salesy’
– just offering insight and thought leadership
•
Well known, respected presenters – industry name,
internal resource
#RTWebinar
@RTWebSem
24
28. Stage: Discovery
Format: Educational, Though Leadership (live or ondemand
Core Message: Here are some resources to help with
your next step
Who’s the speaker: Analyst, partners, credible industry
leader
Call to Action: Download this toolkit, visit our resource
page, sign up for another webinar
#RTWebinar
@RTWebSem
28
30. Example - Compendium
•
Live event – ask our experts
content your questions
•
Awareness of need – you’re lacking
content, we’ll help you figure out
how to create more
•
Informational – still early in the
buying process, still not selling,
providing more resources, how-to’s
•
Well known, respected presenters
– industry expert, internal resource
#RTWebinar
@RTWebSem
30
35. Stage: Consideration
Format: Testimonial, use case
Core Message: A live case study - here is how we (the
customer) have used this feature and here are the benefits.
Who’s the speaker: Customer or partner
Call to Action: Sign up for a demo
#RTWebinar
@RTWebSem
35
40. Stage: Decision
Format: Demo, specific need addressed, proof to back it
up
Core Message: Implementation, here’s how to get
started
Who’s the speaker: Internal expert (marketing/product,
training, sales)
Call to Action: Sign up for free trial, use us before you
buy to gain confidence in your decision
#RTWebinar
@RTWebSem
40
47. Stage: Review
Format: Onboarding webinar, on-going training (live or
on-demand)
Core Message: How to use us better, customer focused,
brand loyalty
Who’s the speaker: Internal (training/marketing)
Call to Action: Sign up for the next training or newsletter
with tips/best practices on how to utilize the product
#RTWebinar
@RTWebSem
47
We are trying to help you avoid delivering webinars and presentations that turn the audience off. Since most webinars use Powerpoint as their content container, we’ll talk a lot about Powerpoint - who among us has not been the victim of “death by Powerpoint”? It doesn’t have to be that way.The bigger issue is presenting skill. Just because a person is a subject matter expert doesn’t make that person a good presenter. It’s unfortunate when a lack of communications skills (that’s really what these are) derail good ideas and innovative concepts. The presenter and the presentation materials shouldn’t get in the way of communicating. In fact, it should be that the skills enhance the communication.Presenting skills are not something you’re born with or without. Everyone can learn them and become a more effective presenter. That’s what our presentation is about today.
Let’s start by considering the anatomy of a presentation. There are three main components:The Content: this is certainly the information you wish to communicate, but it must be crafted specifically for an audience. We could have added the audience as a fourth component, but it suffices to say that audience is a key consideration and we put it here, in the Content section.The Medium: the channel, method and tools used to deliver the presentation. Today, we’re using two mediums: a webinar and Powerpoint.The Delivery: the presenter and the way he or she delivers the Content through the presentation Medium.
Before we dive in to the anatomical components of a presentation, let’s look at some combinations and the outcomes they produce.1. I think everyone can agree that having a bad set of content delivered by someone with poor presentation skills is a non-starter. No one wants to be in the room for this presentation.2. It’s a bit more interesting when the content is bad, but the presenter is good. I’ve seen good presenters make up for a lot of bad content. In fact, you even admire the skill of a presenter that can overcome bad content. In my book, it’s less impressive to have good content spoiled by poor presentation. But we can probably all agree that either of these outcomes is preferable to the first combination I presented.3. What is ideal, and what we’re talking about today is how to not only have good content, but good presentation. This combination produces the best retention, makes the strongest impression and results in the most favorable outcomes. And, these are the kinds of presentations we would choose to attend.To achieve this outcome, we must focus on content, medium and delivery.
Let’s start by looking at the content component of presentations. This quote reinforces a principle, that when violated, can really wreck the effectiveness of your content, and that is trying to create a set of content that appeals to every possible audience.
This quote comes from none other than that classic rocker and marketing communications consultant, Gene Simmons. When we’re creating presentation content, we need to live by his words, which means that we have to start the content development process by understanding the audience for the content and the presentation.
If the goal of your presentation is to appeal to everyone, you’re probably going to fail. To communicate effectively, we have to know our audience:This begins with who they are. Having a demographic understanding of the audience is fine, but psychographic understanding is even better: how do they think? What do they feel? Put your consultative sales hat on and find out what their needs are, what information do they seek? Your content will find a fast path to understanding it if addresses their needs.
The medium is the presenter’s tool or channel for conveying the content. The medium is important, yet, it isn’t the fault of the medium if your presentation is poor. At the same time, the medium it’s important to choose the right medium for your audience.The 2013 content marketing benchmark report for North America was recently issued, and it provides some good insight into effective mediums:It’s no surprise to me that in person events are ranked at the top. Most of us, if we have a mission to persuade or inform, would do this in person if we could.Case studies are effective forms of content that you can deliver through several mediumsWebinars are ranked third. I recently blogged about this for ReadyTalk – I encourage you to visit ReadyTalk.com/blog to see this post. These rankings are helpful as you consider what medium works best to convey your content to your audience. As you select a medium, you should also consider factors like the size of the audience, the venue and even technical considerations. Choose the medium that will best convey your content, not the one you’re most familiar with.
In the mid 1960s, Marshall McLuhan coined the phrase, “the medium is the message” to tell us how influential the medium is. It is true that the choice of medium has an influence on how the message is received.
As presenters, we understand that the medium is a critical success factor.The medium has a symbiotic relationship with the message, meaning it should help communicate our content, not hinder its communication.
The proper choice of a medium serves to amplify and project our content, not obscure or interfere with it in any way.
(Read slide text)Here’s what you should remember about presenting: if the materials and the presenter say the same thing, then one of the two is redundant. Granted, it’s okay to read some things to the audience – such as a quote – but to consistently read off the slides will just frustrate your audience.Ideally the presenter is the color commentator to the slides, adding helpful and useful detail.
Lincoln was a secondary speaker the day he dedicated the cemetery at the Gettysburg battlefield. He followed the main attraction, an orator named Edward Everett, who gave a 13,607 word address that took two hours, and which no one talks about today, except as a bad example. Lincoln, in just over two minutes, eloquently summarized the war and the cause for which the Union was fighting in 10 sentences, delivering in his own words, “just a few appropriate remarks”.Lest we think what Lincoln did was easy, there’s a good chance that it took Lincoln longer to craft his 10 sentences than it did for Everett to write his 13,000 word speech. But the results, as history shows us, are memorable.
The ideal rate of speech is between 140 and 160 words per minute. When we present, sometimes factors influence this speed. Nerves or time pressure often cause a presenter to speed up, making speech difficult to discern.
Format – on demand, easy to access and optimized for SEO – Corporate Executive Board statistic that today’s buyer doesn’t engage with sales until they are 57% of the way into the buying process. So they’ve done their homework. buyers are doing their own research beforehand so you want to know what keywords/phrases they’re searching forAnd can you offer advice on these words? Start building those into your abstractsCore message - you may or may not know if they are a potential buyer yet – you’re giving a message for the ‘good of _____ community’ (marketing, business exec, tech, etc)Here are some issues to condsider, Like Jerry said. And here is what we know about solving them. Establishing your expertise.CTA – you’re offering additional resources, this is not a sales pitch or demo
Marketo is a marketing auotmation platform, similar to Eloqua or Pardot. They are also customers of both Demand Metric and ReadyTalkProduce a TON of content for the marketing buyer so they are establishing themselves as a thought leader in the marketing space (content/automation/lead gen)Webinars are a part of their resource page, they have an entire library of past and upcoming events.This one that I’ve highlighted in red is speaking to how a company might get on the Inc500 list and giving us two real examples – so a person registering for this event isn’t necessarily looking for marketing automation but they do want to know what kind of successful best practices Inc500 companies use and I can almost guarantee you that the majority of these kinds of companies have implemented some sort of marketing automation platform. So Marketo has identified a an “in” point to talk to this audience.
What does this prospect want to know – how to become a successful company, make Inc 500 list. Is there a way our product (marketing automation) could help them achieve that goal – absolutely. Am I going to try and sell them something w/ this presentation – absolutely not. Just want to make them aware of how my company and another industry leader have accomplished this benchmark.At some point a successful b2b company will likely look for a marketing automation platform – I am creating brand awareness, offering advice - but not selling. Your advice is built around your understanding of what customers must know to advance to the next stage of the sales cycle, ideally with a favorable impression of your brand. (Jerry’s blog)Go over bullets -
Sometimes, nervousness will cause a presenter to slow down. Either way, the audience is likely to pick up on it and it becomes a distraction.There’s no substitute for practice and experience when it comes to the speed of your delivery. The difficult thing is that the presenter usually has a blind spot where this is concerned. What helps is to have an ally in the back of the room (or otherwise listening in if it is a webinar) that can monitor your speed and cue you to speed up or slow down.
Who will disagree that engaging your audience is important? What exactly does this mean? In my experience, it is interaction through whatever means available to attempts to create a two-way communication experience, or at least tests the interest and comprehension of the audience.This is much easier to do in live, in-person presentations, where you can see the audience, make eye contact, invite participation, ask questions, observe body language, etc. It’s not impossible, however, to do this in webinars. Voice inflection, the use of interactivity features, such as polls or Q&A features, can all help you engage with your audience.
Format – very educational, you’re providing valuable thought leadership – NOT a sales pitch, still earlyCore message – here are some additional resources to help you start narrowing down your choicesSpeaker – third party/valid perspective that again will help them start to make a short list, partners can kind of play a role of and outside view but also give you an extra bump in promotion (especially if it’s a well recognized company)CTA – download more resources – like a case study (maybe you can collect some additional info on them), visit X page for more tools, sign up for another webinar.
Compendium is a content management and blogging /editorial calendar platform founded by Chris Baggot who also founded ExactTargetHere is an example of a couple webinars they’ve put on, one is a live event format the other is an on-demand webinar.Again both are very educational topics – not directly related to their product platform but related to what their product can manage (Content) and can eventually be tied back to their product by providing thought leadership in the space.Keywords – to put in your abstract : highly informative, overview of trends, sharing data
Speakers– Jay Baer (author, content expert) / Chris Baggot founder of two very successful content management companiesFree, intriguing Telling you “how to” - still not selling, giving resources and advice
A great strategy to keep a webinar audience engaged is the use of two presenters. Having different voices breaks up the audio landscape a bit and helps keep attendees in listen mode!
Format – build some credibility here, lower their decision risk like Jerry said – “social trust”Core message – here is some insight/success factors and hopefully you find it helpful in your decision process – perceive the vendor as reliable and the differentiators Speaker – customer, not over salesy just gives the facts – partners can also be good for this because they have a vested interest in you doing well also (next example)CTA – next steps, sign up for a demo – download our checklist or competitor comparison grid.
Exampl is NewsGator they are an enterprise social networking software for Sharepoint , integrated social computing platform (RSS reader, social sites, etc)Speaker – Customer > American family and This webinar is going to Show us they used social to drive CommunicationHighlighted key works – how you can use it, AmFam did just that (action), Takes us on a tour All messaging for a live case study – here is our customer and they are going to give an example of how they used our tools successfully in order to validate our messageTrustable resource/thought leader – Corporate Publications manager at AmFam – oversees 18k employees in their social media efforts so she’s got credibility
As we have done today, using polls in webinars is effective for pulling attendees into the dialogue, and the polls provide valuable context for both the attendees and the presenter.
It’s best if a presentation is not just a dry delivery of facts and data. Stories are powerful mechanisms for connecting with an audience, creating context, and grabbing attention.Stories that illustrate the messages and provide examples are very helpful when it comes to making a point. Quite often, the audience remembers the stories that accompany a presentation, even when the other content is forgotten, so choose and use stories that help convey your messages.
The purpose of a business presentation is not to deliver a stand-up comedy routine, but delivering information in an entertaining way is to everyone’s advantage. Much in the same way that stories make an impression, having an entertaining presentation boosts retention and audience satisfaction. There’s always the question of taste here: my advice is to know your audience. Your primary goal should always be to inform, not to get a laugh, but when you can mix humorous anecdotes, jokes or illustrations that help you connect with your audience, their receptivity to your message increases – they will want to listen to you. But, be warned – offending their sensibilities will have the opposite effect. Use good judgment and keep your priority to inform.
Format – Demo, address specific need related to product – proof on why it worksCore message – again assure them why implementing is the next best step, get started and start seeing these resultsSpeaker – Internal expert (maybe someone who helped design/create the product idea), sales (higher up/VP), training – external expert in the space (next example)CTA – Need a little extra assurance? Sign up for free trial (maybe an extended on as like a webinar special offer – 60 days instead of 30 etc)We’re so sure of our product we’re going to offer you an added bonus.
ExactTarget is a SaaS company that provides digital marketing resources for marketing teams to optimize email/social/mobile/websiteThey do a great job in their resource center of listing different types of “tools” you can access before/after you’re a customer. This orange one indicates their “Solutions Webinar Series” that speaks to obviously a solution – here’s what we have that will solve your pain point, this one is an on-demand format
Just highlighting some of the points in the abstractIt’s based on a study done by an expert in the space (assurance)Two internal experts (director of product/ deliverability) they KNOW the product and why its effective, Plus the external expertLearn how to – they are telling you how solve your problem of email deliverability success or failure, they’ll walk you through the process of how their product helps in that area
Just screen shots from the presentation:Presented a case study to validate the problem or issues they want to fixShow you a couple screen shot from the actual tool – dashboards, etc (again assurance, see it in action)
Calls to Action –Download report (extensive information/proof)Sign up for a certification course (this is what you’ll have access to after you’re a customer – see the benefits)Join a peer group that you can share best practices – so not only do you get a tool, you get an expert community
Format – if the goal of these is to help train or provide use tips/support, it can be a live event (maybe the same day each week – I’ll show you an example in a second like that) or on demand so they can access on their schedule.Core message – similar to Jerry’s previous slide, customer focused – how can you use better and how can we create stickiness or brand loyalty by providing you with these types of trainingsSpeaker – who is the expert on this particular topic internally use them (often training or marketing), this could also be a customer example that you’ve invited to share how they use the tool successfully to spark new ideasCTA – come back and do this again (next training, next session in series), sign up for some additional resources (maybe a newsletter that you have a specific section for this type of info)
Kapost is a Content Management Platform (marketing cal, workflow, analytics) / readytalk customer and this is an example of their webinar series like I mentioned before – it’s the same day each week, they created a hashtag, keep them coming back for more – create stickinessThey state the goal of these events are to share various content marketing BPs and then how to accomplish your goals with them now that you’re a customer and using their tool.
The description is mapping out what task you’re trying to accomplish – building and analyzing the content grid within KapostThe presenter has created an agenda so its very clear as to what will be covered during the time so you know you’re attending the right event to solve your specific needThey dive into the actual platform during the webinar to give you a hands-on feel of where you’ll need to go to do whatNotice it’s recorded to people can come back to this to review
Last example is HubSpot – assuming most people are familiar with HubSpot but they are a marketing software, kind of “one-stop-shop” for inbound and outbound marketing tools with a little bit of marketing automation mixed in. Produce MASS amounts of content – most of you have probably received something from them at some pointSo they have this Academy, just like what it sounds – provides tools/content for you to get better at your job, via all sorts of mediums – webinars being one of those, they have these #inboundlearning webinars
They also give you an idea of what to expect with the type of webinar you signed up for (beginner/intermediate/advanced)Here they tell us what these webinars are for – designed for marketing who are familiar with inbound marketing and Hubspot’s software (customers) but still need to build up their “resume” on how to actually execute those strategies using Hubspot – give their customers more resources and actionable takeaways to implementAgain – archived for convenient access
To summarize:Start with content and the audience that your contents seeks to inform. Build your content around a core message.
Let the audience and venue determine the medium. Be prepared to use different mediums in different situations. Provide visual interest in your presentation materials, but not too much!
As presenter, make sure you and your materials are not redundant. Your goal should be to engage, inform and lastly, entertain.If you follow these practices when creating and delivering webinars and presentations, you’re sure to be judged favorably!
Before we leave you, Simone and I wanted to share information about some tools that can help you put together an effective webinar program. Demand Metric, which is a marketing advisory firm that also provides marketing tools & templates, has collaborated with ReadyTalk to create a series of tools to help you plan, assess, manage and track your webinar programs.Simone to share more… I’ll tell them about the Topic Mapping tool that they will get in the post-event email and then where to also access the full toolkit if they’re interested