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How to Effectively Collaborate as a
PM by Twitch Sr PM
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CERTIFICATES
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Product Leadership
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Management Certificate™
Product Management
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Management skills
Namisha Balagopal
T O N I G H T ’ S S P E A K E R
Senior Product Manager | Twitch
Global Product Manager | Hewlett-Packard
Associate Product Manager | CR Bard (now BD)
How to Effectively
Collaborate as a PM
Why is Collaboration Important?
Scale of Collaboration
Single-mindedLack of Opinion
How do I find the
right balance?
1. Trust
2. Customers
Thank you!
LinkedIn: linkedin.com/in/namishab
Instagram: @techgirlhustle
www.productschool.com
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How to Effectively Collaborate as a PM by Twitch Sr PM

Editor's Notes

  1. If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
  2. Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
  3. As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
  4. Tonight's talk is “ [TITLE] ” with [NAME]. Welcome, [NAME].
  5. PMs who don’t build relationships can try to force things to get done Fail to build successful products Due to lack of buy in
  6. Two ends to the spectrum Dont have an opinion with info - base opinions off of others People who think they are right and have an opinion and don’t listen to others Problem with the first: you aren’t able to lead or provide direction You are easily sayed Problem with the second: People dont feel valued No single person is always right or knows everything Being this type of PM will eventually take teams down the wrong path You dont want to be either You want to be right in the middle Have an opinon based on what you know But open to listening to others and becoming flexible
  7. It comes down to two things- relationships with your partners and knowing your customer I tried to figure out how to split this up to make it easier to understand, but you really can’t have one without the other. They’re too intertwined
  8. Engineering, Design, other PMs, managers, As a PM you don’t have the power to tell people what to do, they don’t report to you, you have no actual authority You are the CEO of your product, without the actual power The only way you get things done is by building relationships Get engineering and design involved as early as you can Get to know your teams working styles Working successfully as a team means you need to trust each other If there is no trust, you’re pretty much screwed from the get-go
  9. It comes back to the user Know and be the voice of your customer Your opinion needs to be grounded in your customer Understand how they think, what their needs are, and how you can make their lives better Try to go through what they would do so you can understand what their needs are and empathize with them You should know the needs of the customer better than anyone else Your job is to constantly be learning about your customer Have the quantitative and qualitative information about the customer written down
  10. Opinions need to be grounded on the user It is easier to align with anybody if you make your customer the most important person in the decisions Don’t lie A problem can be solved multiple ways- and your way might not be the right way It is not your job to dictate how things are done Your partners need to feel comfortable having a discussion and giving you honest feedback and opinions Your team should give recommendations on how they think a problem should be addressed and why they think your solution may not be the correct one It is your job to evaluate the information presented to you and choose the path forward you think is correct after evaluation of implementation cost and business impact Build the right product for your customer Don’t waste their time
  11. People have opinions and you can’t get away from them But if you know your customer, have done your research, and believe you have come up with the best solution- you need to put a stake in the ground If there is an impass- maybe its time to re-evaluate or run an experiment There are ways to manage opinoins and have difficult conversations The solution s not to lash back
  12. Lets say you present a spec to your team and you’re ready to kick off- your team needs to know how soon this needs to be released, how you want to approach the problem, Set expectations early on and work with the team to define milestones and timelines If a team member is misaligned then it is your job to figure out how to realign expectations
  13. During execution, your priority is to manage blockers for the engineering team I always tell the people i work with that my job is to make their lives easier so they can deliver the product It is not their job to manage other blockers, but they can handle the smaller ones- you need to make sure they know you are available to jump in You need to be there for the big ones so they can deliver the product
  14. If a partner has helped you by providing you with more insight, support, brainstorming time- recognize them This shows that you value their contribution You may not have learned what you know now without that person When you make a mistake, you need to take ownership Example: forgot to implement tracking correctly, didn’t update a jira ticket properly
  15. Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!