SlideShare a Scribd company logo
1 of 45
Download to read offline
BEACON EXPLORERS
OVERVIEW
January 2015
BEACONS: OVERVIEW
Beacons turn the physical world into
a new digital channel. They bring
digital content and engagement
closer to the point of purchase.
WHAT IS A BEACON
This is a beacon. It triggers messages and
media on your phone or tablet.
This Is A Beacon
WHAT IS A BEACON
Beacon technology transmits small packets of
data using Bluetooth Low Energy. When a
customer’s phone “hears” the beacon it knows
how close it is and we can then send a
message, a notice, a piece of media or other
information.
These Are Beacons
• Works at 2 inches and up to 100 meters
• Doesn’t drain the phone battery
• Your app will ‘wake up’ when close to a beacon
(app can be closed)
• Works on iOS, Android, etc
• Opt-in technology = consumer acceptance
Benefits
WHAT IS A BEACON
Beacons are based on the Bluetooth Low Energy specification. Not the same as
‘regular Bluetooth’, this specification doesn’t drain a user’s battery, can last for years on
a single battery, and is a medical-grade technology.
WHAT IS A BEACON
Towards Bluetooth LE 4.2
!
• Low Powered Connectivity: The latest version of internet protocol
(IPv6/6LoWPAN) for Bluetooth Smart devices.
• Bluetooth Smart technology gateways: Internet connectivity with
the flexible Bluetooth Smart Generic Attribute Profiles (GATT)
architecture.
• In 4.2, Bluetooth Smart is up to 2.5x faster with a huge packet
capacity increase – nearly 10x more versus previous versions.
• Keeps Bluetooth Smart devices from being tracked.
BEACONS INSIDE
As you move closer to the beacon, different “triggers” can occur.
BEACONS INSIDE
A single beacon can trigger multiple interactions. A
message when you arrive; a video as you approach the car;
a “request assistance” button when you stand next to it.
BEACONS OUTSIDE
Extend the beacon experience outside with lock screen messages near digital
or outdoor media.
BEACONS OUTSIDE
Real-time synchronization between the app and screens in the world around
you.
BEACON DEVELOPMENT
DESIGN EXPERIENCES
Beacons extend how we think
about digital development. We
can now more easily design digital
engagement for the physical
world.
HotSpot Parking - and referral/data and hand-over
networks.
Before and After
Don’t think of beacons as stationary. Think of them as
moving. There’s nothing “locked” about a beacon. A
sales associate, car, dog or product can be a beacon.
We’re All Beacons
Think of content as exclusive. Stuff that you can only
get close to a beacon, or even at a specific time. Let
your customers collect these little media snippets or
experiences and create their own take-home
magazines or passbooks.
Lock and Collect
You don’t want to slam your customers with coupons
or offers the minute they walk in the store. Tease them,
seduce them - give them a valuable tip, an insight,
some advice. And as they get closer to the beacon,
get them closer to a sale.
Seduction
Give tools to the front-line staff. Posting content to a
beacon - a product on sale, say, or just a joke of the
day, is as easy as a few clicks on an app or web site.
Front Line Counts
Tweet a shop window. Pin a product in a store. Share a
shelf with friends. Think of the things you can do online
and now apply them to physical things. With beacons,
a store item is like a web page….and just like a web
page, you can turn physical products into
opportunities for social sharing.
Make It Social
Beacons go way beyond retail. They’re found in
industrial, education, and warehouse settings. They’re
helping us to ‘see’ the world in a new way.
Track People & Things
Beacons can collect thousands, even millions of data
points. Time spent, number of people, heat maps,
media clicked, social sharing.
Big, Smart Data
!
5 COMMON QUESTIONS
5 COMMON QUESTIONS
5 COMMON QUESTIONS
5 COMMON QUESTIONS
5 COMMON QUESTIONS
5 COMMON QUESTIONS
OTHER TECHNOLOGIES
UX/UI: RISK/REWARD
UX DESIGN:
The Real World
START WITH REAL WORLD DESIGN
• Your experience will be magic because it creates a
tangible experience connecting your user’s phone to the
physical world.
!
• Challenge: we rarely design apps based on physical
context.
• Solution: map what your user does, what do they look at,
what’s their sense of place, what are the sign posts?
!
!
UX DESIGN:
The Real World (2)
There’s no error console for physical space
• You need to plan carefully for different scenarios from
signal interference to differences in response rates for
different phones.
!
• Challenge: how an app responds to beacons can vary.
Design experiences to account for that.
• Solution: unlike most other apps, you’ll need more
methods for ‘failing gracefully’
!
!
UX DESIGN:
The Real World (3)
UX DESIGN:
The Real World (3)
Beacons go missing
!
• Challenge: beacons go missing, get moved or run out of
battery.
• Solution: plan for failure and look at robust cloud
monitoring or variance tracking.
!
!
UX DESIGN:
The Real World (4)
Bargain beacons?
There can be significant variance in beacons. There’s a ton
of work that goes into creating a great beacon. Use that
expertise.
!
• Challenge: your app won’t respond the same way if the
beacon itself isn’t well configured.
• Solution: rely on decent beacons.
!
!
UX TENSION POINTS
•Invisible vs Visible Beacons
•Contextual or Push app interactions
•Creepy vs. Useful
•Big data driven or user choice
!
!
QUICK TIPS
SOME TIPS
It WILL Happen:
!
•Your Bluetooth is OFF
•You’ll get a LOT of exercise
•You’ll hide beacons in a filing cabinet
SOME TIPS
For multiple beacons:
!
•Timers
•Prioritization
•If you want to get fancy, work RSSI
and accuracy readings.
•Whatever you do, remember that
no single signal input is reliable.
SOME TIPS
Do NOT use
background modes!
!
SOME TIPS
For beacon deployment:
!
•Don’t underestimate the time
it takes to deploy
•You don’t ALWAYS have to
push up the advertising
interval - it often makes very
little difference to the end
user
!
SOME TIPS
And remember the badger:
!
!
The Tech Keeps Getting Better
!
The Tech Keeps Getting Better
!
It’s what we do with it that counts.
!
BeaconBeThe
beekn.net
@dusanwriter
doug@dot-3.net
THANK YOU
Think of how beacons bring
content closer-and-closer to a
specific context.
GETTING CLOSER
GETTING CLOSER

More Related Content

What's hot

Demystifying iBeacons
Demystifying iBeaconsDemystifying iBeacons
Demystifying iBeacons
Fred Brunel
 

What's hot (20)

BEACON TECHNOLOGY OVERVIEW
BEACON TECHNOLOGY OVERVIEWBEACON TECHNOLOGY OVERVIEW
BEACON TECHNOLOGY OVERVIEW
 
Introduction to beacon
Introduction to beaconIntroduction to beacon
Introduction to beacon
 
Beacon
BeaconBeacon
Beacon
 
iBeacon and IoT: Where We're At, Where We're Going
iBeacon and IoT: Where We're At, Where We're GoingiBeacon and IoT: Where We're At, Where We're Going
iBeacon and IoT: Where We're At, Where We're Going
 
Demystifying iBeacons
Demystifying iBeaconsDemystifying iBeacons
Demystifying iBeacons
 
iBeacon Workshop by Reque.st
iBeacon Workshop by Reque.stiBeacon Workshop by Reque.st
iBeacon Workshop by Reque.st
 
Beacons: The Retail Revolution
Beacons: The Retail RevolutionBeacons: The Retail Revolution
Beacons: The Retail Revolution
 
Steal this iBeacon presentation
Steal this iBeacon presentationSteal this iBeacon presentation
Steal this iBeacon presentation
 
ibeacons
ibeaconsibeacons
ibeacons
 
What are beacons and how do they work?
What are beacons and how do they work?What are beacons and how do they work?
What are beacons and how do they work?
 
What can beacons do for your business?
What can beacons do for your business?What can beacons do for your business?
What can beacons do for your business?
 
ProxiWave Complete Beacon Enabled solutions
ProxiWave Complete Beacon Enabled solutionsProxiWave Complete Beacon Enabled solutions
ProxiWave Complete Beacon Enabled solutions
 
iBeacon introduction and overview
iBeacon introduction and overviewiBeacon introduction and overview
iBeacon introduction and overview
 
10 industries that will be disrupted by iBeacons in 2015
10 industries that will be disrupted by iBeacons in 201510 industries that will be disrupted by iBeacons in 2015
10 industries that will be disrupted by iBeacons in 2015
 
PayPal Beacon and Apple iBeacon
PayPal Beacon and Apple iBeaconPayPal Beacon and Apple iBeacon
PayPal Beacon and Apple iBeacon
 
In-Store Marketing via Micro-Location: Beacon
In-Store Marketing via Micro-Location: BeaconIn-Store Marketing via Micro-Location: Beacon
In-Store Marketing via Micro-Location: Beacon
 
How does iBeacon Work?
How does iBeacon Work?How does iBeacon Work?
How does iBeacon Work?
 
The Internet of Things: BLE / Beacons / iBeacons
The Internet of Things: BLE / Beacons / iBeaconsThe Internet of Things: BLE / Beacons / iBeacons
The Internet of Things: BLE / Beacons / iBeacons
 
Trending the Future: Apple iBeacon
Trending the Future: Apple iBeaconTrending the Future: Apple iBeacon
Trending the Future: Apple iBeacon
 
Beacosystem V3
Beacosystem V3Beacosystem V3
Beacosystem V3
 

Similar to Beacon Explorers: Beacon Week San Francisco

fosbury_glimworm_reach_of_beacons
fosbury_glimworm_reach_of_beaconsfosbury_glimworm_reach_of_beacons
fosbury_glimworm_reach_of_beacons
Erik Teunisse
 

Similar to Beacon Explorers: Beacon Week San Francisco (20)

EXPERIENTIAL WEB
EXPERIENTIAL WEB EXPERIENTIAL WEB
EXPERIENTIAL WEB
 
Ten Mindblowing Ibeacon Case Studies
Ten Mindblowing  Ibeacon Case StudiesTen Mindblowing  Ibeacon Case Studies
Ten Mindblowing Ibeacon Case Studies
 
iBeacons & UX: What they are and why you should care
iBeacons & UX: What they are and why you should careiBeacons & UX: What they are and why you should care
iBeacons & UX: What they are and why you should care
 
Digital. Mobile. Augmented. Emerging technologies for mobile learning
Digital. Mobile. Augmented. Emerging technologies for mobile learningDigital. Mobile. Augmented. Emerging technologies for mobile learning
Digital. Mobile. Augmented. Emerging technologies for mobile learning
 
7 Gift Ideas for Digital Natives
7 Gift Ideas for Digital Natives7 Gift Ideas for Digital Natives
7 Gift Ideas for Digital Natives
 
Ibeacons
IbeaconsIbeacons
Ibeacons
 
2012 Mobile Trends
2012 Mobile Trends2012 Mobile Trends
2012 Mobile Trends
 
4 Reasons Websites Becoming Irrelevant
4 Reasons Websites Becoming Irrelevant4 Reasons Websites Becoming Irrelevant
4 Reasons Websites Becoming Irrelevant
 
iBeacon™ FAQ White Paper
iBeacon™ FAQ White PaperiBeacon™ FAQ White Paper
iBeacon™ FAQ White Paper
 
How iBeacon Could Disrupt Consumer Experiences
How iBeacon Could Disrupt Consumer ExperiencesHow iBeacon Could Disrupt Consumer Experiences
How iBeacon Could Disrupt Consumer Experiences
 
10 trends for 2014
10 trends for 201410 trends for 2014
10 trends for 2014
 
Get to know Beacons Understanding and Online & Offline Integration
Get to know Beacons Understanding and Online & Offline IntegrationGet to know Beacons Understanding and Online & Offline Integration
Get to know Beacons Understanding and Online & Offline Integration
 
The Revolution Will Not Be Televised: Managing Content and Experience in the ...
The Revolution Will Not Be Televised: Managing Content and Experience in the ...The Revolution Will Not Be Televised: Managing Content and Experience in the ...
The Revolution Will Not Be Televised: Managing Content and Experience in the ...
 
Top 5 Beacon Stories from March, 2015
Top 5 Beacon Stories from March, 2015Top 5 Beacon Stories from March, 2015
Top 5 Beacon Stories from March, 2015
 
Microinteractions
MicrointeractionsMicrointeractions
Microinteractions
 
Beacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise ExperienceBeacon Technology for Restaurants - Personalizing the On-Premise Experience
Beacon Technology for Restaurants - Personalizing the On-Premise Experience
 
Becoming Social by Default
Becoming Social by DefaultBecoming Social by Default
Becoming Social by Default
 
The Top 10 UX Trends for 2016
The Top 10 UX Trends for 2016The Top 10 UX Trends for 2016
The Top 10 UX Trends for 2016
 
fosbury_glimworm_reach_of_beacons
fosbury_glimworm_reach_of_beaconsfosbury_glimworm_reach_of_beacons
fosbury_glimworm_reach_of_beacons
 
Prepared for Mobile?: QR Codes & Current Trends
Prepared for Mobile?: QR Codes & Current TrendsPrepared for Mobile?: QR Codes & Current Trends
Prepared for Mobile?: QR Codes & Current Trends
 

More from Doug Thompson

Metanomics - Virtual Justice, the New Laws of Virtual Worlds
Metanomics - Virtual Justice, the New Laws of Virtual WorldsMetanomics - Virtual Justice, the New Laws of Virtual Worlds
Metanomics - Virtual Justice, the New Laws of Virtual Worlds
Doug Thompson
 

More from Doug Thompson (20)

iBeacon and Bluetooth LE: An Introduction
iBeacon and Bluetooth LE: An Introduction iBeacon and Bluetooth LE: An Introduction
iBeacon and Bluetooth LE: An Introduction
 
Gametech orlandothefutureofvirtualworlds
Gametech orlandothefutureofvirtualworldsGametech orlandothefutureofvirtualworlds
Gametech orlandothefutureofvirtualworlds
 
Noam chomsky appears on metanomics
Noam chomsky appears on metanomicsNoam chomsky appears on metanomics
Noam chomsky appears on metanomics
 
Virtual goods opportunities, challenges and acquisitions
Virtual goods opportunities, challenges and acquisitionsVirtual goods opportunities, challenges and acquisitions
Virtual goods opportunities, challenges and acquisitions
 
Fashion and virtual worlds innovations in global collaboration
Fashion and virtual worlds   innovations in global collaborationFashion and virtual worlds   innovations in global collaboration
Fashion and virtual worlds innovations in global collaboration
 
Can being part machine make us more human
Can being part machine make us more humanCan being part machine make us more human
Can being part machine make us more human
 
2010 & next second life, virtual worlds and the state of the union
2010 & next   second life, virtual worlds and the state of the union2010 & next   second life, virtual worlds and the state of the union
2010 & next second life, virtual worlds and the state of the union
 
Masterclass on digital anthropology and our virtual lives
Masterclass on digital anthropology and our virtual livesMasterclass on digital anthropology and our virtual lives
Masterclass on digital anthropology and our virtual lives
 
In conversation with author paul ford on media, the web and life online
In conversation with author paul ford on media, the web and life onlineIn conversation with author paul ford on media, the web and life online
In conversation with author paul ford on media, the web and life online
 
February 7th daryl j. bem, social psychologist emeritus joins robert bloomfield
February 7th daryl j. bem, social psychologist emeritus joins robert bloomfieldFebruary 7th daryl j. bem, social psychologist emeritus joins robert bloomfield
February 7th daryl j. bem, social psychologist emeritus joins robert bloomfield
 
February 28th cyborg to borg—cont’d, with michael chorost
February 28th cyborg to borg—cont’d,  with michael chorostFebruary 28th cyborg to borg—cont’d,  with michael chorost
February 28th cyborg to borg—cont’d, with michael chorost
 
Metanomics - Virtual Justice, the New Laws of Virtual Worlds
Metanomics - Virtual Justice, the New Laws of Virtual WorldsMetanomics - Virtual Justice, the New Laws of Virtual Worlds
Metanomics - Virtual Justice, the New Laws of Virtual Worlds
 
Metanomics: Virtual Fashion and the Lessons for Global Collaboration
Metanomics: Virtual Fashion and the Lessons for Global CollaborationMetanomics: Virtual Fashion and the Lessons for Global Collaboration
Metanomics: Virtual Fashion and the Lessons for Global Collaboration
 
Second Life Next: Dusan Writer's 2010 SLCC Keynote Presentaion
Second Life Next: Dusan Writer's 2010 SLCC Keynote PresentaionSecond Life Next: Dusan Writer's 2010 SLCC Keynote Presentaion
Second Life Next: Dusan Writer's 2010 SLCC Keynote Presentaion
 
PDF: Live Free and Prosper: Metanomics Transcript October 8 2009
PDF: Live Free and Prosper: Metanomics Transcript October 8 2009PDF: Live Free and Prosper: Metanomics Transcript October 8 2009
PDF: Live Free and Prosper: Metanomics Transcript October 8 2009
 
Metanomics Transcript Oct 1 09
Metanomics Transcript Oct 1 09Metanomics Transcript Oct 1 09
Metanomics Transcript Oct 1 09
 
Virtual Goods Live from San Jose: Metanomics Transcript September 24, 2009
Virtual Goods Live from San Jose: Metanomics Transcript September 24, 2009Virtual Goods Live from San Jose: Metanomics Transcript September 24, 2009
Virtual Goods Live from San Jose: Metanomics Transcript September 24, 2009
 
PDF: Virtual Goods Live from San Jose: Metanomics Transcript September 24, 2009
PDF: Virtual Goods Live from San Jose: Metanomics Transcript September 24, 2009PDF: Virtual Goods Live from San Jose: Metanomics Transcript September 24, 2009
PDF: Virtual Goods Live from San Jose: Metanomics Transcript September 24, 2009
 
Engage Expo/3DTLC Presentation
Engage Expo/3DTLC PresentationEngage Expo/3DTLC Presentation
Engage Expo/3DTLC Presentation
 
Metanomics Fall Season Press Release
Metanomics Fall Season Press ReleaseMetanomics Fall Season Press Release
Metanomics Fall Season Press Release
 

Recently uploaded

Recently uploaded (20)

What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
THE BEST IPTV in GERMANY for 2024: IPTVreel
THE BEST IPTV in  GERMANY for 2024: IPTVreelTHE BEST IPTV in  GERMANY for 2024: IPTVreel
THE BEST IPTV in GERMANY for 2024: IPTVreel
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
Oauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoftOauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoft
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 

Beacon Explorers: Beacon Week San Francisco

  • 2. BEACONS: OVERVIEW Beacons turn the physical world into a new digital channel. They bring digital content and engagement closer to the point of purchase.
  • 3. WHAT IS A BEACON This is a beacon. It triggers messages and media on your phone or tablet. This Is A Beacon
  • 4. WHAT IS A BEACON Beacon technology transmits small packets of data using Bluetooth Low Energy. When a customer’s phone “hears” the beacon it knows how close it is and we can then send a message, a notice, a piece of media or other information. These Are Beacons • Works at 2 inches and up to 100 meters • Doesn’t drain the phone battery • Your app will ‘wake up’ when close to a beacon (app can be closed) • Works on iOS, Android, etc • Opt-in technology = consumer acceptance Benefits
  • 5. WHAT IS A BEACON Beacons are based on the Bluetooth Low Energy specification. Not the same as ‘regular Bluetooth’, this specification doesn’t drain a user’s battery, can last for years on a single battery, and is a medical-grade technology.
  • 6. WHAT IS A BEACON Towards Bluetooth LE 4.2 ! • Low Powered Connectivity: The latest version of internet protocol (IPv6/6LoWPAN) for Bluetooth Smart devices. • Bluetooth Smart technology gateways: Internet connectivity with the flexible Bluetooth Smart Generic Attribute Profiles (GATT) architecture. • In 4.2, Bluetooth Smart is up to 2.5x faster with a huge packet capacity increase – nearly 10x more versus previous versions. • Keeps Bluetooth Smart devices from being tracked.
  • 7. BEACONS INSIDE As you move closer to the beacon, different “triggers” can occur.
  • 8. BEACONS INSIDE A single beacon can trigger multiple interactions. A message when you arrive; a video as you approach the car; a “request assistance” button when you stand next to it.
  • 9. BEACONS OUTSIDE Extend the beacon experience outside with lock screen messages near digital or outdoor media.
  • 10. BEACONS OUTSIDE Real-time synchronization between the app and screens in the world around you.
  • 11. BEACON DEVELOPMENT DESIGN EXPERIENCES Beacons extend how we think about digital development. We can now more easily design digital engagement for the physical world.
  • 12. HotSpot Parking - and referral/data and hand-over networks. Before and After
  • 13. Don’t think of beacons as stationary. Think of them as moving. There’s nothing “locked” about a beacon. A sales associate, car, dog or product can be a beacon. We’re All Beacons
  • 14. Think of content as exclusive. Stuff that you can only get close to a beacon, or even at a specific time. Let your customers collect these little media snippets or experiences and create their own take-home magazines or passbooks. Lock and Collect
  • 15. You don’t want to slam your customers with coupons or offers the minute they walk in the store. Tease them, seduce them - give them a valuable tip, an insight, some advice. And as they get closer to the beacon, get them closer to a sale. Seduction
  • 16. Give tools to the front-line staff. Posting content to a beacon - a product on sale, say, or just a joke of the day, is as easy as a few clicks on an app or web site. Front Line Counts
  • 17. Tweet a shop window. Pin a product in a store. Share a shelf with friends. Think of the things you can do online and now apply them to physical things. With beacons, a store item is like a web page….and just like a web page, you can turn physical products into opportunities for social sharing. Make It Social
  • 18. Beacons go way beyond retail. They’re found in industrial, education, and warehouse settings. They’re helping us to ‘see’ the world in a new way. Track People & Things
  • 19. Beacons can collect thousands, even millions of data points. Time spent, number of people, heat maps, media clicked, social sharing. Big, Smart Data !
  • 28. UX DESIGN: The Real World START WITH REAL WORLD DESIGN • Your experience will be magic because it creates a tangible experience connecting your user’s phone to the physical world. ! • Challenge: we rarely design apps based on physical context. • Solution: map what your user does, what do they look at, what’s their sense of place, what are the sign posts? ! !
  • 29. UX DESIGN: The Real World (2) There’s no error console for physical space • You need to plan carefully for different scenarios from signal interference to differences in response rates for different phones. ! • Challenge: how an app responds to beacons can vary. Design experiences to account for that. • Solution: unlike most other apps, you’ll need more methods for ‘failing gracefully’ ! !
  • 30. UX DESIGN: The Real World (3)
  • 31. UX DESIGN: The Real World (3) Beacons go missing ! • Challenge: beacons go missing, get moved or run out of battery. • Solution: plan for failure and look at robust cloud monitoring or variance tracking. ! !
  • 32. UX DESIGN: The Real World (4) Bargain beacons? There can be significant variance in beacons. There’s a ton of work that goes into creating a great beacon. Use that expertise. ! • Challenge: your app won’t respond the same way if the beacon itself isn’t well configured. • Solution: rely on decent beacons. ! !
  • 33. UX TENSION POINTS •Invisible vs Visible Beacons •Contextual or Push app interactions •Creepy vs. Useful •Big data driven or user choice ! !
  • 35. SOME TIPS It WILL Happen: ! •Your Bluetooth is OFF •You’ll get a LOT of exercise •You’ll hide beacons in a filing cabinet
  • 36. SOME TIPS For multiple beacons: ! •Timers •Prioritization •If you want to get fancy, work RSSI and accuracy readings. •Whatever you do, remember that no single signal input is reliable.
  • 37. SOME TIPS Do NOT use background modes! !
  • 38. SOME TIPS For beacon deployment: ! •Don’t underestimate the time it takes to deploy •You don’t ALWAYS have to push up the advertising interval - it often makes very little difference to the end user !
  • 39. SOME TIPS And remember the badger: ! !
  • 40. The Tech Keeps Getting Better !
  • 41. The Tech Keeps Getting Better ! It’s what we do with it that counts. !
  • 44. Think of how beacons bring content closer-and-closer to a specific context. GETTING CLOSER