This document discusses beacon technology and its uses. It provides an overview of how beacons work using Bluetooth to send unique IDs to nearby devices. This allows for targeted content delivery and location-based applications. The document also outlines common beacon use cases in marketing, tracking, and vertical industries. It describes the components of the beacon ecosystem including hardware manufacturers, cloud services, and OS support and integration required for beacon apps.
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Understanding Beacons
1. Stop freakin’ it’s just a Beacon
April 2014
James Senior
VP, Product Strategy & Innovation
jsenior@weareratio.com
@jsenior
2. Ratio is a leading multi-screen agency that partners with global brands to
create seamless experiences across all platforms. We deliver multi-screen
apps that provide consistent and optimized user experiences across the
web, mobile, tablet, Connected TV.
Ratio’s specialized team combines product strategy with compelling design
and deep technical expertise to deliver award-winning applications.
4. What will I get out of this session?
• Understand how to think about beacons, apps and geolocation
• Learn how to think about the components of beacon ecosystem
• Get smart about Beacon hardware, OS and device support, cloud services
8. Beacons complement existing location tech
Supporting a combination of location
technologies / inputs is the most effective
strategy to achieve highest coverage with
users
Another tool in the toolbox for locating users on mobile devices
values represent approximate proximity accuracy
Beacons are particularly useful for:
Indoor and outdoor deployment
Rapid deployment with no infrastructure
Demanding less power from user’s
devices
11. Beacon Landscape
e.g. Apple, Microsoft,
Amazon, Google,
Samsung etc.
e.g. Qualcomm, T.I.,
Estimote,
Beaconic etc.
e.g. Swirl, Qualcomm,
GeLo, Beaconic
15. OS / Device Architecture required to support Beacons
Device
Operating System
Bluetooth Stack
Beacon API & Service
Beacon Provider SDK
App
Device requires radio hardware that supports BLE (BT 4.0)
Operating System provides I/O for firmware and Bluetooth Radio
Bluetooth Device Driver and APIs for controlling / interacting with the Bluetooth radio
A service & API designed to manage beacon polling for Beacons & passing events to registered apps
API layer augmenting Beacon API features with beacon / cloud specific APIs
Native app that leverages beacon proximity
16. Common Use Cases
Marketing – e.g. in-venue promotions, campaigns, announcements
Tracking – e.g. mapping, visitor flow analytics
Verticals
Retail
Institutions
Commercial
Venues
and more…
17. What you got out of this session
• Understand how to think about beacons, apps and geolocation
• Learn how to think about the components of beacon ecosystem
• Get smart about Beacon hardware, OS and device support, cloud services
18. What’s next?
Beacon Goodness: www.weareratio.com/blog
This presentation
Beacon Overview Whitepaper
Read about SmartPostr Experiment
Download our Beacon BLE Library
We’re hiring!
www.weareratio.com/company/careers
Let’s rock your project out!
hello@weareratio.com
Questions:
jsenior@weareratio.com
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