Wish your conversion rates were higher? Can’t figure out how to efficiently and effectively serve all the visitors on your site? Embarrassed by the quality of your product discovery experience? The bar is high and the influx of online shopping over recent months has reminded us that the opportunities are real. We’re all deep in holiday prep, but let’s take a few minutes to think about January 2021 and beyond. How can we position ourselves for success with our customers and against our competition? Grab your lunch and let’s dive into three strategies that need to be part of your 2021 roadmap. You don’t need an army to get there. But you do need to take action and capitalize on the shoppers abandoning the product discovery journey on your site. In this session, attendees will find out how to: -Take control of merchandising at scale; -Implement hands-free search relevancy; and -Address personalization challenges.

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Accelerate Path to
Purchase with
Product Discovery
Garrett Schwegler
Program Manager, Digital Commerce, Lucidworks
Garrett.Schwegler@lucidworks.com

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Functional

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TA KE CO NTRO L O F
ME RCHA NDIS ING
• Disjointed browsing
experiences
• Leading with wrong products
• Impeding the product discovery
journey

9. 9
TA KE CO NTRO L O F
ME RCHA NDIS ING
• Disjointed browsing
experiences
• Leading with wrong products
• Impeding the product discovery
journey

10. 10
TA KE CO NTRO L O F
ME RCHA NDIS ING
• Disjointed browsing
experiences
• Leading with wrong products
• Impeding the product discovery
journey

11. 1111
DO N’ T MA KE YO UR
S HO PPE RS GUES S HOW TO
F IND PRO DUC TS
• 31% of all product
discovery ends in vein
• Hiding products conveys
you don’t sell it
• Avoid contributing to traffic
attrition with poor search

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DO N’ T MA KE YO UR
S HO PPE RS GUES S HOW TO
F IND PRO DUC TS
• 31% of all product
discovery ends in vein
• Hiding products conveys
you don’t sell it
• Avoid contributing to traffic
attrition with poor search

13. 13
STO P WA STING YO UR
TIME IN THE DR E DGES
• More resources is not the
answer
• Impact dwindles
• Hundreds of hours wasted
annually without scalability

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DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Personalization is polarizing
• Don’t impede path to purchase

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Deliver the Winning
Experience

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TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive cart adds

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TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive cart adds

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TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive cart adds

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TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive cart adds

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TA KE CO NTRO L O F
ME RCHA NDIS ING AT S CA LE
• Curate engaging experiences
• Accelerate product discovery
• Drive cart adds

21. 21
STO P WA STING YO UR
TIME IN THE DR E DGES
• More resources is not the
answer
• Impact dwindles
• Hundreds of hours wasted
annually without scalability

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HA NDS F R E E S EA RCH
R E LE VA NCY
• Leverage Machine Learning to
analyze and improve
• Review and approve with
broader solutions
• Drive strategic initiatives to
experiment different approaches

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HA NDS F R E E S EA RCH
R E LE VA NCY
• Leverage Machine Learning to
analyze and improve
• Review and approve with
broader solutions
• Drive strategic initiatives to
experiment different approaches

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DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Personalization is polarizing
• Don’t impede path to purchase

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DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Top strategy to accelerate path
to purchase
• Impact from recommendations
to recall, relevance, and ranking

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DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Top strategy to accelerate path
to purchase
• Impact from recommendations
to recall, relevance, and ranking

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DO N’ T MIS S THE MA R K
O N PE RS O NA LIZATIO N
• 44% of shoppers are frustrated
by personalization fails
• Top strategy to accelerate path
to purchase
• Impact from recommendations
to recall, relevance, and ranking

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Thank You
G A R R E T T S C H W E G L E R
P R O G R A M M A N A G E R , D I G I TA L C O M M E R C E , L U C I D W O R K S
G A R R E T T. S C H W E G L E R @ L U C I D W O R K S . C O M