SlideShare a Scribd company logo
Big Digital Projects
How to get buy-in and design for
usability
Alex Laney, Operations
Director
Kim Marshall, Digital Media
Manager
The Steering Committee
• Enough people to represent all major
divisions
• Clear roles for members
• Limited number of meetings
• Limited scope of authority
Setting shared goals
• Usability
• Impact
• Identity
Setting shared goals
• Usability: Centralized, easy-to-access
information
• Impact: Better demonstration of the depth
and breadth of our work
• Identity: Unified, consistent branding
The big brainstorm
• We realized most of our work fit into either
“home” or “community”
• We removed the audience-specific labels
after looking at metrics
Senior leadership
• Our officers, Public Relations SVP and
Development SVP wanted to better explain
our work
• We added some background tabs relevant
across lines of business & our mission
statement
Sub-pages
• Outside of the steering committee, we met
with teams responsible for key sections
and showed them mock-ups.
• This allowed them to weigh in well in
advance of the final product
Homeownership
Successful sustainable homeownership begins with giving potential homebuyers
the tools, and education to make good choices about their homeownership
decision, financing products and maintaining their homes.
NeighborWorks helps our member organizations provide the highest quality of
service to potential homebuyers everywhere. We also train and certify housing
professionals from outside our network. In fact, we manage the National Industry
Standards for Homeownership Education and Counseling. We are also serious
about technology and we use software like CounselorMax to help housing
professionals serve their clients better.
Learn about homeownership
the NeighborWorks way
Homeowner
resources
Housing
counselor
resources
Training Research
Final results
• External: Improved usability, impact,
identity
• Internal: Buy-in, relatively timely launch,
minimal revisions afterward
Impact Map
Usability
• External audience • Internal audience
WebCon DC 2017
WebCon DC 2017
WebCon DC 2017
WebCon DC 2017
WebCon DC 2017
WebCon DC 2017
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WebCon DC 2017

  • 1. Big Digital Projects How to get buy-in and design for usability
  • 2. Alex Laney, Operations Director Kim Marshall, Digital Media Manager
  • 3.
  • 4.
  • 5.
  • 6. The Steering Committee • Enough people to represent all major divisions • Clear roles for members • Limited number of meetings • Limited scope of authority
  • 7. Setting shared goals • Usability • Impact • Identity
  • 8. Setting shared goals • Usability: Centralized, easy-to-access information • Impact: Better demonstration of the depth and breadth of our work • Identity: Unified, consistent branding
  • 9. The big brainstorm • We realized most of our work fit into either “home” or “community” • We removed the audience-specific labels after looking at metrics
  • 10.
  • 11. Senior leadership • Our officers, Public Relations SVP and Development SVP wanted to better explain our work • We added some background tabs relevant across lines of business & our mission statement
  • 12.
  • 13. Sub-pages • Outside of the steering committee, we met with teams responsible for key sections and showed them mock-ups. • This allowed them to weigh in well in advance of the final product
  • 14. Homeownership Successful sustainable homeownership begins with giving potential homebuyers the tools, and education to make good choices about their homeownership decision, financing products and maintaining their homes. NeighborWorks helps our member organizations provide the highest quality of service to potential homebuyers everywhere. We also train and certify housing professionals from outside our network. In fact, we manage the National Industry Standards for Homeownership Education and Counseling. We are also serious about technology and we use software like CounselorMax to help housing professionals serve their clients better. Learn about homeownership the NeighborWorks way Homeowner resources Housing counselor resources Training Research
  • 15. Final results • External: Improved usability, impact, identity • Internal: Buy-in, relatively timely launch, minimal revisions afterward
  • 17. Usability • External audience • Internal audience

Editor's Notes

  1. https://web.archive.org/web/20150713110909/http://www.neighborworks.org/Our-Impact/Impact-Map
  2. External audience: mobile responsive, fewer clicks, improved navigation Internal audience: key data points, navigation, stories for the Hill
  3. http://neighborworks.org/Our-Impact/NeighborWorks-Impact