MOBA - A tool you need to fix your neighborhoodDejan Restak
The document describes a proposed system for citizens to report issues in their neighborhoods, have those issues prioritized by local government, and work together to promote problems and find solutions. It involves a mobile and web application that allows citizens to locate their neighborhood, report new problems or support existing ones, invite others to help, and interact with all stakeholders. The system aims to crowd-source issue reporting and prioritization, and use gamification to motivate citizens to promote problems. It also provides interfaces for mayors to oversee constituent issues and priorities, and for directors to analyze costs and benefits and interact with stakeholders.
The UX + Design Process for Salesforce.com CommunitiesRightpoint
From our user experience manager's perspective, learn what goes into designing the look and feel and the user experiences process when creating a Salesforce.com Community.
The document discusses Salesforce Communities, which combine business processes and social networking to allow organizations to create branded online communities for constituents, customers, and partners that are accessed through a single login; it provides examples of how communities can be used and best practices for deploying, managing, and engaging members of a community to ensure success.
Keys to successful community collaboration (1)KristynDavis
Collaborating with your community is more important now than it ever has been before. Get together with your employees and customers virtually to find innovative ways to work and solve issues.
The document provides dos and don'ts for web design. It recommends treating every page like the front door since only 25% of visitors enter through the home page. It also suggests giving users what they want by including obvious search fields, links, and next steps. The document stresses focusing on the user rather than the organization by providing information about mission, goals, objectives, work, and how donations are used. It concludes by advising to choose an experienced design firm rather than designing the site yourself.
Connexity: Reinventing the Networking Experience UpdatedPCMAHQ
Session: Connexity: Reinventing the Networking Experience Updated
Presented by: Sarah Michel CSP, VP of Professional Connexity, Velvet Chainsaw Consulting
Date and time: Tuesday, June 25, 10:00am
pcma.org/educon
This document provides tips for CDC nonprofits on marketing at the neighborhood level. It discusses that CDCs are community-based nonprofits that focus on housing, jobs, and services. The document outlines CDC activities, challenges, and strategies for effective communications planning including defining goals and target audiences, using signature events and collaborative partnerships, and selecting appropriate marketing tools.
The Greenwich Social Enterprise Partnership (GSEP) supports people running social businesses.
The Partnership wants to ensure that local social enterprises get the right support. But the partners involved are multi-agency, with different viewpoints. We were asked to help clarify their offer.
MOBA - A tool you need to fix your neighborhoodDejan Restak
The document describes a proposed system for citizens to report issues in their neighborhoods, have those issues prioritized by local government, and work together to promote problems and find solutions. It involves a mobile and web application that allows citizens to locate their neighborhood, report new problems or support existing ones, invite others to help, and interact with all stakeholders. The system aims to crowd-source issue reporting and prioritization, and use gamification to motivate citizens to promote problems. It also provides interfaces for mayors to oversee constituent issues and priorities, and for directors to analyze costs and benefits and interact with stakeholders.
The UX + Design Process for Salesforce.com CommunitiesRightpoint
From our user experience manager's perspective, learn what goes into designing the look and feel and the user experiences process when creating a Salesforce.com Community.
The document discusses Salesforce Communities, which combine business processes and social networking to allow organizations to create branded online communities for constituents, customers, and partners that are accessed through a single login; it provides examples of how communities can be used and best practices for deploying, managing, and engaging members of a community to ensure success.
Keys to successful community collaboration (1)KristynDavis
Collaborating with your community is more important now than it ever has been before. Get together with your employees and customers virtually to find innovative ways to work and solve issues.
The document provides dos and don'ts for web design. It recommends treating every page like the front door since only 25% of visitors enter through the home page. It also suggests giving users what they want by including obvious search fields, links, and next steps. The document stresses focusing on the user rather than the organization by providing information about mission, goals, objectives, work, and how donations are used. It concludes by advising to choose an experienced design firm rather than designing the site yourself.
Connexity: Reinventing the Networking Experience UpdatedPCMAHQ
Session: Connexity: Reinventing the Networking Experience Updated
Presented by: Sarah Michel CSP, VP of Professional Connexity, Velvet Chainsaw Consulting
Date and time: Tuesday, June 25, 10:00am
pcma.org/educon
This document provides tips for CDC nonprofits on marketing at the neighborhood level. It discusses that CDCs are community-based nonprofits that focus on housing, jobs, and services. The document outlines CDC activities, challenges, and strategies for effective communications planning including defining goals and target audiences, using signature events and collaborative partnerships, and selecting appropriate marketing tools.
The Greenwich Social Enterprise Partnership (GSEP) supports people running social businesses.
The Partnership wants to ensure that local social enterprises get the right support. But the partners involved are multi-agency, with different viewpoints. We were asked to help clarify their offer.
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...HighRoad Solution
Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are currently doing event marketing, but is it as effective as it could be? Join this session as we discuss different ways to target, incent & create buzz about your event through Marketing Automation. We'll show you how to get a much better response & allow you to send smarter & more sophisticated emails.
With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term!
Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.
Prepping for 2022: Chapter Virtual Idea SwapBillhighway
With 2021 winding down, what’s ahead for chapters? COVID will still be “a thing” and, for some, budgets will still be in flux. We can expect there will be challenges and new opportunities galore. So we put our collective heads together to think positively and proactively about 2022. We offered some tips based on 2021 and collaborated on how to prepare for next year. Participants shared lessons learned, ideas tried and solutions found.
Using your Intranet to Engage Employees to Volunteerdrgolden
Presentation given at National Conference of Volunteering and Service, June 18, 2012. We discussed how to use an intranet to motivate employees to volunteer in their communities.
The document discusses donor management options for the Interfaith Association of Central Ohio (IACO). IACO's donor base has grown significantly in recent years and is now more numerous, younger, and uses social media. This requires improved donor tracking. The document analyzes donor management software like Giftworks, NationBuilder, DonorPerfect, and Salesforce. These programs vary in features, ease of use, data security, and price. The document recommends Salesforce as it is robust, integrates well with email and social media, and has a large user base for support. A part-time staff member currently manages donors, but software could reduce workload and allow better data collection and communication.
Adding Snap, Crackle & Pop to Chapter EventsBillhighway
One of the big mysteries these days is why chapter members aren't attending events. While it's easy to blame it on members being busy, this is usually not the reason members don’t attend events. If your chapters are having difficulty with event attendance, it might be time to put some extra effort into the event planning and programming. Join us on this webinar, where we explore what your chapters can do to boost their event attendance.
In this webinar, we cover how to…
• Tap into the desire members have (across generations) to attend live events.
• Curate the right programming for your chapters' audience that meets their need for continual learning.
• Create an event experience that leaves attendees amazed and ready to attend your next event.
Assimilating an Acquired Institution into Your Bank2Consumer ImplementationBaker Hill
CapStar Bank acquired Athens Federal Community Bank and needed to assimilate their lending processes and systems within 4 months as Athens' legacy system was sunsetting. CapStar implemented Baker Hill's Bank2Consumer platform for consumer origination. They engaged the Athens team in planning, chose product "ambassadors" to advocate, and went live two weeks ahead of schedule. An expected listening tour afterward heard universal praise for the new platform and support instead of concerns, showing the successful integration of the two banks' processes and systems.
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation7Summits
Gamification 201: Winning with Gamification, a Guide to Success
The top companies in the world understand the potential of game mechanics to drive measurable business value and user behavior, but are still learning how to properly implement them.
- Why are so many companies looking to gamification and digital motivation systems?
- Please join a panel discussion featuring SolarWinds and - - Hitachi Data Systems to gain valuable insight into their successful implementation of gamification within their online communities. The panel will be hosted by 7Summits, Bunchball, and Jive Software.
In this presentation you will learn:
- Core elements needed to achieve the desired business and program objectives
- How to plan missions, rewards and recognition to guide user behavior
- Design principles to consider during implementation
Real world examples and results from Solar Winds and Hitachi Data System
- How to factor gamification into your activation and adoption plans
EVOLUTION OF COMPANY CULTURE: THE SMALLEST CHANGES CAN MAKE THE BIGGEST DIFFE...techservealliance
The document summarizes the evolution of company culture at Morton, an IT staffing firm. In 2017, Morton's leadership realized changes were needed to support future growth. This included expanding teams, defining culture, and refreshing their brand. Changes like loosening dress code, improving communication, and focusing on employee and client engagement strengthened culture. Emphasizing their community impact and embracing technology also helped Morton connect internally and externally, resulting in a stronger culture where new hires notably enjoyed the workplace environment. Making strategic but minimal adjustments allowed Morton to better achieve their goals while maintaining their core values.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
This document discusses enabling self-service business intelligence through social and collaborative approaches. It describes how social BI can help business users work together to gain insights more quickly. Key elements include empowering users through rich data visualization, self-service analytics, social features like comments and tags, and collaborative workspaces. The document also provides examples of how social BI can help different user groups and business functions like sales, operations, and project teams.
IIBA 2020 November - The Project Lab Masterclass: Shapeshifter BA in a Digita...AustraliaChapterIIBA
Ben Cashman from The Project Lab to discuss the skills & approaches needed as a new age business analyst in our changing digital world
About this Event
Overview:
You've heard a lot over the years of organisations moving from 'waterfall' ways of working to 'agile', with value expected to be delivered faster, through iterations of work rather than one fell swoop.
While the seasoned among us understand there is a place for both delivery methods, what does it really mean for a digital product world? A world that has proven recently that we can work effectively from home, and that many of the services we use as consumers can (and likely will) pivot to a digital product world. And more importantly how will this impact you, the business analyst expected to adapt and shapeshift your skills and approach in this fast changing world?
Presentation Value/Learning Points:
The Business Analysis Role - Do you have the skills to adapt?
How do I know which delivery approach works best for my organisation or project or client?
Business Analysis Ways of working
Business Analysis and Product Owners
Presenter– Ben Cashman
Managing Director, The Project Lab
With almost two decades of delivery and Information Technology industry experience, Ben has managed a varied project portfolio, spread across the Energy and Utility (E&U), government, healthcare, and private sectors.
Ben has managed projects with upwards of 100 team members and over $10m in value over the years, and while he still leads a number of significantly complex projects (and still consults on projects for key customers), he is now the co-founder and Managing Director of The Project Lab. The Project Lab specialises in providing organisations with advisory and management consulting, helping them link their strategic goals right through to actionable projects and work on the ground.
Ben has seen big changes in the way successful work is done over the years and is investing his energy in challenging the current mindset of the professional services industry. Ben is driven to develop a framework in which the very best Project Managers, Business Analysts and Industry Specialists can collectively deliver more successful projects to organisations around the country, every single day.
Tom Diederich portfolio presentation (updated Nov. 18, 2016)Tom Diederich
I created this presentation to highlight some of the milestones in my career as an online community builder over the past 15 years. I hope it can also help other community managers and executives tasked with building and/or growing an online community.
This talk includes
* Tips for building and growing a new community from scratch
* Tips for resurrecting a floundering community
* How to connect Support to your community via Slack and other social tools
* The perks of a social listening program
* How to turn social rants into customer service tickets
* The importance of gamification
* And much more!
My name is Tom Diederich and this presentation is a timeline of sorts highlighting my experiences in the field of online community management, which started in 2005 when I joined an internal team at Intuit that created one of the world’s first online customer communities – a forums-based question-and-answer space for TurboTax customers.
The following year, I took everything I learned in that project and joined Symantec -- then the third-largest software company in the world -- where I assembled a nimble team of three and together we designed, launched and managed the organization’s first social media presence and online community in 2006. Yes, I am proud to say that I was Symantec's first community manager and first social media strategist.
I’ve been building and managing large corporate communities ever since. I hope this deck helps you in your work with online communities. Please feel free to contact if you'd like to ask any questions, etc.
How to Measure & Build Social InfluenceDerek Laney
Are we in the reputation economy?
How do we measure online reputation and what can we actually use it for?
How does this translate in private enterprise social networks (like Chatter).
How can I build influence myself?
Bettina Kahlau manages IBM's Global Business Services community in Germany. She started a special interest community on XING for former IBM consultants to facilitate networking, knowledge sharing, and drive business opportunities. The community focuses on consultancy topics and has enhanced content quality. Special events see better participation than general topics. The weekly newsletter and bigger membership will help support business goals like revenue growth and re-hiring.
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...HighRoad Solution
Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are currently doing event marketing, but is it as effective as it could be? Join this session as we discuss different ways to target, incent & create buzz about your event through Marketing Automation. We'll show you how to get a much better response & allow you to send smarter & more sophisticated emails.
With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term!
Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.
Prepping for 2022: Chapter Virtual Idea SwapBillhighway
With 2021 winding down, what’s ahead for chapters? COVID will still be “a thing” and, for some, budgets will still be in flux. We can expect there will be challenges and new opportunities galore. So we put our collective heads together to think positively and proactively about 2022. We offered some tips based on 2021 and collaborated on how to prepare for next year. Participants shared lessons learned, ideas tried and solutions found.
Using your Intranet to Engage Employees to Volunteerdrgolden
Presentation given at National Conference of Volunteering and Service, June 18, 2012. We discussed how to use an intranet to motivate employees to volunteer in their communities.
The document discusses donor management options for the Interfaith Association of Central Ohio (IACO). IACO's donor base has grown significantly in recent years and is now more numerous, younger, and uses social media. This requires improved donor tracking. The document analyzes donor management software like Giftworks, NationBuilder, DonorPerfect, and Salesforce. These programs vary in features, ease of use, data security, and price. The document recommends Salesforce as it is robust, integrates well with email and social media, and has a large user base for support. A part-time staff member currently manages donors, but software could reduce workload and allow better data collection and communication.
Adding Snap, Crackle & Pop to Chapter EventsBillhighway
One of the big mysteries these days is why chapter members aren't attending events. While it's easy to blame it on members being busy, this is usually not the reason members don’t attend events. If your chapters are having difficulty with event attendance, it might be time to put some extra effort into the event planning and programming. Join us on this webinar, where we explore what your chapters can do to boost their event attendance.
In this webinar, we cover how to…
• Tap into the desire members have (across generations) to attend live events.
• Curate the right programming for your chapters' audience that meets their need for continual learning.
• Create an event experience that leaves attendees amazed and ready to attend your next event.
Assimilating an Acquired Institution into Your Bank2Consumer ImplementationBaker Hill
CapStar Bank acquired Athens Federal Community Bank and needed to assimilate their lending processes and systems within 4 months as Athens' legacy system was sunsetting. CapStar implemented Baker Hill's Bank2Consumer platform for consumer origination. They engaged the Athens team in planning, chose product "ambassadors" to advocate, and went live two weeks ahead of schedule. An expected listening tour afterward heard universal praise for the new platform and support instead of concerns, showing the successful integration of the two banks' processes and systems.
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation7Summits
Gamification 201: Winning with Gamification, a Guide to Success
The top companies in the world understand the potential of game mechanics to drive measurable business value and user behavior, but are still learning how to properly implement them.
- Why are so many companies looking to gamification and digital motivation systems?
- Please join a panel discussion featuring SolarWinds and - - Hitachi Data Systems to gain valuable insight into their successful implementation of gamification within their online communities. The panel will be hosted by 7Summits, Bunchball, and Jive Software.
In this presentation you will learn:
- Core elements needed to achieve the desired business and program objectives
- How to plan missions, rewards and recognition to guide user behavior
- Design principles to consider during implementation
Real world examples and results from Solar Winds and Hitachi Data System
- How to factor gamification into your activation and adoption plans
EVOLUTION OF COMPANY CULTURE: THE SMALLEST CHANGES CAN MAKE THE BIGGEST DIFFE...techservealliance
The document summarizes the evolution of company culture at Morton, an IT staffing firm. In 2017, Morton's leadership realized changes were needed to support future growth. This included expanding teams, defining culture, and refreshing their brand. Changes like loosening dress code, improving communication, and focusing on employee and client engagement strengthened culture. Emphasizing their community impact and embracing technology also helped Morton connect internally and externally, resulting in a stronger culture where new hires notably enjoyed the workplace environment. Making strategic but minimal adjustments allowed Morton to better achieve their goals while maintaining their core values.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
This document discusses enabling self-service business intelligence through social and collaborative approaches. It describes how social BI can help business users work together to gain insights more quickly. Key elements include empowering users through rich data visualization, self-service analytics, social features like comments and tags, and collaborative workspaces. The document also provides examples of how social BI can help different user groups and business functions like sales, operations, and project teams.
IIBA 2020 November - The Project Lab Masterclass: Shapeshifter BA in a Digita...AustraliaChapterIIBA
Ben Cashman from The Project Lab to discuss the skills & approaches needed as a new age business analyst in our changing digital world
About this Event
Overview:
You've heard a lot over the years of organisations moving from 'waterfall' ways of working to 'agile', with value expected to be delivered faster, through iterations of work rather than one fell swoop.
While the seasoned among us understand there is a place for both delivery methods, what does it really mean for a digital product world? A world that has proven recently that we can work effectively from home, and that many of the services we use as consumers can (and likely will) pivot to a digital product world. And more importantly how will this impact you, the business analyst expected to adapt and shapeshift your skills and approach in this fast changing world?
Presentation Value/Learning Points:
The Business Analysis Role - Do you have the skills to adapt?
How do I know which delivery approach works best for my organisation or project or client?
Business Analysis Ways of working
Business Analysis and Product Owners
Presenter– Ben Cashman
Managing Director, The Project Lab
With almost two decades of delivery and Information Technology industry experience, Ben has managed a varied project portfolio, spread across the Energy and Utility (E&U), government, healthcare, and private sectors.
Ben has managed projects with upwards of 100 team members and over $10m in value over the years, and while he still leads a number of significantly complex projects (and still consults on projects for key customers), he is now the co-founder and Managing Director of The Project Lab. The Project Lab specialises in providing organisations with advisory and management consulting, helping them link their strategic goals right through to actionable projects and work on the ground.
Ben has seen big changes in the way successful work is done over the years and is investing his energy in challenging the current mindset of the professional services industry. Ben is driven to develop a framework in which the very best Project Managers, Business Analysts and Industry Specialists can collectively deliver more successful projects to organisations around the country, every single day.
Tom Diederich portfolio presentation (updated Nov. 18, 2016)Tom Diederich
I created this presentation to highlight some of the milestones in my career as an online community builder over the past 15 years. I hope it can also help other community managers and executives tasked with building and/or growing an online community.
This talk includes
* Tips for building and growing a new community from scratch
* Tips for resurrecting a floundering community
* How to connect Support to your community via Slack and other social tools
* The perks of a social listening program
* How to turn social rants into customer service tickets
* The importance of gamification
* And much more!
My name is Tom Diederich and this presentation is a timeline of sorts highlighting my experiences in the field of online community management, which started in 2005 when I joined an internal team at Intuit that created one of the world’s first online customer communities – a forums-based question-and-answer space for TurboTax customers.
The following year, I took everything I learned in that project and joined Symantec -- then the third-largest software company in the world -- where I assembled a nimble team of three and together we designed, launched and managed the organization’s first social media presence and online community in 2006. Yes, I am proud to say that I was Symantec's first community manager and first social media strategist.
I’ve been building and managing large corporate communities ever since. I hope this deck helps you in your work with online communities. Please feel free to contact if you'd like to ask any questions, etc.
How to Measure & Build Social InfluenceDerek Laney
Are we in the reputation economy?
How do we measure online reputation and what can we actually use it for?
How does this translate in private enterprise social networks (like Chatter).
How can I build influence myself?
Bettina Kahlau manages IBM's Global Business Services community in Germany. She started a special interest community on XING for former IBM consultants to facilitate networking, knowledge sharing, and drive business opportunities. The community focuses on consultancy topics and has enhanced content quality. Special events see better participation than general topics. The weekly newsletter and bigger membership will help support business goals like revenue growth and re-hiring.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
Presented at the 2009 Society for New Communications Research (SNCR) Forum. This presentation showcases best practices and lessons learned about building online community for enterprise. Process, business goals and metrics for brand communities to thrive.
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
The document outlines plans to implement a social enterprise platform at Infusionsoft to improve collaboration, communication, and knowledge sharing among a growing employee base. It discusses research on best practices, identifying target user benefits, demoing potential solutions, and next steps of selecting a platform, launching an initial phase, and driving adoption. The goal is to preserve culture and connectivity as the company scales by tapping into employees' cognitive surpluses through a social workplace.
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
Using Social Business to Drive Innovation at Standard LifeIBM Sverige
Throughout 2010 and early 2011, Standard Life has been rolling out a program to put in place a scalable digital enabling technology foundation based on IBM WebSphere Portal. The solution offers both business services for independent financial advisors and retail services for customers. The investment made by Standard Life came while delivering a new visual identity for the organization. Join this session to understand the business drivers, audience demographics, and how this organization successfully combined their digital strategy with the business case for WebSphere Portal as enabling technology, resulting in multiple business propositions to be developed in parallel. Learn how the enhanced digital platform integrates key data sources, web analytics, collaboration, and social channels leading to improved employee productivity, advisor, and customer service levels.
Simon Quinton, Director of Delivery, Ascendant Europe
The Vocus social media team manages communities of over 285,000 members across multiple networks. Their goals include brand awareness, community building, customer service, and lead generation. They provide 24/7 customer support through social media with an average response time of 15 minutes. Through sharing content, helping others, and building connections, the team aims to create deeper relationships and reward advocates of the Vocus brand.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
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6. The Steering Committee
• Enough people to represent all major
divisions
• Clear roles for members
• Limited number of meetings
• Limited scope of authority
8. Setting shared goals
• Usability: Centralized, easy-to-access
information
• Impact: Better demonstration of the depth
and breadth of our work
• Identity: Unified, consistent branding
9. The big brainstorm
• We realized most of our work fit into either
“home” or “community”
• We removed the audience-specific labels
after looking at metrics
10.
11. Senior leadership
• Our officers, Public Relations SVP and
Development SVP wanted to better explain
our work
• We added some background tabs relevant
across lines of business & our mission
statement
12.
13. Sub-pages
• Outside of the steering committee, we met
with teams responsible for key sections
and showed them mock-ups.
• This allowed them to weigh in well in
advance of the final product
14. Homeownership
Successful sustainable homeownership begins with giving potential homebuyers
the tools, and education to make good choices about their homeownership
decision, financing products and maintaining their homes.
NeighborWorks helps our member organizations provide the highest quality of
service to potential homebuyers everywhere. We also train and certify housing
professionals from outside our network. In fact, we manage the National Industry
Standards for Homeownership Education and Counseling. We are also serious
about technology and we use software like CounselorMax to help housing
professionals serve their clients better.
Learn about homeownership
the NeighborWorks way
Homeowner
resources
Housing
counselor
resources
Training Research