Singapore Salesforce User Group
Thursday, October 11th, 2012


Welcome! We’re glad you could make it, please register, pickup your name badge
and fell free to mingle and enjoy refreshments provided by Salesforce before we
begin.
Welcome
Gary Luton, VP Customers for Life
Kevin Wee, Principal Customer Success Manager
Joshua Hoskins, Organizer
Introductions
• First Name
• # of years using Salesforce
• Favorite Feature
• Most Recent Challenge with Salesforce
Joshua Hoskins (@jhoskins)
    Community Advocate for SUCCESS!

     Active in Salesforce Ecosystem since 2006
        Blog CRMified.com
     Process Engineering
     Implementation/Solution Delivery
     Data & Integrations Architect
        Cast Iron, Jitterbit, Dataloader
     User Group Leader since 2009 (Orlando, Florida)
        Produced “Dreamforce To You!” 3 Years in a Row!
     Contributed Salesforce Expertise to several Non-Profits Organizations




4
I’m here, now what? -- Agenda

 • User Group Overview
 • Salesforce.com Community Tour
 • SWAG Winners
 • #DF12 Highlights by Salesforce.com
 • Housekeeping
 • What’s Next?
Salesforce.com User Groups
 Vision
 Build an enthusiastic local community group that enables
 members to be more successful with Salesforce.com.


 Objectives
    Success – provide a forum for members to exchange ideas, best
     practices, and lessons learned using Salesforce.com
    Flexibility – develop a meeting structure that allows for flexibility,
     changing member needs, and maturity level
    Quality - ensure that the content being delivered reflects the needs
     of a majority of the members based on registration feedback



            For the Community, by the Community!
The Big Picture


                          • 120+ User Groups
                          • >32K Active Members
                          • 300+ Meetings
                          • For Community, by
                    WE.     Community
                           • Users, Administrators,
                             Developers, Non-Profits,
                             Dreamers
                          • Cost = ZERO! (#Like)

        #askforce
Why? – 3 years leaves something to be desired…
Salesforce User Groups: Get Creative!

•   Dreamforce to YOU – Florida (df2ufl.org)
    •   Annual State-Wide User Group Meeting
    •   Full day of content, community
    •   Surveys build the sessions
    •   Orlando, Tampa, Jacksonville, Miami
•   Guest #RockStar Community speakers
•   Winning Moments: Tickets to #DF12!
•   For YOU, by YOU = YOUR vision.
We hear you!

Most Wanted Topics
   1.   User Adoption
   2.   Sales Cloud
   3.   Service Cloud
   4.   Reporting & Dashboards
We hear you!

•   75% New Members
•   Diverse Job Levels
•   Diverse Company Sizes
•   Large IT Population
Salesforce User Groups: What’s in it for YOU?

Great way to:
 • Connect with other users
 • Grow your Salesforce.com skills
 • Stay „In The Know‟
 • Meet your next employee
 • Land your next gig
 • Ask about the feature or tactic you‟re dying to use
 • Explore solutions and services within the eco system.
Getting to Know the Community
 aka #GTKTC
It All Starts With Success.

      success.salesforce.com
It All Starts With Success

• Learning Center            • Answers
   • New Release &             • Rockstars available!
     Feature Training          • Don‟t have to go it
   • Best Practices              alone
   • Tip Sheets                • Thousands of
                                 answers!
It All Starts With Success

• Ideas                      • Salesforce Blogs
   • You Ask for It, You        • Company
     (May) Get It!              • Product
   • Monitored By               • Strategy
     Salesforce [#T3C]          • Community
   • Your Votes Count           • Developer
   • See “Coming Soon” &        • Mobile!
     Delivered Ideas
What About Facebook? And Twitter?

• Facebook [facebook.com/salesforce]
    • Features, Tips by Cloud / Product
    • News, Events, Feedback


• Twitter [twitter.com/salesforce]
      • http://bit.ly/GTKTC_SFfamily
      • Community Hashtags:
               • #askforce
               • #df12
               • #GTKTC
About #askforce

 Over 1,100 Posts in 30 days world-wide
Community Matters
Demand for Skilled Volunteering = UNMET
NO
Nee
 d                                  79% of nonprofits
                                       have an unmet
      Need skilled volunteers
      (but don’t have enough              demand for
               help)
                                    skilled volunteers
                        ENOUGH
                         skilled
                       volunteers
Salesforce User Groups CAN Give Back!

Goal
Gather Prospect & Experienced, Developers,
Administrators and/or Creative, Open Minded                  Community Participants
Individuals willing to assist in accelerating the adoption   • New Developers
of local organizations facing challenges getting the most    • Business Academy Students
out of Salesforce technology and tools extended to them      • Experienced Users
by the Salesforce Foundation.                                • Non Profit Organizations

Purpose
The initial steps to on-boarding new processes to
Salesforce.com can be daunting to anyone who has very
                                                                Idea In Incubation….
little experience with SFDC or process in general. So how
do we leverage the local Singapore community to enable       Who’s Interested
less experienced individuals and organizations to be
successful in a short amount of time. Simple - Agile                ?
Planning, Thought Partnership and Agile Execution.
With “Community”…

Connect. Collaborate. Grow.
Bring Good Karma.
          http://bit.ly/GTKTC_UG
         usergroups.salesforce.com
SWAG Giveaway = #Like!
Dreamforce ‘12 Highlights
Kevin Wee, Principal Customer Success Manger
Micah Joel, Principal Sales Engineer
Dreamforce „12 – Simply Amazing!
             Over 92,000 registrations – 100% YOY growth
                             14 keynotes
                       800+ breakout sessions
                      The Red Hot Chili Peppers
                          Dreamforce Plaza




  'In 1975 famed rock producer, John Hammond, watched an act in a small NYC night club and
  professed. "I've seen the future of Rock-n-Roll, and its name is Bruce Springsteen." Last
  week, I went to Dreamforce, for my first time, and profess, "I have seen the present and the
  future of business excellence, and its name is Salesforce".

                                                           --- Dale Tompkins, President Code3
Three days packed with powerful keynotes!




 Marc Benioff and special      9 product keynotes,              Fireside chat featuring
 guests – Business is Social   featuring speakers from          Virgin founder Sir
                               Nissan, Wells Fargo,             Richard Branson
                               Unilever, GE, and more!




Leadership keynote with        2 health keynotes               The Power to Breakthrough
General Colin Powell &         featuring Dr. Larry Brilliant   keynote with Tony Robbins
GE CEO Jeff Immelt             and Dr. Dean Ornish
Business is Social

                     Your Customer
Have You Transformed the Way You Sell?




         Sell:
                                Your Customer
         Access Everything
         on Mobile Devices

         Collaborate on Deals

         Create Social
         Customer Profiles

         Grow Sales
Have You Transformed the Way You Service?




                                Your Customer




            Service:
            Connect to Customers on Twitter, Facebook - Every Channel
            Respond Immediately to Customers
            Connect Service Experiences Across Channels
            Delight Your Customers
Have You Transformed the Way You Market?




                     Your Customer




                         Market:
                         Listen and Engage Customers on Social Media

                         Publish and Advertise with Social Campaigns

                         Grow Campaign ROI
Have You Transformed the Way You Collaborate?

                                                  Collaborate:
                                       Collaborate With Customers,
                                            Partners, & Employees
                                       Create Branded Communities
                                        Share Posts, Files, & Feeds
                                        Less Email, Fewer Meetings

                     Your Customer
Have You Transformed the Way You Work?




                    Your Customer

                                                    Work:
                                            Align with Social
                                                  Objectives

                                         Motivate with Social
                                                    Rewards

                                          Improve Employee
                                               Performance
Have You Transformed the Way You Innovate?




                     Your Customer                Innovate:
                                                 Build Social &
                                                  Mobile Apps

                                                    Make Your
                                                Products Social

                                             Engage Customers
                                                  in New Ways
Success Across Every Major Metric


                                               Your Customer
                           +32%                                                 +29%
                        Sales Productivity                                      Innovation

  +34%                                                                                       +34%
   Customer                                                                                   Employee
  Satisfaction                                                                               Satisfaction




                              +37%                               +31%
                              Campaign                            Employee
                             Effectiveness                       Productivity



  Source: 2012 Third-party survey of 5,500 salesforce.com customers
Virgin America Makes Travel More Social


                        Best Domestic Airline for 5 Consecutive
                                  . animate.

                        Years in Travel and Leisure
                        $1 Billion Airline Launched in 2007
                        2,500+ Employees
Virgin America is Social
                                             Social
                                           Guest Profile

                Employee                                               Social
                Recognition                                            Media
                                                                                    Social & Mobile
  Collaboration                                                                           IFE Apps




 Activate 2.0                                                                           Marketing &
                                                                                            Loyalty
            Social                                                        Social Call
            Teammates                                                         Center

                              Corporate       Reservations    Guest
                              Sales Chat                     Service
Product Announcements
Touch
Chatterbox
Marketing Cloud
Service Cloud
Communities
Work.com
Canvas
Dreamforce content now available at
youtube.com/dreamforce

     Content includes Marc keynote, Product Keynotes, Sir Richard
     Branson, General Colin Powell & Jeff Immelt, Dr. Dean
     Ornish, Dr. Larry Brilliant, and hundreds of breakout sessions
Dreamforce „13




            Website: www.dreamforce.com
Singapore User Group 10/2012

Singapore User Group 10/2012

  • 1.
    Singapore Salesforce UserGroup Thursday, October 11th, 2012 Welcome! We’re glad you could make it, please register, pickup your name badge and fell free to mingle and enjoy refreshments provided by Salesforce before we begin.
  • 2.
    Welcome Gary Luton, VPCustomers for Life Kevin Wee, Principal Customer Success Manager Joshua Hoskins, Organizer
  • 3.
    Introductions • First Name •# of years using Salesforce • Favorite Feature • Most Recent Challenge with Salesforce
  • 4.
    Joshua Hoskins (@jhoskins) Community Advocate for SUCCESS! Active in Salesforce Ecosystem since 2006  Blog CRMified.com Process Engineering Implementation/Solution Delivery Data & Integrations Architect  Cast Iron, Jitterbit, Dataloader User Group Leader since 2009 (Orlando, Florida)  Produced “Dreamforce To You!” 3 Years in a Row! Contributed Salesforce Expertise to several Non-Profits Organizations 4
  • 5.
    I’m here, nowwhat? -- Agenda • User Group Overview • Salesforce.com Community Tour • SWAG Winners • #DF12 Highlights by Salesforce.com • Housekeeping • What’s Next?
  • 6.
    Salesforce.com User Groups Vision Build an enthusiastic local community group that enables members to be more successful with Salesforce.com. Objectives  Success – provide a forum for members to exchange ideas, best practices, and lessons learned using Salesforce.com  Flexibility – develop a meeting structure that allows for flexibility, changing member needs, and maturity level  Quality - ensure that the content being delivered reflects the needs of a majority of the members based on registration feedback For the Community, by the Community!
  • 7.
    The Big Picture • 120+ User Groups • >32K Active Members • 300+ Meetings • For Community, by WE. Community • Users, Administrators, Developers, Non-Profits, Dreamers • Cost = ZERO! (#Like) #askforce
  • 8.
    Why? – 3years leaves something to be desired…
  • 9.
    Salesforce User Groups:Get Creative! • Dreamforce to YOU – Florida (df2ufl.org) • Annual State-Wide User Group Meeting • Full day of content, community • Surveys build the sessions • Orlando, Tampa, Jacksonville, Miami • Guest #RockStar Community speakers • Winning Moments: Tickets to #DF12! • For YOU, by YOU = YOUR vision.
  • 10.
    We hear you! MostWanted Topics 1. User Adoption 2. Sales Cloud 3. Service Cloud 4. Reporting & Dashboards
  • 11.
    We hear you! • 75% New Members • Diverse Job Levels • Diverse Company Sizes • Large IT Population
  • 12.
    Salesforce User Groups:What’s in it for YOU? Great way to: • Connect with other users • Grow your Salesforce.com skills • Stay „In The Know‟ • Meet your next employee • Land your next gig • Ask about the feature or tactic you‟re dying to use • Explore solutions and services within the eco system.
  • 13.
    Getting to Knowthe Community aka #GTKTC
  • 14.
    It All StartsWith Success. success.salesforce.com
  • 15.
    It All StartsWith Success • Learning Center • Answers • New Release & • Rockstars available! Feature Training • Don‟t have to go it • Best Practices alone • Tip Sheets • Thousands of answers!
  • 16.
    It All StartsWith Success • Ideas • Salesforce Blogs • You Ask for It, You • Company (May) Get It! • Product • Monitored By • Strategy Salesforce [#T3C] • Community • Your Votes Count • Developer • See “Coming Soon” & • Mobile! Delivered Ideas
  • 17.
    What About Facebook?And Twitter? • Facebook [facebook.com/salesforce] • Features, Tips by Cloud / Product • News, Events, Feedback • Twitter [twitter.com/salesforce] • http://bit.ly/GTKTC_SFfamily • Community Hashtags: • #askforce • #df12 • #GTKTC
  • 18.
    About #askforce Over1,100 Posts in 30 days world-wide
  • 19.
  • 20.
    Demand for SkilledVolunteering = UNMET NO Nee d 79% of nonprofits have an unmet Need skilled volunteers (but don’t have enough demand for help) skilled volunteers ENOUGH skilled volunteers
  • 21.
    Salesforce User GroupsCAN Give Back! Goal Gather Prospect & Experienced, Developers, Administrators and/or Creative, Open Minded Community Participants Individuals willing to assist in accelerating the adoption • New Developers of local organizations facing challenges getting the most • Business Academy Students out of Salesforce technology and tools extended to them • Experienced Users by the Salesforce Foundation. • Non Profit Organizations Purpose The initial steps to on-boarding new processes to Salesforce.com can be daunting to anyone who has very Idea In Incubation…. little experience with SFDC or process in general. So how do we leverage the local Singapore community to enable Who’s Interested less experienced individuals and organizations to be successful in a short amount of time. Simple - Agile ? Planning, Thought Partnership and Agile Execution.
  • 22.
    With “Community”… Connect. Collaborate.Grow. Bring Good Karma. http://bit.ly/GTKTC_UG usergroups.salesforce.com
  • 24.
  • 25.
    Dreamforce ‘12 Highlights KevinWee, Principal Customer Success Manger Micah Joel, Principal Sales Engineer
  • 26.
    Dreamforce „12 –Simply Amazing! Over 92,000 registrations – 100% YOY growth 14 keynotes 800+ breakout sessions The Red Hot Chili Peppers Dreamforce Plaza 'In 1975 famed rock producer, John Hammond, watched an act in a small NYC night club and professed. "I've seen the future of Rock-n-Roll, and its name is Bruce Springsteen." Last week, I went to Dreamforce, for my first time, and profess, "I have seen the present and the future of business excellence, and its name is Salesforce". --- Dale Tompkins, President Code3
  • 27.
    Three days packedwith powerful keynotes! Marc Benioff and special 9 product keynotes, Fireside chat featuring guests – Business is Social featuring speakers from Virgin founder Sir Nissan, Wells Fargo, Richard Branson Unilever, GE, and more! Leadership keynote with 2 health keynotes The Power to Breakthrough General Colin Powell & featuring Dr. Larry Brilliant keynote with Tony Robbins GE CEO Jeff Immelt and Dr. Dean Ornish
  • 28.
    Business is Social Your Customer
  • 29.
    Have You Transformedthe Way You Sell? Sell: Your Customer Access Everything on Mobile Devices Collaborate on Deals Create Social Customer Profiles Grow Sales
  • 30.
    Have You Transformedthe Way You Service? Your Customer Service: Connect to Customers on Twitter, Facebook - Every Channel Respond Immediately to Customers Connect Service Experiences Across Channels Delight Your Customers
  • 31.
    Have You Transformedthe Way You Market? Your Customer Market: Listen and Engage Customers on Social Media Publish and Advertise with Social Campaigns Grow Campaign ROI
  • 32.
    Have You Transformedthe Way You Collaborate? Collaborate: Collaborate With Customers, Partners, & Employees Create Branded Communities Share Posts, Files, & Feeds Less Email, Fewer Meetings Your Customer
  • 33.
    Have You Transformedthe Way You Work? Your Customer Work: Align with Social Objectives Motivate with Social Rewards Improve Employee Performance
  • 34.
    Have You Transformedthe Way You Innovate? Your Customer Innovate: Build Social & Mobile Apps Make Your Products Social Engage Customers in New Ways
  • 35.
    Success Across EveryMajor Metric Your Customer +32% +29% Sales Productivity Innovation +34% +34% Customer Employee Satisfaction Satisfaction +37% +31% Campaign Employee Effectiveness Productivity Source: 2012 Third-party survey of 5,500 salesforce.com customers
  • 36.
    Virgin America MakesTravel More Social Best Domestic Airline for 5 Consecutive . animate. Years in Travel and Leisure $1 Billion Airline Launched in 2007 2,500+ Employees
  • 38.
    Virgin America isSocial Social Guest Profile Employee Social Recognition Media Social & Mobile Collaboration IFE Apps Activate 2.0 Marketing & Loyalty Social Social Call Teammates Center Corporate Reservations Guest Sales Chat Service
  • 39.
  • 40.
  • 45.
  • 52.
  • 57.
  • 59.
  • 61.
  • 65.
  • 67.
    Dreamforce content nowavailable at youtube.com/dreamforce Content includes Marc keynote, Product Keynotes, Sir Richard Branson, General Colin Powell & Jeff Immelt, Dr. Dean Ornish, Dr. Larry Brilliant, and hundreds of breakout sessions
  • 68.
    Dreamforce „13 Website: www.dreamforce.com

Editor's Notes

  • #8 Why is the Cloud Community #AWESOME?Salesforce usersmeeting like-minded peopleexercising your professional networkhelping to shape your career progressionEmployersRecruit and retain key talentPartnersHighlighting solutions or services to a highly-qualified audienceUG Leaders attending? InvitesRegional GroupsHelping
  • #10 In Florida….we have an annual I know in the mid-west, there is a similar event, but your user group is crafted by you , for you. If you have a great idea, let your leader know if you haven’t joined….Boston has a HUGE users group with hundreds of attendees. OTHER Ugs have just a few people. Remember. I found my best hire ever in a UG meeting with less than 15 people. It was a life changer and gave my team the momentum it needed to succeed.
  • #13 These meetings are a great way to: connect with other users, hone your Salesforce.com chops, meet your next employee, find your next Salesforce.com-related gig, ask that question you have about that feature or tactic you're dying to use....Pretty powerful stuff!
  • #14 Good afternoon and welcome to our session Getting to Know the Community
  • #15 Can’t say enough about how AWESOME this resource is…transparency, content, training, ideas, answers, community, and user groups all. In. one. Place. #AMAZING
  • #19 For the communtiy, by the community
  • #23 To join or find a user group near you, follow the link – thanks for hearing me out!
  • #25 Person with most friends in attendanceTwo Random Winners
  • #26 Recap the Keynote Message and Highlights of the EventSalesforce Touch – YESChatter for Communities and Partner Portal - DEMOChatterbox
  • #39 What an incredible story and a great example of connecting employees, connecting customers, partners and products in incredible new ways.Personally, I love flying Virgin. They do an amazing job to make sure I have an incredible experience. And one of the ways they do that is that they're leveraging Chatter. They're leveraging Chatter to collaborate amongst those employees, to figure out how to create that fun experience that you saw in the video.