The document outlines a web marketing framework that includes various digital marketing channels organized into different sections. These include website foundation, paid positioning, content marketing, social media, email, listings, press releases, mobile, affiliate marketing, and search engine optimization. Each section then provides examples of specific tactics that can be used within that channel. The framework is intended to provide a comprehensive overview of how to approach digital marketing across multiple online channels.

1. The Web Marketing Framework

2. Web Success Agency
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Drew Larison - Lead Marketing Consultant
Avin Kline - CEO

3. The Web Marketing Framework

4. Web Marketing Framework
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)
Website
Foundation

5. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

6. Web Marketing Framework
Content
Marketing
Blog
Content Email
Infographics Video
Guest Posts
eBooks
Podcasts

7. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

8. Web Marketing Framework
Paid Positioning
AdWords Google Shopping RetargetingBanner Ads

9. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

10. Web Marketing Framework
Search Engine
Optimization
Link BuildingOn-Page Optimization

11. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

12. Web Marketing Framework
Affiliate
Marketing
Private DealsAffiliate Networks

13. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

14. Web Marketing Framework
Mobile
Mobile Version of
Website
Mobile Advertising SMSMobile Apps

15. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

16. Web Marketing Framework
Listings
Industry ListingsLocal Listings

17. Local Listings
• Google Plus
• Yelp
• Yahoo!
• ThinkLocal
• Manta
• Zipweb
• etc
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Industry Listings
• Zagat
• UrbanSpoon
• Angie’s List
• etc
Listings Examples

18. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

19. Web Marketing Framework
Press Releases
PR NewswirePRWeb

20. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

21. Web Marketing Framework
Email
Customers & Clients Prospects

22. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

23. Web Marketing Framework
Social Media
Facebook
Foursquare
Google+ LinkedIn
Pinterest
Twitter
YouTube Instagram

24. Web Marketing Framework
Website
Paid Positioning
Content Marketing
Social Media
Email
Listings
Press Releases
Mobile
Affiliate Marketing
Search Engine
Optimization (SEO)

25. KPITracking
• Google Analytics
• UniqueVisitors (Uniques)
• Organic Branded Searched
• Organic Non-Branded Searches
• Blog Entrances
• Traffic via Sources

26. The Web Marketing Framework