Search Engine Optimization

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Search Engine Optimization

  1. 1. Search EngineOptimization(Bikash Dash)
  2. 2. S.E.OS.E.O –Search Engine Optimization:Marketing Websites in Online/InternetWeb site More and More Powerful.Ranked Websites
  3. 3. ObjectivesTo increase the traffic of WebsitesTarget Audiences by Writing keywords more Searchable.Place yourself in the World of Digital Market.Branding value of ProductsCommerce Purposes(E-Commerce Websites)
  4. 4. Search EnginesGOOGLEYAHOOBINGBAIDOOYAHOO
  5. 5. Web RankingWeb Ranking is Possible based on followingFactors:Anchor TextLink PopularityTrust authority of Host DomainOn-Page Keyword Manage
  6. 6. Ranking AlgorithmComplex mathematical algorithm is used by search engines.Google uses Page Assign ranking in which 10 is the highest Ranking
  7. 7. OPTIMIZED………Basically depends upon thefollowing factors:SOCIAL MEDIA MARKETINGPAY PER CLICK(PPC)KEYWORD ANALYSISE-MAIL MARKETINGGOOGLE WEB-MASTER TOOLGOOGLE ADDWORDS
  8. 8. SOCIAL MEDIA MARKETINGSocial Networking sides like LinkedIn, Orkut, Facebook,Twitter, slide shares and many moreMarketing or promoting products of websites in forums and social networking sitesPeople have great Attention
  9. 9. Pay per clickPPC allow users to setup a budget for pricing (Earning)More and more People will visit maximum will be PPC
  10. 10. KEYBOARD ANALYSISWriting good keywords in the content of websites will attract the people and spreads positive awarness
  11. 11. E-MAIL MARKETINGPromoting products sending mail to the people or individualSpreading awareness
  12. 12. Google WebmasterAdding page to Google and increase your traffic of website .Analytic of webpages can be done.
  13. 13. Google Ad words Campaign your products Attractive Page Ranking Branding value will be more
  14. 14. TOOLS SEO TOOLS SEO BOOKS COLLIBRITOOL
  15. 15. Thank you

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