The document discusses web governance and content strategy. It defines web governance as establishing a framework to manage all web assets, roles, standards, and procedures. The importance of web governance is discussed as bringing economic benefits like uniformity, fewer errors, and improvements. Tips for getting started with web governance include mapping the current situation, setting goals, and making an action plan by defining roles, policies, and communicating changes. The document concludes with the top 10 tips for governing and maintaining web content such as prioritizing broken links and monitoring key pages.

1. Web Content Quality Matters
Web Governance
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2. Agenda
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Introduction to Web Governance
Why is Web Governance Important?
Getting Started with Web Governance
Tips & Tricks for Content Strategy
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3. Introduction to Web Governance
Web Governance & Web Management
Web Governance is:
- Frame Work
- All web assets
- Roles & Responsibilities
- Standards / policies & procedures
Web Management =
- Day-to-day operations of one or more web
assets
- Planning, management and execution of
concrete web pages
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4. Introduction to Web Governance
• Sets the framework for your web activities
• Must cover all web initiatives
• Ensures a common understanding of your
organisation
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5. Why is Web Governance Important
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6. Why is Web Governance Important?
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The simple answer is economics, but how?
Uniforms
Fewer errors
Improvements
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7. Getting Started with Web Governance
1.
2.
3.
Mapping the current situation
Setting goals
Make a plan of action
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8. Getting Started with Web
Governance
Mapping the current situation
- What is the purpose of your website?
- Who does what?
- What policies do you have?
- What goals do you have?
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9. Getting started with Web Governance
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Clearly defined the purpose of each goal
The 10 most used services must be
available as self-service
S.M.A.R.T. goals
- Specific
- Measurable
- Attainable
- Relevant
- Time Bound
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10. Getting started with Web Governance
Make a plan of action
- Define roles and responsibilities
- Establish policies and procedures
- Communicate!
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11. Summary of Web Governance
• Web strategy is the long-term plan
• Web Governance = Web strategy, but
you must have both
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12. Top 10 Tips on Governing and
Maintaining Web Content
1.
Systematically govern and maintain
your content using one platform.
2. Understand your end users’ by
tracking ‘User Journey’s’ and ‘Behaviour’
so you can create quality content which
meets their needs and expectations.
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13. Top 10 Tips on Governing and
Maintaining Web Content
3. Take each section of your website,
use the folder structure of the site and
delegate sections of content as per
tasks and responsibilities within your
team.
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14. Top 10 Tips on Governing and
Maintaining Web Content
4. Measure SEO keyword
performance so you can plan and
create content that builds your brand
and optimises your site.
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15. Top 10 Tips on Governing and
Maintaining Web Content
5. Setup Siteimprove deeplinking with
your CMS for quick and efficient access to
content editing.
6. Prioritise fixing broken links by user
click rates and top level pages they affect.
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16. Top 10 Tips on Governing and
Maintaining Web Content
7. Get an audited view of all published
content, from media files to email addresses.
8. Schedule and customise reports to
automatically notify and update your staff of
tasks and responsibilities.
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17. Top 10 Tips on Governing and
Maintaining Web Content
9.
Monitor your key pages for response
time, uptime and downtime.
10. Use support and free training!
Contact: Bryn Anderson, Training and Support
Specialist: 0845 226 8050
Bryn.anderson@siteimprove.co.uk
Siteimprove re-design white paper:
http://siteimprove.co.uk/media/407942/siteimpro
ve_during_website_redesign.pdf
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18. Questions
Please let me know if you have any
questions?
Cerri Mac
UK Team Leader
Cerri.mac@siteimprove.co.uk
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