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Google
Analytics &
Search Console
Arpan Paul
(BWU_BBD_21_014)
Google
Analytics
01
Introduction
• A web analytics tool from Google.
• Tracks various metrics such as
visitor traffic, page views, bounce
rates, and conversion rates.
• Follow the things like bounce rate,
TOS, Traffic, Session, Exit or flow,
etc.
Mobile Traffic
Importance
Define goals and create conversion
funnels in Google Analytics to track
specific actions or events that
indicate successful conversions.
Use Shopping Behavior report to
understand user steps in the purchase
process. Identify common drop-off
points and optimize those stages for
better conversion rates.
Analyze mobile traffic, conversions,
and user behavior in Google Analytics.
Optimize your ecommerce site for
mobile by ensuring responsiveness
and user-friendliness.
Monitor referral traffic and analyze the
effectiveness of marketing campaigns.
Track the performance of different
channels, such as organic search, paid
search,
Setup Goals Shopping Behavior
Refferal Traffic
Google Search
Console
02
• Google Search Console is a free
web service provided by Google.
• Provides a range of tools and
reports to assist with search
engine optimization (SEO) efforts.
• Follow things like Search
Impressions, clicks, CTR, KW,
Page indexing, Snippets, site
speed, etc.
About
#Top 6
01
04
02
05
03
06
Submit an XML
sitemap
Monitor Indexing
Status
Optimize Meta
Tags and
Descriptions
Fix Crawl Errors Monitor Backlinks Page Speed
Optimization
Conclusion
Google Search Console and
Google Analytics help
businesses improve online
presence, optimize search
visibility, understand user
behavior, and make data-driven
decisions for digital success.

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WEB ANALYTICS & SEARCH CONSOLE.pptx

  • 3. Introduction • A web analytics tool from Google. • Tracks various metrics such as visitor traffic, page views, bounce rates, and conversion rates. • Follow the things like bounce rate, TOS, Traffic, Session, Exit or flow, etc.
  • 4. Mobile Traffic Importance Define goals and create conversion funnels in Google Analytics to track specific actions or events that indicate successful conversions. Use Shopping Behavior report to understand user steps in the purchase process. Identify common drop-off points and optimize those stages for better conversion rates. Analyze mobile traffic, conversions, and user behavior in Google Analytics. Optimize your ecommerce site for mobile by ensuring responsiveness and user-friendliness. Monitor referral traffic and analyze the effectiveness of marketing campaigns. Track the performance of different channels, such as organic search, paid search, Setup Goals Shopping Behavior Refferal Traffic
  • 5.
  • 7. • Google Search Console is a free web service provided by Google. • Provides a range of tools and reports to assist with search engine optimization (SEO) efforts. • Follow things like Search Impressions, clicks, CTR, KW, Page indexing, Snippets, site speed, etc. About
  • 8. #Top 6 01 04 02 05 03 06 Submit an XML sitemap Monitor Indexing Status Optimize Meta Tags and Descriptions Fix Crawl Errors Monitor Backlinks Page Speed Optimization
  • 9. Conclusion Google Search Console and Google Analytics help businesses improve online presence, optimize search visibility, understand user behavior, and make data-driven decisions for digital success.