The document provides an introduction to Google Analytics, outlining its purpose as a web analytics service for tracking website traffic and user interactions. It covers key concepts such as sessions, users, pageviews, and various types of reports, along with advanced features like custom dimensions and e-commerce tracking. Ultimately, it emphasizes the importance of data-driven insights for optimizing marketing efforts and enhancing user experience.

1. Introduction to
Google Analytics
Nirzar
Bhaidkar

2. What is Google
Analytics?
Google Analytics is a web analytics service
provided by Google that tracks and reports
website traffic and user behaviour.
- Website Traffic Analysis
- User Behavior Tracking
- Conversion Tracking
- Custom Reporting
2

3. Setting up Google Analytics
Introduction to Google Analytics 3
Sign Up for
an Account
1
Create a
Property
2
Implement
Tracking
Code
3
Verify
Installation
4
Set Up
Goals
(Optional)
5

4. Understanding Google Analytics
Interface
Presentation title 4

5. Key Concepts in Google Analytics
Presentation title 5
Sessions: Session is a group of user interactions with your website that take place within a given time frame.
Users: Unique users on your website
Pageviews: The number of times a user has loaded any page on the website
Bounce Rate: A bounce in Google Analytics is “a single-page session
Conversion Rate: An activity that website visitor does that serves a clear business goal.
Events:An interaction on the site that is triggered by user behaviour

6. Reports in Google Analytics
Presentation title 6
Audience Reports: Provide insights into the characteristics and behaviors of
your website's visitors.
Acquisition Reports: Focus on how users arrive at your website and the
channels through which they are acquired.
Behaviour Reports: Offer insights into how users interact with your website
and navigate through its pages.
Conversion Reports: Provide data on the completion of desired actions by
users, helping you track and optimize conversions.

7. Advanced Features in Google
Analytics
Presentation title 7
Custom Dimensions: User-defined attributes or characteristics that can be assigned to data in
Google Analytics for deeper segmentation and analysis.
Custom Metrics: User-defined quantitative measurements that can be used to track specific
business objectives and goals in Google Analytics.
E-commerce Tracking: The ability to track and analyze online sales and transactions, including
revenue, products sold, and conversion rates.
Cross-Domain Tracking: Tracking user behavior across multiple domains or websites to gain a
comprehensive understanding of their journey and interactions.
Campaign Tracking: Tracking and analyzing the effectiveness of marketing campaigns by
appending special parameters to URLs to capture campaign-specific data in Google Analytics.

8. Google Analytics and SEO
Presentation title 8
MEASURING ORGANIC
SEARCH TRAFFIC
ANALYZING
KEYWORDS
MONITORING LANDING
PAGES
TRACKING REFERRAL
TRAFFIC

9. Conclusion
Presentation title 9
DATA-DRIVEN INSIGHTS FOR INFORMED
DECISION MAKING AND OPTIMIZATION
OF MARKETING EFFORTS.
ENABLES BUSINESSES TO TRACK AND
IMPROVE CONVERSIONS, OPTIMIZE
USER EXPERIENCE, AND MAXIMIZE ROI.

10. Thank you