Simple example web analytics using google analytics data and R programming

1. Web Analytics using Google Analytics Data
Sofian Hadiwijaya

2. About Me
Sofian Hadiwijaya
@sofianhw
http://www.sofianhw.com
Co-Founder Pinjam.co.id
Tech Advisor Nodeflux.io
Intel Software Innovator
Head of Data at KUDO
Tech Evangelist at KUDO
Market Analyst at Holcim Indonesia
Code4Nation
JakartaJS
Data Science Indonesia
Grand Winner
- Blackberry Jam Hack Asia 2012
Developer Hero
– Rice Bowl Startup Awards 2016

3. Apa itu Data?
Data adalah catatan atas kumpulan [[Data adalah catatan atas
kumpulan fakta.[1] Data merupakan bentuk jamak dari datum,
berasal dari bahasa Latin yang berarti "sesuatu yang diberikan".
Dalam penggunaan sehari-hari data berarti suatu pernyataan yang
diterima secara apa adanya. Pernyataan ini adalah hasil
pengukuran atau pengamatan suatu variabel yang bentuknya
dapat berupa angka, kata-kata, atau citra.
https://id.wikipedia.org/wiki/Data

4. Apa yang anda lihat?

5. Apa yang anda lihat?

6. Apa yang anda lihat?

7. Apa yang anda lihat?

8. Bagaimana dengan BigData?

9. Apa pengertian dari Web Analytics
The analysis of qualitative and quantitative data from your website
and the competition, to drive a continual improvement of the
online experience that your customers, and potential customers
have, which translates into your desired outcomes (online and
offline).
Web Analytics: An Hour a Day (Wiley), Kaushik

10. Web Analytics Data

11. Dimensions and Metrics

12. Web Tracking Tools?
Source: Charles Farina, e-nor.com blog, Published 9 July 2012

13. Google Analytics API
• Data Collection
• Collection APIs and SDKs
• Data Extraction
• Core Reporting
• Real-time reporting API
• Multi-ChannelFunnel Reporting API

14. Kenapa R Programming?

15. Setup Machine
• Download installer:
• R: https://cran.r-project.org
• Microsoft R Open:
https://mran.revolutionanalytics.com/download
• Choose version ( Windows, Mac, Linux)
• Run R installer.

16. Setup Machine
• Rstudio is an integrated development
environment (IDE) for R:
• R Console
• Scripting window
• Graphics window
• R workspace
• Installing Rstudio
• Download RStudio from
https://www.rstudio.com/products/rstudio/
download (choose version) and install it

17. Lets do something

18. Lets do something

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33. Thanks !!!
www.sofianhw.com @sofianhw sofian@pinjam.co.id