The document discusses Piwik, an open-source web analytics platform. It provides an alternative to Google Analytics that gives users more control and independence over their behavioral data. The summary describes how Piwik is freely available, can be hosted anywhere, has a simple interface, provides real-time reporting, and is highly customizable. It also notes that an initial Piwik installation takes around 10-20 minutes.

2.  Intro
 Piwik
 An Alternative
 Getting Started
 Questions
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3.  Principal Consultant, Digital Analytics & Operations with
The Encima Group, an independent consultancy
 Native Chicagoan
 BSBA - Finance, University of Illinois
 MBA - Marketing, Loyola University of Chicago
 Author ofTip of the Spear Blog, Adjunct Prof
 Viewthrough Measurement Consortium
 Co-founder, Streams Online Media Development, Lilypad
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4.  Open-source software (OSS) is computer software with its
source code made available with a license in which the
copyright holder provides the rights to study, change and
distribute the software to anyone and for any purpose.
SOURCE: Wikipedia 4

5. Open Source Applications
 Linux
 MySQL
 R for Statistics
 Open Office
 Wikipedia
 Arduino
 Drupal
 Piwik
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6.  Piwik is an open analytics platform developed by a team of
international programmers
 Initially released in 2007
 It is globally used by individuals, companies and
governments ranking #7 with 2.1% share
 #2 in Germany & Switzerland with 16% share.
 Piwik is an alternative to Google Analytics and paid
enterprise site analytics solutions
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7.  FreeWeb Analytics Platform
 Based on PHP& MySQL
 >1MMWeb sites Globally
 >50 Languages
 >Share than Adobe, WebTrends and Coremetrics combined
 New Releases Every FewWeeks
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9. Tracking
API
Database
Analytics
API
Email
reports
Piwik
UI
Mobile
App
PHP
JS
Python
Java
iOS
AnalyticsTracking Admin User
TwoAPIs: one is for Data Collection (Tracking) and the other is
for Reporting (Analytics).
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10.  Behavioral Data isValuable
 Used for Retargeting and Lookalike Modeling
 Whether Cookies or Machine Fingerprinting
 Multi-device Universal IDs
 Data Independence & Control
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11. Facet Piwik Google Analytics
License Open Source Limited
Data Hosting Your Choice, Host Anywhere Google
Installation Easy Very Easy
Interface Simple,Web-based Simple,Web-based
Data Source Not Sample May Be Sampled
Reporting Speed Real-time, Depends on Server Not Real-time, Fast
Customizable Extensive Limited
Data Sharing ItsYour Data Share with Google
Popularity Growing in US Ubiquitous
Log Data Full-access No Access
Historical Data Import GA N/A
Track Robots Yes No
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12.  Link to Bid Manager for Remarketing Lists
 Refusal to integrate S2S
 Pervasive:Tag Manager, AdWords, GDN
 Past History
 Search Not Provided
 WiFi Spying
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13.  Data Collection
 Event-level,Automatic (Download ,Outlinks)
 CampaignTracking, SEO-friendly, Can Leverage UTM
 Reporting
 Adaptable DashboardWidgets,Actual UVTrending
 Segments, User Opt-out, Page Speed Monitoring
 Real-time Reporting; Delivery via Mobile, Email
 Optional Modules (MarketPlace)
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14. Pilot-testing Piwik alongside existing install in simple, an easy
way to compare platforms.
1. IdentifyWeb hosting service with MySQL and PHP
2. Download Piwik file to a local machine
3. Unpack archive on the local machine
4. Login (FTP ok), create a subdirectory, e.g. "/piwik"
5. Upload local folders and files to subdirectory
6. Open inWeb browser and begin configuring
7. Like other platforms, tracking code added to pages
Initial installation took 10-20 minutes; addingWeb sites as simple as creating
an instance and then adding page tags
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15.  Finding good digital analysts is challenging
 Piwik is very visual and easy to learn
 Extensive information and documentation at Piwik.org
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16. WhatYou Can Do…
 Use
 Discuss
 Suggest
 BetaTest
 Support - http://crowdfunding.piwik.org/
 Create Modules
 Develop Code
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17.  Scott Respa – Open Analytics Summit
 Maciej Zawadziński – Piwik.org
 Brett Mowry – SecondAct Marketing
 Todd Kelsey - Consultant
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18. Contact: DomenicoTassone
▪ dtassone@encimagroup.com
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