The document discusses how agencies can use Google products like Google Friend Connect and Google App Engine to quickly develop compelling solutions for marketers. Google Friend Connect makes it easy to build social features through open standards like OpenID and OAuth. Google App Engine allows developers to focus on coding without worrying about infrastructure by providing an automatically scaling platform and database. These Google products allow agencies to innovate faster, reduce costs and technical complexity, and scale their solutions effortlessly.

1. Agencies + Google Developer Products

2. Challenge: Marketing is a Fast Moving Target Source: http://www.flickr.com/photos/benjiw/2532552979/ Busy intersection, Tokyo, Japan

3. So How Do You Quickly Create Compelling Solutions for Marketers? Source: http://www.paperorplasticmovie.com Brian Bay, 2007 National Grocery Bagging Champ

4. Solution Part 1: Agencies Are Filled With Incredible Talent Source: http://www.flickr.com/photos/dreamonix/2215649313/

5. Solution Part 2: Google’s Developer Tools Source: Google

6. Google Friend Connect + Google App Engine

10. The Web is Social Source: http://xkcd.com/256/

11. The Web is Social: Early Signs Broad reach Niche audiences

13. Marisa , Account Executive My clients are looking for a new and engaging social media solution. How can I help them?

14. Carly , Strategic Planner Yes, social media! But is there a platform out there that doesn’t limit me in my choices?

15. New Social Experience Google Friend Connect

16. Social Experience Add-Ons Google Earth API YouTube Player API Google Maps / Maps for Flash API

22. Marisa , Account Executive OK, I’m convinced. Let’s build some apps and gadgets for our new social platform. How do we start?

23. Creating Web Software : The Wrong Way Idea! Get Dev Env Set-up Get Prod Servers Set-up Set-up Database Write Code Test Code Deploy Code Success-- oops! Software Not Scalable Re-architect Code, Servers, DB For Scale Re-deploy Code, Servers, DB Stress- and Load-Test Scaled Env Success! $ $ $ $ $ $ $ $ $

24. Creating Web Software : The Right Way? Idea! Get Dev Env Set-up Architect Code, Servers, DB For Scale Set-up Prod Env for Peak Scale Set-up DB for Peak Scale Write Code Test Code Deploy Code Stress- and Load-Test Scaled Peak Env Ongoing Systems and DB Admin Success! $ $ $ $ $ $ $ $ $

25. Katie , Creative Director You’re right — our pace of innovation is too slow . We need to get business ideas into the marketplace fast!

26. Ben , Chief Operating Officer Fast is good, but I need an infrastructure that scales effortlessly. And it has to be a proven model, nothing too risky.

27. Lucas , Director of Engineering And give me an integrated environment, including a distributed datastore and memcache. I’m tired of dealing with these architecture headaches!

28. Peter , Chief Financial Officer Our costs are getting out of control. Give me something to keep my headcount down and reduce my costs.

29. Cloud Application Development Google App Engine

30. Creating Web Software : The App Engine Way Idea! Get Dev Env Set-up Architect Code, Servers, DB For Scale Set-up Prod Env for Peak Scale Set-up DB for Peak Scale Write Code Test Code Deploy Code Stress- and Load-Test Scaled Peak Env Ongoing Systems and DB Admin Success! $ $ $ $ $ $ $ $ $

31. Creating Web Software : The App Engine Way Idea! Deploy Code Success! Write Code $ Test Code $

37. Thanks!