Web Analytics
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This document discusses how website analytics can be used to track online visitor behavior and optimize website effectiveness. Website analytics collects data on internet activity to determine how visitors are using a site and how they are finding it. This data can provide insights into how well marketing efforts are working, what visitors do on the site, how long they stay and more. Key metrics include pageviews, visits, bounce rates, session duration and conversion rates. The goal is to engage visitors and better understand their needs and behaviors.
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Rachael Wachstein is an innovative marketing strategist and creative mastermind. With strong analytical abilities, extensive experience with digital and integrated marketing solutions and a knack for pitching ideas, Rachael has the spark to get results. A motivated leader who nurtures, inspires and pushes others to do great work. Never hesitates to roll up her sleeves and pitch-in to get the job done. (She doesn’t always talk about herself in the third person or write in fragmented sentences but when she does it's on her LinkedIn profile.)
Portfolio: https://youtu.be/yrSYIx3rICM
Core Competencies:
New Business Development
Digital Strategy
Account Management
Innovation & Problem Solving
Information Architecture
Search Engine Optimization (SEO)
Online Reputation Management
Creative Direction
Writing
Leadership:
• Account Management/Client Lead
• Lead Content Marketing and Social Media Department
• Management of Cross-Disciplinary Teams - agency staff and external vendors
• Vendor Relationship Management
• Hiring, Training, Operations
Content Marketing:
• Develop content marketing strategies to achieve client objectives
• New business development- proposals, RFP’s, new business pitches
• Manage content marketing team of writers, designers and publicists
• Benchmark, monitor and report content marketing metrics
• Advise on SEO, social media and online advertising options to support content marketing objectives
• Manage day to day client relationships and content marketing accounts
Online Reputation Management:
• Consult on issues of online reputation and crisis management for brands and executives
• Develop and implement ORM initiatives for brands and executives
Additional Skills:
Video Production and Editing
Graphic Design
Talent Recruitment
e: socialmediachicago@gmail.com
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一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
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1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandRecently uploaded (20)
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Web Analytics
- 1. WEBSITE ANALYTICS:! WHAT YOU CAN LEARN BY TRACKING YOUR ONLINE VISITORS
- 2. IFit’s not worth measuring, it’s not worth doing. – ancient proverb –
- 3. WEBANALYTICS collecting and measuring Internet activity to determine visitor behavior and to optimize website effectiveness
- 4. GOAL: To improve the effectiveness of your site.
- 5. Tracking visitor counts can indicate how well your other marketing efforts are working (i.e., ad campaigns, social media, pay-per-click).
- 6. It’s not simply about counting visitors (although that is fun).
- 7. Where do you want to focus?
- 8. QUESTIONS How well are our marketing efforts working? What do visitors do on our website? How are visitors getting to our site? How long are people staying on our site? Is our homepage causing people to leave? Do we have meaningful content on our site?
- 10. OFF-SITE Focus is on potential audience – before people actually reach your site.
- 11. ON-SITE ANALYTICS* Determines visitors’ behavior once they arrive at your site. *Our focus
- 14. A hit is a request for a file from the web server. Some complex pages generate multiple hits, so this statistic can be misleadingly high.
- 16. UNIQUEVISITS First time visitors to a website, as determined by the presence or absence of cookies on their computers.
- 17. First Time Visitors + Repeat Visitors ≠ Total Visitors NOTE N O TE
- 19. I came. I saw. I wasn’t impressed. BOUNCES
- 20. Bounce rates indicate how quickly you are engaging visitors to your site.
- 21. Amount of time visitors spend on your site. NOTE: Does not include the final page. SESSION DURATION
- 22. Does your content matter to people?
- 23. CONVERSION r a t e
- 25. An eCommerce site visit would ideally result in a purchase.
- 26. ABANDON RATE ! Percentage of eCommerce visitors who place items in their online shopping carts but leave without completing the transactions.
- 27. Why? ▪ Shipping costs were higher than expected ▪ Wanted to determine shipping costs ▪ Not ready to purchase; saving cart for later ▪ Order value did not qualify for free shipping ▪ Estimated shipping time was too long ▪ Didn’t want to register or create an account ▪ Preferred payment option was not offered ! ! Source: UPS / comScore
- 28. B2C / B2B VISITORS engage GOAL IS TO
- 33. start here
- 37. “Susan Fine iMedia Connection GETTING THE RIGHT WEB ANALYTICS TOOL IS ONLY HALF THE BATTLE; THE REAL FOCUS OF YOUR WEB ANALYTICS PROGRAM SHOULD BE THE PEOPLE WHO WORK WITH IT.”
- 38. FU URE
- 39. Today, we measure what happened. Tomorrow, we will predict visitor behavior.
- 40. The price of light is less than the cost of darkness. “–Arthur C. Nielsen, Market Researcher & Founder of AC Nielsen
- 41. WEBSITE ANALYTICS:! WHAT YOU CAN LEARN BY TRACKING YOUR ONLINE VISITORS