Traffic is essential for online businesses to succeed, as customers are the lifeblood. While free traffic sources exist, paid advertising is often more effective at generating profitable traffic. Search engine optimization can provide free traffic over time as a site gains recognition, but paid search engine advertising guarantees traffic immediately. Paid traffic works by charging per click, with the cost assessed based on how often an advertisement is clicked or shown. Choosing the right keywords is important for effective paid advertising.

1. A Basic Necessity

2. There is no question about it - without traffic all your
wonderful website design ideas are for naught. Your
business has to have customers-they are the life blood so
to speak. And just as our bodies cannot function without
blood, the same is true of internet businesses succeeding
without traffic. Just having a lot of traffic is not enough
either - you want traffic that is ready and willing to
purchase your product or service.

3. So how do you get enough good traffic to make your
online business succeed? Many companies get top-notch
lead generation traffic by paying others for it. The old
adage is still true that you "have to spend some money in
order to make some money." Yet the money you spend in
advertising is really a type of investment. And good
advertising is "worth its weight in gold."

4. Free advertising is an option that is available, but from
personal experience I know that such sources bring
little, if any, real paying customers to your website. I have
yet to see one sale come from one of these free
advertising sources. On the other hand, paid advertising
such as that offered by Google and Yahoo produce much
more profitable traffic.

5. Search Engine Optimization Riches

6. Search engines are some of the fastest and easiest ways
for a person to find what they want in cyberspace. They
provide an important service to a multitude of users in a
remarkable short time frame. And you can't beat the price
- FREE. Since search engines are so popular, it's easy to see
why a lot of companies pay to advertise with
Google, Yahoo, and others.

7. Millions of people daily look to the various search engines
for important information they need for business and
personal reasons. These search engines list links to
countless sites providing almost any type of information
you can imagine. If a link to your website shows up on the
first page of a major search engine, you can rest assured
that there will be a LOT of visitors to your site. By using
search engine optimization as a part of your website
design, you can be assured of an inexpensive source of
targeted traffic.

8. There is, however, a small problem involved with search
engine optimization - it usually takes a little time to be
recognized by the search engines. If you want recognition
quicker, then paying for advertisements is the way to go.
Yes, paying for advertisements is like paying for traffic, but
the traffic is guaranteed and consistent. You will have daily
sales almost immediately.

9. Paid Traffic - How Does It Work?

10. Charges are usually assessed by the number of times a link
gets clicked. Commonly this is called pay per click or PPC.
Some search engines change by how many times your
advertisement shows up for a certain keyword or phrase
then it is searched. Therefore it's essential to have
excellent keyword content in the advertisement. You can
find many good tools to assist you in using the correct
keyword at the right time.

11. In conclusion, is massive site traffic by luck or magic? Not
by a long shot! It requires good business sense, careful
thought and planning. A desire to succeed must be
present along with a determination to learn. You must be
willing to invest some hard work along with some money
to be successful in this exciting venture.

12. http://marketing.tyrone55.ws/?p=95