The document describes Datamine's campaign management platform. It includes modules for defining target groups and campaigns, executing campaigns through various channels, analyzing campaign performance, and reporting. The platform uses customer data and segmentation rules to identify target groups. It allows interactive profiling and testing of target groups. Campaign results can be monitored through specialized reports.

1. Highlights
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November 2011, datamine ltd
Campaign Management Platform

2. SourceSystems
Customer Analytics API
Historical data on:
 Customer data
 Purchase & Payment
history
 Segment Definitions &
Rules
Customer Datamart
ETLcomponents
Campaign management
server
Campaign administration,
release engine, segment
designer, reporting and
performance assessment
Campaign API
Reporting server
Reporting objects/ specific
implementations along with
server-side components and
mechanisms
Infrastructure
Customer Analytics architecture
Customer value,
Segmentation & Analytical
models
External models – automated
with evaluation & refresh
strategies
 Campaign repository
 Segments & target groups
 Exclusion lists & unification
rules
 Performance data
Campaign Database
Application layer
Insight Reporting
 Specialized environment for dynamic
report generation, via cubes
 Provide customer insight, campaign
performance analysis, segment profiling
and custom perspectives
 Based on powerful OLAP models with a
wide range of dimensions and measures.
Customer Value & Segmentation
 Standard segmentation schemes
including RFM or RFV
 User-defined segmentation schemes
defined via Segment Designer
 Available trough the enterprise via (a)
reports and (b) web services for rapid
integration
Campaign management
 Campaign editing & administration
 Target Group definition
 Lifecycle management
 Interactive customer profiling &
statistics
 Randomization engine for control group
analysis
Execution Channels
SMS servers
Email servers
Call center
The web
social
networks

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Campaign management, overview
Filtering & Fine
tuning
Apply special rules for
customer exclusion, filter-
out logic
Customer
Communication
Personalized
communication through the
selected channel/scenarios
Campaign Analytics
Overall campaign
evaluation, Insight, KPIs and
dashboards
Campaign & Target
Group Definition
explore the customer base,
design accurate target
group
Profile Analysis
Analyze target group
against demographics,
usage and marketing
classification info
An interactive platform enabling quick campaign definition, customer set building, execution management and
performance assessment. The main process is based on iterations on target group design, customer profiling
and fine-tuning.
 Includes Segment designer as the
main tool for customer analysis,
browsing and sampling
 Comes with interactive
analyzers, customer
profiling, performance
analysis tools
 Rich UI, web-enabled
(smart client architecture)
 Integrates with multiple
channels, including
social media

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Campaign management -modules/functions
Campaign Editor
Define powerful cross-sell/ upsell campaigns, set up the actions associated with the campaign,
customers set, products of interest, execution plan, budgeting, performance criteria, admin etc.
Segment Designer
Define complex target groups, define the customer selection criteria via specialized Rule Engine.
Datamine’s Segment Designer exposes a parameterized, pre-configured customer data model, to be
used as input for definition of complex rules – the fundamental elements of a customer segmentation
scheme/ target group definition
Exclusion logic & campaign unification
 Instant identification of customers participating in more than one campaign
 Campaign take over (deactivating those customers found active in older campaigns)
Campaign Execution framework
Incorporates the campaign release package and customer feedback process
Segment Profile Analyzer
Interactive customer statistics & profiling against several customer-level attributes, instant and
interactive profiling as you define your customer target group

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Campaign management -modules/functions
Specialized Campaign reporting
Monitor campaign execution and analyze performance. Specialized reports presenting campaign
repository, customers sets, rules, statuses and related statistics
Integration framework
Integration channels: SMS, mail, direct mail, call center, social media
Customer Manager
Provides dynamic (as-you-type) search and navigation against the customer database, using powerful
text search functions. Enables browsing and analysis functions including a Customer Viewer interactive
report
Customer Import/Export Wizard
Powerful utility which enables the user to load customers from any valid data source and/or enables
configurable customer export scenarios, featuring random sampling
User Management
The underlying administration framework provides advanced user management modules, featuring
flexible role definition, admin and monitoring tools. Auditing modules capture actions on certain objects,
while auditing is available to authorized administrators via standardized report objects

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Campaign Repository & Search Engine
List of all campaigns satisfying user’s criteria such as status, critical dates, types or keywords related with the campaign
Campaign performance dashboard
A wide set of analyzers against campaign performance data (automatically generated for the selected campaign)
1
2
Campaign management – sample UI

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The selected campaign Target group logic (rules)
Target group profiling
1
2
3
Campaign management – sample UI

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2
3
5
The customer model
1
Rule definition (expressions) Affected customers (count)
Attribute list of values & stats
4
Segment designer (rule-editor)

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2
Export Scenario
1
Export preview
Presents the source of the customers, the total number of customers found and the total random number to export (adjustable through the
‘Random Sample Size’ sliding bar). Define here the target file or database – depending on your profile
Preview of the set of contracts to be exported (field selection is also available)
Campaign management -exporting customers

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Campaign Reporting – Performance Analysis

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Company Profile
Datamine ltd.
Datamine was founded in January '05 and is based in Athens, Greece. Datamine is dedicated in redefining the role of
information technology within the modern, customer-centric enterprise through innovative data-driven applications
Solutions & Services
Datamine provides large-scale Information Systems engineering featuring Statistical & Data Mining logic, answering the
demanding management information needs of modern, competitive corporations. Solutions offered range from analytical
CRM, data modeling & Business Intelligence to loyalty, campaign management and executive information systems
Products
Datamine has invested on Research and Development of innovative data-intensive systems for modern corporations and
the web. Our offering includes CAS – Competition Analysis System (for telecoms and retail industry), Corporate
Criterion (general purpose customer satisfaction measurement and modeling platform) and Campaign Management
platform
Human Resources
Datamine’s team demonstrates sound scientific background and extensive professional experience in statistical analysis,
data mining, software architecture, data warehousing and B.I. with extended experience In telecommunications, banking
and web corporations
Major Customers Partners

12. George Krasadakis
g.krasadakis@datamine-it.com
datamine ltd
Decision Support Systems
22 Ethnikis Antistasis avenue
15232 Chalandri
Athens, Greece
T: (+30) 210 6899960
F: (+30) 210 6899968
info@datamine-it.com
http://www.datamine-it.com
Contact