Grow your business with cosmocrat softwares, an award-winning home services digital marketing agency helping the trades generate more leads and sales, optimize your marketing costs, and differentiate your brand online
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
창업자와 예비창업자에게 필요한 사업계획서 양식입니다.
작성법까지 적어놓았으니 사업계획서 작성이 급한 분들은 다운받아서 작성하시면 시간을 단축할 수 있습니다.
제품과 서비스, 용도에 맞게 디자인을 수정하셔서 사용할 수 있습니다.
PPT파일을 원하시면 블로그에서 요청하시면 메일로 보내드리겠습니다.
고명환 블로그http://blog.naver.com/maru7091/220807056995
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
Based on chapter 17 - "Public relations, publicity and corporate advertising" of book "Advertising and Promotion" published by Tata Mc Graw Hill.
To get a copy of this presentation, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
1인 창업 및 소자본 창업을 위한 입문용 강의안입니다.
창업에 경험이 부족한 창업자를 위한 강의로 꼭 필요한 내용으로 구성되었습니다.
1장 창업 성공사례
- 영철버거
- 무영쌈밥
- SJY
- 미니회바
2장 창업을 준비하는 자세
- 체크리스트
- 자금
- 마케팅
- 재무
3장 비즈니스 모델을 수립하자
- 비즈니스모델 캔버스
- 작성 예시
고명환 블로그 : http://blog.naver.com/maru7091
Grow your business with cosmocrat softwares, an award-winning home services digital marketing agency helping the trades generate more leads and sales, optimize your marketing costs, and differentiate your brand online
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
창업자와 예비창업자에게 필요한 사업계획서 양식입니다.
작성법까지 적어놓았으니 사업계획서 작성이 급한 분들은 다운받아서 작성하시면 시간을 단축할 수 있습니다.
제품과 서비스, 용도에 맞게 디자인을 수정하셔서 사용할 수 있습니다.
PPT파일을 원하시면 블로그에서 요청하시면 메일로 보내드리겠습니다.
고명환 블로그http://blog.naver.com/maru7091/220807056995
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
Based on chapter 17 - "Public relations, publicity and corporate advertising" of book "Advertising and Promotion" published by Tata Mc Graw Hill.
To get a copy of this presentation, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
1인 창업 및 소자본 창업을 위한 입문용 강의안입니다.
창업에 경험이 부족한 창업자를 위한 강의로 꼭 필요한 내용으로 구성되었습니다.
1장 창업 성공사례
- 영철버거
- 무영쌈밥
- SJY
- 미니회바
2장 창업을 준비하는 자세
- 체크리스트
- 자금
- 마케팅
- 재무
3장 비즈니스 모델을 수립하자
- 비즈니스모델 캔버스
- 작성 예시
고명환 블로그 : http://blog.naver.com/maru7091
◎ SNS를 활용한 홍보전략
1. SNS란 무엇인가?
2. SNS의 중요성
3. SNS 성공사례
4. SNS 실습 - 인스타그램
- Page : 59P
- 강의대상 : 홍보에 어려움을 겪고 있는 창업자, 소상공인, 협동조합, 마을기업
- 강의시간 : 2시간
- 강의특징
1) SNS 홍보의 중요성을 이해할 수 있다.
2) SNS 홍보 시 주의사항에 대해 숙지할 수 있다.
3) 다양한 SNS 성공사례를 통해 성공요인을 도출할 수 있다.
4) SNS 종류별 특징과 전략을 이해할 수 있다.
5) 인스타그램 사용법을 이해하고, 홍보 전략 수립이 가능하다.
고명환의 스타트업 생존경영 : www.lunch-alone.com
An introduction to the new way of handling locations in Google AdWords. This is a brief explanation of the upcoming change that will integrate AdWords with Google My Business.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
◎ 스타트업 BEST Q&A
1. 스타트업이 궁금해하는 10가지 질문에 대한 궁금증을 풀어준다.
- Page : 56P
- 강의대상 : 스타트업을 준비하는 예비창업자, 스타트업 창업자
- 강의시간 : 2시간
◎ 강의 주요내용
1. 스타트업 동업은 과연 독일까?
2. 스타트업에 프로그래머는 필수인가?
3. 스타트업 초기 채용해야 할까?
4. MVP를 개발하는 최적의 방법은?
5. 소비자의 지갑을 여는 제품은?
6. 개인사업자? 법인사업자?
7. 스타트업에 적합한 해고방안은?
8. 정책 자금 성공 전략은?
9. 스타트업의 투자 유치 단계는?
10. 정책 자금 브로커는 누구?
고명환의 스타트업 생존경영 http://www.lunch-alone.com
**스타트업 재무관리
1-1. 재무관리
1-2. 재무비율
2-1. 기업부실징후
2-2. 손익분기점
3-1. Case Study
3-2. 투자방식
스타트업에 필요한 재무관련 기본 지식을 전달해드립니다. 창업초기에 관리하지 못한다면 창업 3년 초과되는 시점에 큰 어려움에 처할 수도 있습니다.
- page : 49P
- 강의대상 : 예비창업자, 스타트업 창업자,유관기관 담당자 등
- 강의시간 : 2시간
고명환의 스타트업 생존경영 Blog http://blog.naver.com/maru7091
고명환의 스타트업 생존경영 브런치 https://brunch.co.kr/@maru7091
스테이쿨 생존경영 Podcast http://www.podbbang.com/ch/17003
HP : 010-7900-7091
E-mail : maru7091@gmali.com
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
1. 블로그에 적합한 업종 및 활용법
2. 네이버 블로그 알고리즘
3. 상위노출되는 블로그 알고리즘
4. 블로그를 활용한 다양한 사업 방법
5. 블로그를 유입하기 위한 전략
네이버 블로그를 활용한 다양한 마케팅 전략입니다.
- page : 50P
- 강의대상 : 스타트업, 소상공인, 중소기업
- 강의시간 : 2시간
고명환의 스타트업 생존경영 Blog http://blog.naver.com/maru7091
고명환의 스타트업 생존경영 브런치 https://brunch.co.kr/@maru7091
스테이쿨 생존경영 Podcast http://www.podbbang.com/ch/17003
강의문의 : 010-7900-7091
E-mail : maru7091@gmail.com
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
◎ 온라인 마케팅 로드맵
1. Push 마케팅, Pull 마케팅
2. 온라인 마케팅 로드맵
- Step 1 : 신규 고객 및 점포 홍보
- Step 2 : 단골 관리 및 판매 촉진
- Step 3 : 매출성장 및 신시장 개척
3. 기발한 마케팅 사례
- page : 60P
- 강의대상 : 창업을 준비 중인 예비창업자, 온라인 마케팅에 어려움을 겪는 창업자, 마케팅 경험이 없는 창업자 등
- 강의시간 : 2시간
고명환의 스타트업 생존경영 : http://www.lunch-alone.com
고명환의 카카오브런치 : https://brunch.co.kr/@maru7091
고명환의 스타트업 팟캐스트 : http://www.podbbang.com/ch/17003
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
◎ SNS를 활용한 홍보전략
1. SNS란 무엇인가?
2. SNS의 중요성
3. SNS 성공사례
4. SNS 실습 - 인스타그램
- Page : 59P
- 강의대상 : 홍보에 어려움을 겪고 있는 창업자, 소상공인, 협동조합, 마을기업
- 강의시간 : 2시간
- 강의특징
1) SNS 홍보의 중요성을 이해할 수 있다.
2) SNS 홍보 시 주의사항에 대해 숙지할 수 있다.
3) 다양한 SNS 성공사례를 통해 성공요인을 도출할 수 있다.
4) SNS 종류별 특징과 전략을 이해할 수 있다.
5) 인스타그램 사용법을 이해하고, 홍보 전략 수립이 가능하다.
고명환의 스타트업 생존경영 : www.lunch-alone.com
An introduction to the new way of handling locations in Google AdWords. This is a brief explanation of the upcoming change that will integrate AdWords with Google My Business.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
◎ 스타트업 BEST Q&A
1. 스타트업이 궁금해하는 10가지 질문에 대한 궁금증을 풀어준다.
- Page : 56P
- 강의대상 : 스타트업을 준비하는 예비창업자, 스타트업 창업자
- 강의시간 : 2시간
◎ 강의 주요내용
1. 스타트업 동업은 과연 독일까?
2. 스타트업에 프로그래머는 필수인가?
3. 스타트업 초기 채용해야 할까?
4. MVP를 개발하는 최적의 방법은?
5. 소비자의 지갑을 여는 제품은?
6. 개인사업자? 법인사업자?
7. 스타트업에 적합한 해고방안은?
8. 정책 자금 성공 전략은?
9. 스타트업의 투자 유치 단계는?
10. 정책 자금 브로커는 누구?
고명환의 스타트업 생존경영 http://www.lunch-alone.com
**스타트업 재무관리
1-1. 재무관리
1-2. 재무비율
2-1. 기업부실징후
2-2. 손익분기점
3-1. Case Study
3-2. 투자방식
스타트업에 필요한 재무관련 기본 지식을 전달해드립니다. 창업초기에 관리하지 못한다면 창업 3년 초과되는 시점에 큰 어려움에 처할 수도 있습니다.
- page : 49P
- 강의대상 : 예비창업자, 스타트업 창업자,유관기관 담당자 등
- 강의시간 : 2시간
고명환의 스타트업 생존경영 Blog http://blog.naver.com/maru7091
고명환의 스타트업 생존경영 브런치 https://brunch.co.kr/@maru7091
스테이쿨 생존경영 Podcast http://www.podbbang.com/ch/17003
HP : 010-7900-7091
E-mail : maru7091@gmali.com
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
1. 블로그에 적합한 업종 및 활용법
2. 네이버 블로그 알고리즘
3. 상위노출되는 블로그 알고리즘
4. 블로그를 활용한 다양한 사업 방법
5. 블로그를 유입하기 위한 전략
네이버 블로그를 활용한 다양한 마케팅 전략입니다.
- page : 50P
- 강의대상 : 스타트업, 소상공인, 중소기업
- 강의시간 : 2시간
고명환의 스타트업 생존경영 Blog http://blog.naver.com/maru7091
고명환의 스타트업 생존경영 브런치 https://brunch.co.kr/@maru7091
스테이쿨 생존경영 Podcast http://www.podbbang.com/ch/17003
강의문의 : 010-7900-7091
E-mail : maru7091@gmail.com
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
◎ 온라인 마케팅 로드맵
1. Push 마케팅, Pull 마케팅
2. 온라인 마케팅 로드맵
- Step 1 : 신규 고객 및 점포 홍보
- Step 2 : 단골 관리 및 판매 촉진
- Step 3 : 매출성장 및 신시장 개척
3. 기발한 마케팅 사례
- page : 60P
- 강의대상 : 창업을 준비 중인 예비창업자, 온라인 마케팅에 어려움을 겪는 창업자, 마케팅 경험이 없는 창업자 등
- 강의시간 : 2시간
고명환의 스타트업 생존경영 : http://www.lunch-alone.com
고명환의 카카오브런치 : https://brunch.co.kr/@maru7091
고명환의 스타트업 팟캐스트 : http://www.podbbang.com/ch/17003
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.