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Web 20-at-work
This document discusses how various Web 2.0 tools can be used to improve internal collaboration in organizations. It begins by providing background on how communication technologies and the web have evolved, enabling more open sharing of information. It then addresses trends challenging traditional collaboration like globalization and the consumerization of IT. Various Web 2.0 tools are presented for internal collaboration, including blogs to share insights, wikis for collective knowledge bases, social networks to find and connect with people, syndication to receive customized information, and mashups to integrate multiple data sources. The document concludes with a case study of using blogs, wikis and social networks to improve team collaboration.
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Web 20-at-work
- 1. © Acando AB WEB2.0 AT WORK
- 2. © Acando AB Communicationtechnologies change society in waves
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- 7. © Acando AB Innovationslike these have helped to democratizise access to information.
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- 9. © Acando AB Sinceinformation is power, such innovations are often met with scepticism and fear.
- 10. © Acando AB Butwe must try to overcome our scepticism and fears by learning to see the value these innovations bring.
- 11. © Acando AB WeMust Learn To Look Beyond Obvious
- 12. © Acando AB RSSfeeds & readers Social Bookmarking Sharing websites Instant Messaging Wikis Social Networks Micro-blogging Blogs We Must Learn To See The Tools
- 13. © Acando AB Shareinformation and experiences with others Consume relevant information from sources you trust Share any Information you find with others Share photos with others Communicate spontaneously and direct with others Contribute to and use collective intelligence Find and connect with other people Communicate quick and informally with others We Must See The Needs They Adress
- 14. © Acando AB Asindividuals, many of us are already using these tools to enrich and simplify our (social) lives.
- 15. © Acando AB Ourquestion today: How can an organization improve collaboration with these simple and social tools?
- 16. © Acando AB ©Acando AB Web 2.0 at Work Simple & Social Internal Collaboration
- 17. © Acando AB SomeShort ”Facts” About Us Henrik Gustafsson ●MSc in Informatics, Knowledge Management ●Strategy, analysis, architecture ●Content, portals, integration ●Virtual teams Oscar Berg ●MSc in Informatics, Interactive Systems ●Analysis, architecture, usability ●Web, portals, collaboration ●Virtual teams, off-shore Visit our blog: www.thecontenteconomy.com
- 18. © Acando AB IfHP knew what HP knows, we would be three times as profitable. Lew Platt Former CEO of Hewlett-Packard “ ”
- 19. © Acando AB PARTI Trends & Challenges
- 20. © Acando AB 1.0 E-mail StaticWebsites Discussion forums Instant Messaging Chat Rooms One-way & broad 2.0 Blogs Wikis RSS Mashups Pod- & webcasts Social Networks Social Bookmarking Folksonomies Simple & social Dynamic Websites Portals Communities Agents VIdeo Conferencing Web services Collaborative filtering VOIP Dynamic & interactive1.X How the Web Has Evolved Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated
- 21. © Acando AB MostlyRead-Only Widly Read-Write 250 000 sites 80 000 000 sites Collective Intelligence 1996 2006 45 million users worldwide 1+ billion users worldwide
- 22. © Acando AB PillowFight Flash Mob Torino, Italy .
- 23. © Acando AB Mostof the barriers to group action have collapsed… We can have groups that operate with a birthday party's informality and a multinational's scope. Clay Shirky Author of “Here Comes Everybody: The Power of Organizing Without Organizations” “ ”
- 24. © Acando AB ThePrinciples of “Old” Media A few because the publisher owns the production and distribution means writes for a publisher who sells to the many
- 25. © Acando AB ThePrinciples of Social Media can produce, copy and share anything at almost no cost! Anyone to anyone
- 26. © Acando AB Allbusiness are media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences - employees and the world. Clay Shirky “Here Comes Everybody: The Power of Organizing Without Organizations” “ ”
- 27. © Acando AB Globalization Consumerization ofIT ”The Google Generation” Democratization Working Pro Working Against Ignorance Behavior Power Legacy The Collaboration Forces
- 28. © Acando AB Youare already an integral part of Web 2.0 business economy. Every time you click on Google, Wikipedia, eBay or Amazon you are sparking network effects…even if you do not buy anything. Amy Shuen, Author of “Web 2.0 A Strategy Guide” “ ”
- 29. © Acando AB TheCollaboration Challenge
- 30. © Acando AB WhatDo We Mean With Collaboration? Goal Communication Interaction Collaboration
- 31. © Acando AB Communication- Centric One-to-OneOne-to-Many Many-to-ManyContent- Centric
- 32. © Acando AB E-mailis Being Mis/Overused ● Overuse and inappropriate use ● No structure or control ● Lock-in of key information ● Key information leaves organization ● Information overload ● Enormous volumes of content Many-to-Many Content- Centric
- 33. © Acando AB WorkflowSystems Don’t Fit All Tasks or Users ● Does not fit user's workstyles ● Not supporting knowledge work ● Over-focus on approval ● Usually complex and requires education ● Licenses not available for all Many-to-Many Content- Centric
- 34. © Acando AB PortalsAre Not Personal ● Mainly one-way communication ● Everyone cannot contribute ● Role needs <> individual needs ● One “truth” how to organize information ● Tools and content in focus, not people One-to-Many Content- Centric
- 35. © Acando AB KeyIngredients for Successful Collaboration
- 36. © Acando AB CollaborativeCulture Consensus-driven Informal Fear of making mistakes Trial-and-error Command-and-control Formal Hero-culture Mentoring-culture
- 37. © Acando AB Easyto use People are visible Universally accessible Informal & spontaneous Fits Different needs Encourages contribution Fits my work-style Truly Collaborative Tools
- 38. © Acando AB CollaborativeAwareness Me 1.0 Me 2.0 I interact with others when I have the time I only use e-mail I occationally update myself I interact with others regularly and self-initiated I use multiple tools I have ambient awareness
- 39. © Acando AB WhatAbout Knowledge Management?
- 40. © Acando AB The“Rules” of Business Are Changing Knowledge-based Structure-based The basis of the operation is the structure of the activities. The basis of the operation is the knowledge of individuals.
- 41. © Acando AB TheKnowledge Management Problem ●Knowledge is often stored in private notebooks and in peoples heads (tacit knowledge) ●Knowledge is typically exchanged ad hoc and informally person-to- person
- 42. © Acando AB TheProblem with Knowledge Management version 1.0 ●Really not about people ●Knowledge treated as a separate "thing" ●Knowledge management seen as a separate act ●No return on contributions ●Does not blend with human nature
- 43. © Acando AB ●Simpleand social tools enable a convenient and user-driven way to capture tacit knowledge and build collective intelligence ●Blogs and wikis are the 21st Century‟s notebooks and social networks are the water coolers What Web 2.0 Brings to Knowledge Management Blogs Wikis Social Network
- 44. © Acando AB PARTII Tools, Technologies and their uses
- 45. © Acando AB Enterprise2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor, Harward Business School “ ”
- 46. © Acando AB HowWeb 2.0 is Penetrating the Enterprise Wikis RSS Blogs 45% 43% 35% IDC, “Quick Look Survey”, February 2007
- 47. © Acando AB HowEnterprises Are Using Web 2.0 The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007 Interfacing with partners & suppliers Interfacing with customers Internal collaboration 75% 70% 51%
- 48. © Acando AB TheChallenge: Getting the Balance Right ©2007 Collaborative Strategies 47 Control Corporate IT Control Corporate Content Search & Browse Corporate Taxonomies Transactional Interactions Enterprise Applications Empowerment Users in Control User-Generated Content Publish & Subscribe User-Generated Metadata Social Interactions Individual Applications &
- 49. © Acando AB Beingdismissive of blogs and wikis because of how they are most of-ten used, and talked about, today is a mistake. What is important is how they could be used. The Gilbane Report Vol 12 no 10, 2005 "Blogs & Wikis: Technologies for Enterprise Applications?" “ ”
- 50. © Acando AB PositioningCollaboration Tools in Time and Space Apart Together ApartTogether Time Space E-mail Workflow Portals Phone SMS Video Conferencing
- 51. © Acando AB PositioningCollaboration Tools in Context and Structure Ad-hoc Project Process Structure Context Individual Team/Unit Enterprise Ecosystem
- 52. © Acando AB Team OfficeBusiness Unit Project Enterprise Community ofPractice Friends Community of Interest We Need Many Different Spaces for Collaboration
- 53. © Acando AB KeyTools & Technologies
- 54. © Acando AB KeyTools And Technologies We Will Focus On Social networks – Connections & Context Syndication & Mashups - Reuse
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- 56. © Acando AB AnyoneWho Can Write Can Blog Label your post Publish immediately or later Edit easily
- 57. © Acando AB Readand Share as You Like Comment Share and Bookmark Subscribe to feed
- 58. © Acando AB Ourlegal department loves the blogs, because it is basically a written-down, backed-up, permanent time-stamped version of the scientists notebook. Marissa Mayer VP of Search Product & User Experience , Google “ ”
- 59. © Acando AB WhyEnterprise Blogs? ●Blogs are a good way of conveying information instantly to the rest of your community in one action ●They can be used as a timeline of events within a workgroup ●Capture and present ideas and opinions to coworkers ●Gather feedback and involve others in discussions
- 60. © Acando AB Examplesof Enterprise Uses ●CEO blog for communicating with coworkers ●Product management blogs for product communication and strategies ●Project management blogs for meeting minutes, project history, project definition, risks… ●Sales blogs for sales and customer development ●Personal blogs for sharing experiences, links, news, ideas, opinions…
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- 62. © Acando AB CollectiveEditing Made Easy Get notified Discuss View history Structure by linking Edit without approval
- 63. © Acando AB WIKI PAGE Howto Edit a Wiki 1. Check if subject exists 2. Exists = continue to next step Does not exist = create a new page 3. Edit the page 4. Save Previous versions Edit
- 64. © Acando AB WhyEnterprise Wikis? ●Captures business information that otherwise would float around in emails ●Easy to access and find information as the wiki is web-based and provides search ●Easy and fast to edit thanks to simple interface and flexible format ●Easy to fix mistakes thanks to versioning and audit trail of unstructured content Anyone can contribute!
- 65. © Acando AB Examplesof Enterprise Uses ●Knowledge bases with corporate “how-to‟s”, information for new employees, practical information ●Requirements management for capturing, negotiating and agreeing on requirements ●Capturing "intelligence" such as competitor and industry activities and consumer trends ●R&D quickly capture bookmarks and commentary on topics. write up research proposals, notes, and experiments ●Corporate glossaries such as product terminology
- 66. © Acando AB Thedecision to embrace wikis is part of a changing ethic at the department, from a „need to know culture‟ to a „need to share culture‟. Eric M. Johnson Office of eDiplomacy, US State Department “ ”
- 67. © Acando AB ”Intellipedia”- Connecting the Dots at CIA After 9/11
- 68. © Acando AB WrappingUp About Blogs and Wikis Single- author insights Blogs Wikis Collective Intelligence User-generated, interlinked and rapidly adaptable bodies of knowledge open to everyone Multi-author “agreed-upon” knowledge
- 69. © Acando AB ENTERPRISESOCIAL NETWORKS
- 70. © Acando AB Whatis Social Networking?
- 71. © Acando AB Thesocial network put all that we were doing into context. Richard Dennison Intranet and channel strategy manager at BT “ ”
- 72. © Acando AB WhyEnterprise Social Networks? ●A shared social space for people who are apart in time and/or space ●Easy to find people to connect, communicate with and get to know them ●Rapid distribution of relevant and informal information person-to-network ●Build relationships across boundaries (organizational, geographic…) ●Provides a context for knowledge exchange
- 73. © Acando AB SocialNetworks Enable More and Broader Interaction
- 74. © Acando AB KeyFeatures – Examples Find & connect with peopleDescribe who you are in a profile Share contentTag your own and other people‟s content
- 75. © Acando AB KeyFeatures – Examples See network activities Participate in groups
- 76. © Acando AB Visits& Views Downloads Favourites Tags Social Bookmarks Editorial Selection Embeds Links User Activities Brings Valuable Content to the Surface Shares Comments
- 77. © Acando AB TheLong Tail of Content Use Usage rate Total amount of content 1-5% above ”the water line” Still findable and accessible, but filtered out
- 78. © Acando AB SocialTools Encouraging Disruptive Thinking at BT
- 79. © Acando AB ENTERPRISESYNDICATION
- 80. © Acando AB Subscribeto Information and Read in a Reader Bookmark items Share items Label items Read all feeds in one place Mark items as read Subscribe to feeds
- 81. © Acando AB Hasanything changed? Are there any new posts? Will a search return something new? Ordinary Surfing for Information = Constant Checking Check Check Check Based on slides by James Dellow (2008)
- 82. © Acando AB Newsabout content changes New blog posts New search results Syndication Makes the Content Come to You Instead Based on slides by James Dellow (2008)
- 83. © Acando AB WhySyndication? ●Control what you read ●Spend less time searching ●Receive information instantly and in a consistent manner ●Increase you capacity to consume many sources ●Avoid occupational spam by avoiding irrelevant information and spam
- 84. © Acando AB I ENTERPRISEMASHUPS
- 85. © Acando AB NoProgramming Required! Authentication Straight from the source Rearrange Drag-and-drop Configure Search
- 86. © Acando AB MashupsAre Lightweight Services ● Mashups are lightweight, composite applications, based on web architecture ● They mix and source content or functionality from existing systems ● The sourced content and functionality retain their original purpose Developer User AssembleDevelop Illustration based on illustration by Dion Hinchcliffe (2007)
- 87. © Acando AB Accordingto Gartner by 2010, 80% of enterprise applications will be mashups.
- 88. © Acando AB Web2.0 Lower The Investment Barriers Projects that do justify big IT spending Value Projects that do not justify big IT spending Unserved demands Buy Build SaaS Mashups and hacks Amy Shuen (2008)
- 89. © Acando AB WhyEnterprise Mashups? ●Allow for real-time business intelligence by aggregate information from various sources ●Can serve temporary and urgent needs as they can be quickly assembled ●Can be adapted to personal needs as it mashups are assembled rather than programmed and can be assembled by anyone ●Puts transactional data in context by allowing connections to both structured sources (enterprise apps) and unstructured sources (blogs, web sites…)
- 90. © Acando AB ©Acando AB Collaboration in Practice
- 91. © Acando AB CaseStudy: Team Collaboration • Share ideas, opinions, experiences, news • Distribute agendas and meeting minutesBlog • Information to iroduce new coworkers • Keep history of sales activities • Use as knowledge base Wiki • Collaborate on document deliverables • Share presentations, documents, articles • Store templates, resources, reference cases File Share • Quick questions and statuscheckups • Real-time conversations 1-to-1 or M-to-MIM • Internal virtual meetings • External virtual meetings Web Conferencing
- 92. © Acando AB ©Acando AB The Collaboration Platform
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- 94. © Acando AB TheCollaboration Platform Collaboration Spaces Enterprise Unit Project Community Personal Collaboration Tools Instant Messaging Voice Video Desktop Sharing Blogs & wikis Intranets & Portals Web- & Podcasts File Sharing Mashups RSS Readers Profiles & Presence Tagging & Social Bookmarking E-mail Social Networks RSS Versioning Search Security Workflow Metadata Basic Content Services
- 95. © Acando AB Web2.0 Tools – What They Have and What They Need Choice of tools Simple Social Rich Media Integrated Accessible Secure Enterprise
- 96. © Acando AB SOAAnd Web 2.0 Exploit Services but.. SOA • Heavyweight • Composites • Application services • Centralized • Enterprise • Planned Web 2.0 • Lightweight • Mashups • Content services • Peer • In the cloud • Emergent Service Paradigm
- 97. © Acando AB MagicQuadrant for Collaboration
- 98. © Acando AB TheSocial Software Marketplace – On-Premises Software Collaboration Platforms Microsoft – SharePoint 2007 IBM – Connections/Quickr Oracle – Oracle WebCenter Suite/Pathways EMC – Documentum OpenText – Livelink ECM – Extended Collaboration Social Software Suites Drupal – Drupal Awareness – Awareness Platform Connectbeam – Social Software Appliance Jive Software –Clearspace Traction Software –TeamPage NewsGator – Social Sites Telligent – Community Server Wiki Software Atlassian – Confluence MediaWiki – MediaWiki Socialtext – Socialtext Twiki – Twiki Blog Software Six Apart – Movable Type Automattic – WordPress RSS Software Attensa – Attensa FeedServer NewsGator – Enterprise Server
- 99. © Acando AB TheSocial Software Marketplace – Software as a Service Collaboration Suites Google – Google Apps GroupSwim – GroupSwim Web Conferencing Cisco – WebEx Microsoft – LiveMeeting Yugma GoToMeeting Wiki Software Socialtext Twiki Blog Software Automattic – WordPress Google – Blogger TypePad Instant Messaging Google – Google Talk Microsoft – MSN Messenger
- 100. © Acando AB PARTIII Approaching Web 2.0 at Work
- 101. © Acando AB 100 Reactive •Collaboration choked or cut down Managed • Collaboration allowed to grow Proactive • Collaboration nurtured and cultivated http://www.flickr.com/photos/jam343/1703693/sizes/o/
- 102. © Acando AB KeyDisciplines Of Collaboration Maturity Awareness Culture Architecture Governance
- 103. © Acando AB KeyDisciplines Of Collaboration Maturity Awareness Communication and coordination as a way to collaborate Culture A hero culture with strong command and control structures Architecture Individuals find their own tools and how to manage content Governance Individuals need to act based on their own judgment Reactive
- 104. © Acando AB KeyDisciplines Of Collaboration Maturity Awareness Communication and coordination as a way to collaborate Local collaboration for problem solving Culture A hero culture with strong command and control structures A more informal culture striving for synergies and consensus Architecture Individuals find their own tools and how to manage content Standardized tools and accessible content Governance Individuals need to act on their own judgment Guiding principles and supporting roles defined Reactive Managed
- 105. © Acando AB KeyDisciplines Of Collaboration Maturity Awareness Communication and coordination as a way to collaborate Local collaboration for problem solving Cross- collaboration for optimization and innovation Culture A hero culture with strong command and control structures A more informal culture striving for synergies and consensus A sharing and mentoring culture based on trust Architecture Individuals find their own tools and how to manage content Standardized tools and accessible content Integrated flexible collaborative platform Governance Individuals need to act on their own judgment Guiding principles and supporting roles defined Balance of flexibility and control (mainly user led) Reactive Managed Proactive
- 106. © Acando AB GovernanceFor The Formal And Informal Formal process • Defined artifacts & products • Structured and secured approach • Value for the enterprise Informal process • Ideas & concepts • Spontaneous and open approach • Value for community Tipping Point • Cost-Benefit • Compliance • Risk
- 107. © Acando AB ChangeRequired On All Levels Management • Vision and a collaborative environment • Be accessible and less formal • Broad input and spontaneous interactions • Trust your co-workers and let ideas flow • Remove barriers and leverage initiatives Co-worker • Present and promote yourself • Connect to people and expand your network • Create, share and participate actively • Be a role model • Coach and guide your colleagues
- 108. © Acando AB Realizethat Enterprise Web 2.0 is unavoidable. Begin planning how to deploy effective Web 2.0 capabilities for maximum business value. Anthony Bradley Gartner “ ”
- 109. © Acando AB GettingStarted with The Acando Approach How to kick-start an initiative Intention Vision Development Life-Cycle Awareness Seminar(s) - customized seminar Direction Workshop(s) - pains, challenges, maturity, stakeholders, value….
- 110. © Acando AB Web2.0 Success Factors Start immediately and focus on business value, not risk Set the social networks and the culture as the foundation Manage a portfolio of Web 2.0 tools and seed content Be committed for the long run and reward participation
- 111. © Acando AB Principlesof Web 2.0 ● Users create value ● Utilize collective intelligence ● People build connections ● Get visible and social ● Networks multiply effects ● Actively promote growth ● Syndicate corporate competence ● Reuse and repurpose assets ● Ecosystems are value networks ● Limit the barriers for collaboration and innovation My Organization Amy Shuen (2008)
- 112. © Acando AB Web2.0 Challenges And Enterprise Stakeholders • How to attract user participation and build on collective user value? Marketing • How to re-use knowledge assets and improve collaboration and innovation? Operations • How to capitalize competence, web infrastructure, and activate network effects? Finance • How to empower the individual and enrich interaction in social networks? HR • How to set up a simple, flexible and integrated collaborative platform? IT
- 113. © Acando AB ©Acando AB THANK YOU!