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Why and how? 2.0 tools in the working environment
The document discusses the impact of Web 2.0 tools on communication and collaboration within organizations, highlighting the evolution from static to interactive digital platforms. It emphasizes the need for a collaborative culture and effective information management, recommending the use of social tools like blogs, wikis, and social networks to enhance knowledge sharing and connectivity among employees. Additionally, it outlines the benefits of adopting these tools to improve workflow, communication, and overall organizational efficiency.
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Why and how? 2.0 tools in the working environment
- 1. Working with WEB 2.0tools Why? How?
- 2. Communication technologies change society in waves © Acando AB
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- 4. http://www.flickr.com/photos/storm_gal/ © Acando AB
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- 7. Innovations like thesehave helped to democratizise access to information. © Acando AB
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- 9. Since information ispower, such innovations are often met with scepticism and fear. © Acando AB
- 10. But we musttry to overcome our scepticism and fears by learning to see the value these innovations bring. © Acando AB
- 11. We Must LearnTo Look Beyond Obvious © Acando AB
- 12. We Must LearnTo See The Tools Social Networks Blogs Wikis Sharing websites Instant Messaging Social Micro-blogging RSS feeds Bookmarking & readers © Acando AB
- 13. We Must SeeThe Needs They Adress Find and connect with other people Share information and experiences Contribute to with others and use collective intelligence Share photos Communicate with others spontaneously and direct with others Consume relevant Share any Communicate information from Information you quick and informally sources you trust find with others with others © Acando AB
- 14. As individuals, manyof us are already using these tools to enrich and simplify our (social) lives. © Acando AB
- 15. At work themantra is “Communication. Communication. Communication.”
- 16. o rganization The worldis now flat.
- 17. Today, project teamsuse amazing web tools to work together from anywhere in the world.
- 18. It’s a whole new paradigm.
- 19. Our question today: How can an organization improve collaboration with these simple and social tools? © Acando AB
- 20. “ If HP knew what HP knows, we would be three times as profitable. ” Lew Platt Former CEO of Hewlett-Packard © Acando AB
- 21. How the WebHas Evolved 1.0 One-way & broad 1.X Dynamic & interactive 2.0 Simple & social E-mail Dynamic Websites Blogs Static Websites Portals Wikis Discussion forums Communities RSS Instant Messaging Agents Mashups Chat Rooms VIdeo Conferencing Pod- & webcasts Web services Social Networks Collaborative filtering Social Bookmarking VOIP Folksonomies Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated © Acando AB
- 22. 1996 2006 Mostly Read-Only Widly Read-Write 250 000 sites 80 000 000 sites Collective Intelligence 45 million users worldwide 1+ billion users worldwide © Acando AB
- 23. “ All business are media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences - employees and the world. ” Clay Shirky “Here Comes Everybody: The Power of Organizing Without Organizations” © Acando AB
- 24. The Collaboration Challenge ©Acando AB
- 25. What Do WeMean With Collaboration? Communication Interaction Collaboration Goal © Acando AB
- 26. Communication- One-to-One One-to-Many Many-to-Many Centric Content- Centric © Acando AB
- 27. E-mail is BeingMis/Overused ● Overuse and inappropriate use Many-to-Many ● No structure or control ● Lock-in of key information Content- Centric ● Key information leaves organization ● Information overload ● Enormous volumes of content © Acando AB
- 28. Workflow Systems Don’tFit All Tasks or Users ● Does not fit user's workstyles Many-to-Many ● Not supporting knowledge work ● Over-focus on approval Content- Centric ● Usually complex and requires education ● Licenses not available for all © Acando AB
- 29. Portals Are NotPersonal ● Mainly one-way communication One-to-Many ● Everyone cannot contribute ● Role needs <> individual needs Content- Centric ● One “truth” how to organize information ● Tools and content in focus, not people © Acando AB
- 30. Key Ingredients for Successful Collaboration © Acando AB
- 31. Collaborative Culture Command-and-control Consensus-driven Formal Informal Hero-culture Mentoring-culture Fear of making mistakes Trial-and-error © Acando AB
- 32. Truly Collaborative Tools Fits my Fits work-style Different needs Universally accessible Informal & spontaneous People are Encourages Easy to use visible contribution © Acando AB
- 33. Collaborative Awareness I interact with I interact with others when I others regularly have the time and self-initiated Me 1.0 Me 2.0 I only use I use e-mail multiple tools I have I occationally ambient update myself awareness © Acando AB
- 34. What About Knowledge Management? © Acando AB
- 35. The “Rules” ofBusiness Are Changing The basis of the operation is the Knowledge-based structure of the activities. The basis of the operation is the knowledge of individuals. Structure-based © Acando AB
- 36. The Knowledge ManagementProblem ● Knowledge is often stored in private notebooks and in peoples heads (tacit knowledge) ● Knowledge is typically exchanged ad hoc and informally person-to- person © Acando AB
- 37. The Problem withKnowledge Management version 1.0 ● Really not about people ● Knowledge treated as a separate "thing" ● Knowledge management seen as a separate act ● No return on contributions ● Does not blend with human nature © Acando AB
- 38. What Web 2.0Brings to Knowledge Management ● Simple and social tools enable a convenient and user-driven way to capture tacit knowledge and build collective intelligence Blogs Social Network Wikis ● Blogs and wikis are the 21st Century‟s notebooks and social networks are the water coolers © Acando AB
- 39. PART II Tools, Technologies and their uses © Acando AB
- 40. “ Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. ” Andrew McAfee Associate Professor, Harward Business School © Acando AB
- 41. How Web 2.0is Penetrating the Enterprise Blogs 45% RSS 43% Wikis 35% IDC, “Quick Look Survey”, February 2007 © Acando AB
- 42. How Enterprises AreUsing Web 2.0 Internal collaboration 75% Interfacing 70% with customers Interfacing with partners & 51% suppliers The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007 © Acando AB
- 43. “ Being dismissive of blogs and wikis because of how they are most of-ten used, and talked about, today is a mistake. What is important is how they could be used. ” The Gilbane Report Vol 12 no 10, 2005 "Blogs & Wikis: Technologies for Enterprise Applications?" © Acando AB
- 44. We Need ManyDifferent Spaces for Collaboration Enterprise Business Office Unit Team Project Community Friends of Interest Community of Practice © Acando AB
- 45. Key Tools &Technologies © Acando AB
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- 47. Collective Editing MadeEasy Edit without Discuss approval View history Get notified Structure by linking © Acando AB
- 48. How to Edita Wiki 1. Check if subject exists 2. Exists = continue to next step Edit WIKI Does not exist = create a new PAGE page 3. Edit the page 4. Save Previous versions © Acando AB
- 49. Why Enterprise Wikis? ●Captures business information that otherwise would float around in emails ● Easy to access and find information as the wiki is web-based and provides search ● Easy and fast to edit thanks to simple interface and flexible format ● Easy to fix mistakes thanks to versioning and audit trail of unstructured content Anyone can contribute! © Acando AB
- 50. Examples of EnterpriseUses ● Knowledge bases with corporate “how-to‟s”, information for new employees, practical information ● Requirements management for capturing, negotiating and agreeing on requirements ● Capturing "intelligence" such as competitor and industry activities and consumer trends ● R&D quickly capture bookmarks and commentary on topics. write up research proposals, notes, and experiments ● Corporate glossaries such as product terminology © Acando AB
- 51. “ The decision to embrace wikis is part of a changing ethic at the department, from a „need to know culture‟ to a „need to share culture‟. ” Eric M. Johnson Office of eDiplomacy, US State Department © Acando AB
- 52. ENTERPRISE SOCIAL NETWORKS ©Acando AB
- 53. What is SocialNetworking? © Acando AB
- 54. “ The social network put all that we were doing into context. ” Richard Dennison Intranet and channel strategy manager at BT © Acando AB
- 55. Why Enterprise SocialNetworks? ● A shared social space for people who are apart in time and/or space ● Easy to find people to connect, communicate with and get to know them ● Rapid distribution of relevant and informal information person-to-network ● Build relationships across boundaries (organizational, geographic…) ● Provides a context for knowledge exchange © Acando AB
- 56. Social Networks EnableMore and Broader Interaction © Acando AB
- 57. Key Features –Examples Describe who you are in a profile Find & connect with people Tag your own and other people‟s content Share content © Acando AB
- 58. Key Features –Examples See network activities Participate in groups © Acando AB
- 59. User Activities BringsValuable Content to the Surface Comments Editorial Selection Favourites Visits & Views Downloads Links Tags Embeds Social Bookmarks Shares © Acando AB
- 60. The Long Tailof Content Use Usage rate 1-5% above ”the water line” Still findable and accessible, but filtered out Total amount of content © Acando AB
- 61. Social Tools EncouragingDisruptive Thinking at BT © Acando AB
- 62. Collaboration in Practice ©Acando AB © Acando AB
- 63. Case Study: TeamCollaboration • Share ideas, opinions, experiences, news Blog • Distribute agendas and meeting minutes • Information to iroduce new coworkers Wiki • Keep history of sales activities • Use as knowledge base • Collaborate on document deliverables File Share • Share presentations, documents, articles • Store templates, resources, reference cases • Quick questions and statuscheckups IM • Real-time conversations 1-to-1 or M-to-M Web • Internal virtual meetings Conferencing • External virtual meetings © Acando AB
- 64. PART III Approaching Web 2.0 at Work © Acando AB
- 65. Proactive Managed • Collaboration nurtured and • Collaboration cultivated allowed to Reactive grow • Collaboration choked or cut down 100 © Acando AB http://www.flickr.com/photos/jam343/1703693/sizes/o/
- 66. “ Realize that Enterprise Web 2.0 is unavoidable. Begin planning how to deploy effective Web 2.0 capabilities for maximum business value. ” Anthony Bradley Gartner © Acando AB