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Web 2.0 Licensed to Kill

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Mike Thornburg
Mike Thornburg

Web 2.0 allows for increased participation and sharing of information online through things like social media and user-generated content. Real estate is embracing these new technologies, with things like real estate blogs and mashups that combine real estate data from different sources. As bandwidth increases further with Web 3.0, real estate will continue to be reshaped by more immersive experiences online and more intelligent applications. The consumer is driving these changes in how business is done.

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Licensed To Kill Consumers Embrace Web 2.0 Applications for Real Estate
Past, Present…Next
Wait, I missed Web 1.0! ,[object Object],[object Object],[object Object],[object Object],allentate.com Dec.9, 1999
Web 2.0, taking aim at real estate
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object]
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object]
What’s a Blog? ,[object Object],[object Object],[object Object],[object Object]
What’s a Blog?
What’s a Blog? Indexing over 133,000,000 weblogs
What’s a Blog?
What’s a blog? 69,553 posts tagged Real Estate
What’s a Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do you Twitter? Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.
“ Video killed the radio star…” ,[object Object],[object Object],[object Object]
“ Video killed the radio star…” ,[object Object],[object Object],[object Object],[object Object]
“ Video killed the radio star…”
“ Video killed the radio star…”
“ Video killed the radio star…” No Houses for sale? Sell yourself!
“ Video killed the radio star…”
“ Video killed the radio star…” Over 200,000,000 YouTube videos served up daily.
“ Video killed the radio star…” Top 5 Online Video Websites ranked by Market Share of U.S. Visits   Rank name domain Mar-08 Mar-07 Percent Change 1. YouTube www.youtube.com 73.18% 55.28% 32% 2. MySpaceTV www.myspacetv.com 9.21% 17.73% -48% 3. Google Video video.google.com 4.06% 8.42% -52% 4. Yahoo! Video video.search.yahoo.com 2.16% 2.63% -18% 5. Break.com www.break.com 1.82% 1.57% 16%
“ Video killed the radio star…”
MashUps: For Your Eyes Only ,[object Object],[object Object],[object Object]
MashUps ,[object Object],[object Object],[object Object],[object Object]
MashUps ,[object Object],[object Object],See MashUps of the day at www.programmableweb.com
MashUps
MashUps ,[object Object],[object Object]
MashUps Makes MLS redundant?
MashUps
MashUps
MashUps
MashUps Cut out the real estate agent!
MashUps
MashUps
Web 2.0: the ultimate network “ Where two or more of you are gathered…” Matthew 18:20 We are in the midst of a personal brand gold rush. With all the social media tools currently at our disposal, anyone can seize the opportunity to make a name for themselves if they are passionate, genuine, and willing to work their face off. Gary Vaynerchuk , Co-Owner and Director of Operations, Wine Library TV
Web 2.0: the ultimate network ,[object Object],[object Object]
Web 2.0: the ultimate network ,[object Object],[object Object]
Web 2.0: the ultimate network
Web 2.0: the ultimate network 110,000,000 members
Web 2.0: the ultimate network 12,000,000 members
Web 2.0: the ultimate network 114,857 members
Web 2.0: the ultimate network
Web 2.0: the ultimate network Word travels quickly on Web 2.0
Web 2.0: the ultimate network
Web 2.0: the ultimate network Largest city in USA
Web 2.0: Second Life                                                                        User to User Transactions                                                                        Monthly User Hours                                                                        Peak Concurrent users                                                                        Resident Owned Land Mass
Social Media goes legit
Social Media: Big Numbers Monthly US Market Share of Pages to Social Networks, 2007 - 2008 Average Visit Time to Social Networking by Age
Social Media: Big Numbers
Okay…what’s next? ,[object Object]
Web 3.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does all this mean for real estate? ,[object Object],[object Object],[object Object],[object Object]
Recommended Resources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mike is available to speak to your group ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Web 2.0 Licensed to Kill

  • 1. Licensed To Kill Consumers Embrace Web 2.0 Applications for Real Estate
  • 3.
  • 4. Web 2.0, taking aim at real estate
  • 5.
  • 6.
  • 7.
  • 9. What’s a Blog? Indexing over 133,000,000 weblogs
  • 11. What’s a blog? 69,553 posts tagged Real Estate
  • 12.
  • 13. Do you Twitter? Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.
  • 14.
  • 15.
  • 16. “ Video killed the radio star…”
  • 17. “ Video killed the radio star…”
  • 18. “ Video killed the radio star…” No Houses for sale? Sell yourself!
  • 19. “ Video killed the radio star…”
  • 20. “ Video killed the radio star…” Over 200,000,000 YouTube videos served up daily.
  • 21. “ Video killed the radio star…” Top 5 Online Video Websites ranked by Market Share of U.S. Visits   Rank name domain Mar-08 Mar-07 Percent Change 1. YouTube www.youtube.com 73.18% 55.28% 32% 2. MySpaceTV www.myspacetv.com 9.21% 17.73% -48% 3. Google Video video.google.com 4.06% 8.42% -52% 4. Yahoo! Video video.search.yahoo.com 2.16% 2.63% -18% 5. Break.com www.break.com 1.82% 1.57% 16%
  • 22. “ Video killed the radio star…”
  • 23.
  • 24.
  • 25.
  • 27.
  • 28. MashUps Makes MLS redundant?
  • 32. MashUps Cut out the real estate agent!
  • 35. Web 2.0: the ultimate network “ Where two or more of you are gathered…” Matthew 18:20 We are in the midst of a personal brand gold rush. With all the social media tools currently at our disposal, anyone can seize the opportunity to make a name for themselves if they are passionate, genuine, and willing to work their face off. Gary Vaynerchuk , Co-Owner and Director of Operations, Wine Library TV
  • 36.
  • 37.
  • 38. Web 2.0: the ultimate network
  • 39. Web 2.0: the ultimate network 110,000,000 members
  • 40. Web 2.0: the ultimate network 12,000,000 members
  • 41. Web 2.0: the ultimate network 114,857 members
  • 42. Web 2.0: the ultimate network
  • 43. Web 2.0: the ultimate network Word travels quickly on Web 2.0
  • 44. Web 2.0: the ultimate network
  • 45. Web 2.0: the ultimate network Largest city in USA
  • 46. Web 2.0: Second Life                                                                        User to User Transactions                                                                        Monthly User Hours                                                                        Peak Concurrent users                                                                        Resident Owned Land Mass
  • 48. Social Media: Big Numbers Monthly US Market Share of Pages to Social Networks, 2007 - 2008 Average Visit Time to Social Networking by Age
  • 49. Social Media: Big Numbers
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.

Editor's Notes

  1. Powered by broadband Fat Pipes there is a plethora of new consumer facing web sites offering data integration with mapping application interfaces. Be it Google Earth or Microsoft Global the data hungry consumer is embracing these APIs with newfound enthusiasm.