This document discusses the key aspects of Web 2.0, which focuses on user-generated content and sharing. It defines Web 2.0 as applications that improve based on increased user participation. Specifically, the document outlines how people share opinions on blogs, microblogs, and social networks. It also explains how people share content like photos, music and videos. Lastly, it discusses considerations for sharing content online, including privacy and intellectual property rights.

1. Web 2.0: it's all about sharing
Pablo Garaizar Sagarminaga
International Campus of Languages – Deusto Summer
July 2010

2. Outline
● What is Web 2.0?
● Sharing opinions:
● blogs, microblogs, social networks.
● Sharing content:
● Photos, music, videos, etc.
● How to share content:
● Privacy.
● Intellectual Property.

3. What is Web 2.0?

4. “web 2.0” is just a
buzzword

5. What is a buzzword?

6. Comercials use plenty of them

7. Same thing happens with
technology

8. The 'dot-com' crash

9. How to cook a technical buzzword...

10. 1. Use acronyms everywhere

11. 2. Use fancy prefixes

12. Apple trick: a lowercase “i” fits all

13. 3. Use numbers (the bigger the better)

14. “But how to persuade the other sharks
in the tank that this blood feast was
different from the previous boom-
and-bust? Easy: Dismiss everything
that came before as 'Web 1.0'”
Jeffrey Zeldman

15. Marketing people:
Please, stop talking about Web 3.0!

16. So, Web 2.0 is the
evolution of the Web

17. “Web 2.0: applications
that get better the more
people use them”
Tim O'Reilly

18. Web 2.0 is the
social web

19. social means people

20. People sharing content,
people sharing opinions

21. A lot ‡ all
The Pareto theorem
20/80
1/19/80

22. Blogs, microblogs and
social networks

23. Blogs

24. Used to be very popular a few years ago

25. Exponential growth (2003 to 2006)

26. Then people realized...

27. It's a lot of work to feed a blog

28. Most blogs are not interesting

29. Gartner's hype cycle

30. Gartner s 2006 hype cycle

31. Gartner s 2007 hype cycle

32. Gartner s 2008 hype cycle

33. Gartner s 2009 hype cycle

34. Microblogs

35. Microblogging: easier, faster, more often

36. Where?

37. Twitter.com

38. The Twitter Life Cycle

39. “lifestreaming”: people
streaming their lives

40. Social networks

41. Lifestreaming on
steroids: videos, photos,
chats, games, polls, etc.

42. Where?

43. Facebook.com

44. Tuenti.com

45. “Social networks are
the new e-mail”
David Sacks

46. People sharing content

47. Lots of content-sharing platforms

48. But... we need to know
how to share

49. Privacy and disclosure

50. Facebook and privacy

51. Facebook and privacy

52. Facebook and privacy

53. ReclaimPrivacy.org

54. Intellectual Property
rights and Remix culture

55. Is there any genuine original idea?

56. 'Pop'ular music
http://www.youtube.com/watch?v=qHBVnMf2t7w

57. Remixes + mashups = new content

58. The traffic light metaphor

59. Copyright
Creative Commons
licenses
Copyleft
Public Domain

60. Creative Commons: from © to PD

61. Conclusions

62. “The machine is (using) us”
Michael Wesch
http://youtube.com/watch?v=NLlGopyXT_g

63. Thank you ;-)

64. References
● Introducing Web 2.0 concepts, John Lewis,
Intergen, 2007.
● What Is Web 2.0?, Tim O'Reilly, Web 2.0 Expo
Berlin, 2007.
● Digital ethnography of Youtube, Michael
Wesch, Kansas State University, 2007.
● Web 2.0 en educación, Julen Iturbe-Ormaetxe,
www.jiturbe.com, 2007.
● Web 2.0, Daniel Gutierrez, EHU/UPV, 2007.

65. All rights of images are reserved by
the original owners*, the rest of the
content is licensed under a
Creative Commons by-sa 3.0
license
* Universidad de Deusto, Gartner, Creative Commons, Wikipedia, Google, Facebook, Tuenti,
Slideshare, Vimeo, Twitter, Yahoo!, SanDisk, Microsoft, Apple, Sony, Nintendo, EFF,
JoyofTech, CogDog, jope1978 (Flickr), iceninejon (Flickr), martinescalante (Flickr), leelefever
(Flickr), dhammza (Flickr)