ALPSP Web 2 Intro2010
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Web 2.0 is characterized by user participation, openness, and network effects. It leverages user data and collective intelligence by allowing data remixing and transformation. As more people use Web 2.0 applications and services, they become better through participation and harnessing the intelligence of many users. Examples include social media platforms, user-generated content sites, and applications with open APIs that allow developers to build on the platform.
![Web 2.0: An Introduction… David Smith, Business Innovations Manager [email_address]](https://image.slidesharecdn.com/alpspweb2intro2010-100209050523-phpapp01/85/ALPSP-Web-2-Intro2010-1-320.jpg)
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ALPSP Web 2 Intro2010
- 1. Web 2.0: An Introduction… David Smith, Business Innovations Manager [email_address]
- 3. Bleeding Edge late 90s: Netscape 3.01
- 4. The Start of Amazon.com
- 5. Yahoo - January 1997 Hand coded HTML
Editor's Notes
- This view of the rising Earth greeted the Apollo 8 astronauts as they came from behind the Moon after the lunar orbit insertion burn. The photo is displayed here in its original orientation, though just about every use of this image has the moon’s surface at the bottom (According to the media - things just don’t rise sideways it seems). This image, together with the Christmas Eve Television broadcast by the Astronauts, was the first view that we had of the planet in its entirety. I think it’s fair to say that this image transformed our view and our understanding of our place in the universe. It also heralded the technological explosion that was to follow. Arpanet – the progenitor of the Internet was still in the planning stages The personal computer? Didn’t exist yet as the microprocessor was yet to be built.
- Notice the options to turn images on and off… And the What’s New and What’s Cool buttons In Dec 1996 there were roughly 15 Million Internet Hosts. We’ve come a long way Moore’s Law means that in 10 years, computers have increased in computing capacity 100 fold according to Eric Schmidt – CEO of Google
- Amazon – My... Haven’t they grown up...
- A bunch of links arranged in a series of hierarchies – built by hand using experts to categorise the content. (back when the web consisted of 15 million sites) Sound familiar? It does to us at CABI. We do a bibliographic database, built with experts and hierachies... 70% of scholars go to Google first... Great.
- They are not smarter than us, they don’t have special information processing powers, they have just grown up in an environment where internet access and information has always existed on demand in a digital form. This is the generation that doesn’t get analogue as a concept.
- These kids have been socially conditioned in a universe that is utterly different to the one that I grew up in. They've been playing computer games of mind-blowing complexity forever. The Quotes from the Guardian columnist John Naughton actually refers to the newspaper industry – but I thing it could apply to us in the STM area just as well. One thing I am certain of – we need to deliver access to information in a totally different way. “ The user is not broken” a quote from K.G. Schneider aka the freerangelibrarian blogger. Worth a read if you want help getting to grips with the expectations of the end user of your offerings (or mine!)
- What is Web 2.0? A) Web 2.0 is a set of economic, Social and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium, characterised by user participation, openness and network effects…
- So for something to gain the status of Web 2.0 – it has to demonstrate a number of the principles above – perhaps only 1 thing if that is done exceptionally well. But truthfully, most aspiring web 2.0 organisations will probably meet a number of the criteria above.