The document describes weatherQube, a low-cost Wi-Fi weather station sensor that allows users to monitor weather data from anywhere in real-time using their computer, phone or tablet. It uses temperature, barometer and humidity sensors to gather data, which is sent via Wi-Fi to the cloud and presented on a website or mobile apps. The weatherQube device costs around 30 Euro to produce and will retail for 60-70 Euro. It is being developed by serial entrepreneur Marco Magnocavallo through his company.

1. The Wi-Fi Personal Weather Station

2. November 2010 - www.magno.me
weatherQube.What?
Plug it. Start monitoring, enjoy!
A low cost Wi-Fi sensor for the masses.
We want to disrupt the personal weather station market: old plastic devices with
awful LCD displays. Million of devices sold every year without any innovation.
weatherQube let anyone enjoy their weather station from anywhere, in realtime and
with any device.

3. November 2010 - www.magno.me
weatherQube. How?
1. open the box and connect weatherQube to your Wi-Fi network
2. weatherQube start gathering sensors’ data
3. weatherQube send data to the cloud
4. open your web browser, iPhone or iPad and enjoy your personal weather station
Plug it. Start monitoring, enjoy!

4. November 2010 - www.magno.me
Temperature,
barometer, umidity
sensors
weatherQube.The device
Wi-Fi, battery
operated, rugged.
Production costs are as low as 30 Euro.
Consumer price will be 60/70 Euro.

5. November 2010 - www.magno.me
weatherQube.The website
A full flavoured web interface to
check sensors’ data, interact with
the charts and configure
personalized alert.

6. November 2010 - www.magno.me
weatherQube. Mobile Apps
Apps for all popular appstores: iPhone, iPad
and Android apps will be developed.

7. November 2010 - www.magno.me
weatherQube.API
An open API system to let everyone play with data collected from thousands of
sensors all over the world.
Owners can share data collected from their weatherQube or keep it private.

8. November 2010 - www.magno.me
weatherQube.Who
Marco Magnocavallo, serial entrepreneur.
http://it.linkedin.com/in/marcomagnocavallo
His last venture is Blogo, the most visited vertical blog network in italy and the 3rd italian
media property with 11 million unique users a month. RCS Mediagroup, the largest media
company in Italy bought a 70% share of the company with his digital media company DADA
(stock: DA.MI).
http://www.crunchbase.com/company/e-box-blogo-it
Prior to Blogo Marco founded Communicate! (1996) a web agency he sold to a pre IPO company (2001).
Communicate! developed intranet and extranet projects for medium and big customers such as the Italian
Postal Service, McKinsey, Lycos, Daimler and Alcoa.
He also founded Livesupport, an online customer care company (1999) and Litebox a popular e-commerce site
he agreed to sell to Fininvest (2000). In 2003 he founded MAKI, an ISP with 5000 SME customers he sold to
private investors (2008).