SlideShare a Scribd company logo
© 2016. All Rights Reserved
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
The Third Age of Marketing
Technology
How IoT gives product a voice
The First Age: Broadcast Media – Brand had a voice
The Second Age: Socia Media – Consumer had a voice
The Third Age: IoT– Product has a voice
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
The IoT Ecosystem
03 02 2016_loyalty_summit
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
Where do we see adoption?
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
The IoT ecosystem can be controlled via the “usual”
mobile phone.
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
IoT to IoE
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
IoT in White Goods
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
Smartfridge CAM
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
Dressing rooms with Smart Mirrors in Retail
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
Ralph Lauren’s PoloTech Shirt
Ralph Lauren recently launched
Polo Tech apparel, a smart workout
shirt that monitors the vital activity
stats (heart rate, calories burned,
steps taken, breathing depth etc.)
of the wearer in real time.
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
IoT in Retail
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
LG Smart ThinQ cooker
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
HapiFork – IoT in cutlery
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
SmartDetect – IoT @home
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
Amazon – Dash Button
The Dash is a single-
use Wi-Fi enabled
ordering device that
is tied in with the
Amazon’s Dash
Replenishment
Service, a system by
which products such
as washing
machines, printers
etc., can
automatically order
refills when they run
out, straight from
Amazon.
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
IoT in Automotive
© Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
IoT - Changing the face of customer engagement
Private and Confidential. No part of this document may be reproduced in any material form without the written permission of Hansa Cequity.
IoT Gives Products A Voice !
Thanks

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03 02 2016_loyalty_summit

  • 1. © 2016. All Rights Reserved
  • 2. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential The Third Age of Marketing Technology How IoT gives product a voice
  • 3. The First Age: Broadcast Media – Brand had a voice
  • 4. The Second Age: Socia Media – Consumer had a voice
  • 5. The Third Age: IoT– Product has a voice
  • 6. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential The IoT Ecosystem
  • 8. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Where do we see adoption?
  • 9. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential The IoT ecosystem can be controlled via the “usual” mobile phone.
  • 10. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT to IoE
  • 11. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT in White Goods
  • 12. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Smartfridge CAM
  • 13. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Dressing rooms with Smart Mirrors in Retail
  • 14. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Ralph Lauren’s PoloTech Shirt Ralph Lauren recently launched Polo Tech apparel, a smart workout shirt that monitors the vital activity stats (heart rate, calories burned, steps taken, breathing depth etc.) of the wearer in real time.
  • 15. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT in Retail
  • 16. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential LG Smart ThinQ cooker
  • 17. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential HapiFork – IoT in cutlery
  • 18. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential SmartDetect – IoT @home
  • 19. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential Amazon – Dash Button The Dash is a single- use Wi-Fi enabled ordering device that is tied in with the Amazon’s Dash Replenishment Service, a system by which products such as washing machines, printers etc., can automatically order refills when they run out, straight from Amazon.
  • 20. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT in Automotive
  • 21. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential IoT - Changing the face of customer engagement
  • 22. Private and Confidential. No part of this document may be reproduced in any material form without the written permission of Hansa Cequity. IoT Gives Products A Voice !