Day of the Seafarer, on 25th June 2014, is a celebration of Seafarers across the globe. This toolkit will be made available on the IMO website (www.imo.org) to help everyone to participate. It will include details of the campaign, how to use the hashtag and call to action, and notes on how to use the content, logos and other material created.

1. Day of the Seafarer
25th June 2014
HOW YOU CAN JOIN THE CAMPAIGN

2. Thank you for supporting the Day of the Seafarer
campaign.
This toolkit outlines how you can use Facebook, Twitter,
Youtube, blogs and other platforms to celebrate the Day
of the Seafarer.
If you have any questions or ideas, please
contact Karine Langlois klangloi@imo.org
THANK YOU FOR YOUR HELP.
Intro
Background
Aims
Why
How
Social Media Toolkit

3. Seafarers brought me…
MY BED, SOFA AND CAR!
#thankyouseafarers

4. Download our stickers

5. http://dayoftheseafarer2014.imo.org
Write on our virtual wall

6. What is Day of the Seafarer?
• An official United Nations international observance day
• Every year on 25 June
• Organized by the International Maritime Organization
• Reaches millions of people worldwide
Intro
Background
Aims
Why
How

7. Aims of Day of the Seafarer
2014: Seafarers brought me…
• Celebrate seafarers around the world
• Engage seafarers themselves to tell us about (and
share photos of) their life at sea
• Engage the public to tell us what seafarers have
brought to them, and to thank seafarers for doing so
Intro
Background
Aims
Why
How

8. Why you should be involved
Each of us, as consumers and citizens, has a responsibility to
thank the world’s largest unseen workforce and give them a
voice.
“Seafarers Brought Me” highlights the often “invisible” role
that seafarers play in our lives every day, whilst delivering
more than 90% of the world’s goods.
Intro
Background
Aims
Why
How

9. How you can be involved
This year’s campaign calls on participants (the general
public, organizations, Governments, etc.) to complete
the sentence “Seafarers brought me……”
with a word naming an object or something specific of
your choosing – and if possible, add a photo, video,
and/or written message, accompanied with the simple
message: “Thank you, seafarers”.
Intro
Background
Aims
Why
How

10. Share your “Seafarers brought me…”
messages:
Our Virtual wall:
http://dayoftheseafarer2014.imo.org
Intro
Background
Aims
Why
How
Resources
Our video animation:
https://vimeo.com/97514307
Logo and badges:
(in 6 different languages)
http://www.imo.org/About/Events/d
ayoftheseafarer/Pages/Day-of-the-
Seafarer-2014.aspx

11. Share your “Seafarers brought me…”
messages:
Our social media channels are:
https://twitter.com/IMOHQ
https://www.facebook.com/IMOHQ
http://www.flickr.com/photos/imo-un/collections/
http://www.youtube.com/user/IMOHQ
Intro
Background
Aims
Why
How
Resources

12. Thank you for your
support!
CONTACT: Karine Langlois
KLangloi@imo.org