Culture Hacking starts with the recognition of intelligence in cultural codes. Although they may not always live as clean quantitative figures, it is time to think of cultural codes in congruence with Big Data. It’s about seeing the opportunity, through cultural understanding, to create work that affects individuals with greater potency and resonates with scale. Marketers should design innovative culture hacking initiatives on their own terms and look to culture hacking as an investment in brand relevance and sustainability.http://www.marcgeffen.com/
Culture Change Challenges in Enterprise ImplementationsFrank Polack
Top ten topics related to success in implementing enterprise tools or applications. People are the weakest link; address these topics to ensure your rollout goes well.
Culture Change By Design in Toyota EuropeAnne Landréat
Slidedeck from the talk given jointly with Mark Adams (VP at Toyota Motor Europe) for the Intersection / DMI european '15 Conference in Berlin #designtoalign
Culture Change Challenges in Enterprise ImplementationsFrank Polack
Top ten topics related to success in implementing enterprise tools or applications. People are the weakest link; address these topics to ensure your rollout goes well.
Culture Change By Design in Toyota EuropeAnne Landréat
Slidedeck from the talk given jointly with Mark Adams (VP at Toyota Motor Europe) for the Intersection / DMI european '15 Conference in Berlin #designtoalign
This presentation shares the key points from the Culture theme in The New Reality online report about digital transformation for non-profit organisations.
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
Culture Vulture, Entertainment – inspiring original thinking through a deeper...Vikrant Mudaliar
Culture Vulture is a research series from Mindshare that offers a global snapshot of current and emerging cultural trends, bringing fresh insights from around the world to inspire and ignite new strategies for brands.
Culture Vulture has broad application across strategic and planning services in the communications, branding, packaging and product development areas and is intended to stimulate free thinkers looking for inspiration into the wide cultural context in which we live in today and tomorrow's world.
Culture Vulture Entertainment focuses on our connected world where entertainment is now at our fingertips, in our ears, and all around us, all the time. The lines have blurred - between entertainment, information and advertising - through an ever-evolving range of platforms, formats and technologies. So what are the implications for brands in this dynamic landscape?
Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.
Super-Successful GLAMs (Text version with notes)Michael Edson
Opening remarks for The Commons and Digital Humanities in Museums
Sponsored by the City University of New York Digital Humanities Initiative, November 28, 2012
Organized by Neal Stimler and Matt Gold, with Will Noel and Christina DePaolo.
http://cunydhi.commons.gc.cuny.edu/2012/11/07/wednesday-november-28-the-commons-and-digital-humanities-in-museums/
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence markets.
(2) Understand how today’s trends affect how markets respond to messaging.
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence your markets.
(2) Understand how today’s trends affect how your markets respond to your messaging
Here's a presentation I gave on 11 November to Renaissance Northwest's Curating the Future Conference, held at the People's History Museum in Manchester.
Engagement, Art, & Often Children: Gobal Exhibit Forum SwedenMaria Mortati
Known locally as Intensivdagarna:
"Intensivdagarna is Sweden’s largest conference and prime meeting place for professionals working with the exhibition medium.
"The conference takes place in the premises of Swedish Exhibition Agency on the island of Gotland in December 2012. The programme containes more than 60 lectures and workshops focused on everything from new technology, audience involvement, marketing and contemporary art to trend-spotting for future exhibitions and global perspectives."
http://www.riksutstallningar.se/content/global-exhibit-forum-2012-0?language=en
This presentation shares the key points from the Culture theme in The New Reality online report about digital transformation for non-profit organisations.
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
Culture Vulture, Entertainment – inspiring original thinking through a deeper...Vikrant Mudaliar
Culture Vulture is a research series from Mindshare that offers a global snapshot of current and emerging cultural trends, bringing fresh insights from around the world to inspire and ignite new strategies for brands.
Culture Vulture has broad application across strategic and planning services in the communications, branding, packaging and product development areas and is intended to stimulate free thinkers looking for inspiration into the wide cultural context in which we live in today and tomorrow's world.
Culture Vulture Entertainment focuses on our connected world where entertainment is now at our fingertips, in our ears, and all around us, all the time. The lines have blurred - between entertainment, information and advertising - through an ever-evolving range of platforms, formats and technologies. So what are the implications for brands in this dynamic landscape?
Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.
Super-Successful GLAMs (Text version with notes)Michael Edson
Opening remarks for The Commons and Digital Humanities in Museums
Sponsored by the City University of New York Digital Humanities Initiative, November 28, 2012
Organized by Neal Stimler and Matt Gold, with Will Noel and Christina DePaolo.
http://cunydhi.commons.gc.cuny.edu/2012/11/07/wednesday-november-28-the-commons-and-digital-humanities-in-museums/
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence markets.
(2) Understand how today’s trends affect how markets respond to messaging.
Mega Trends & Counter Trends: Create Marketing Plans with Lasting Impact
(1) Define and describe mega trends and counter trends that influence your markets.
(2) Understand how today’s trends affect how your markets respond to your messaging
Here's a presentation I gave on 11 November to Renaissance Northwest's Curating the Future Conference, held at the People's History Museum in Manchester.
Engagement, Art, & Often Children: Gobal Exhibit Forum SwedenMaria Mortati
Known locally as Intensivdagarna:
"Intensivdagarna is Sweden’s largest conference and prime meeting place for professionals working with the exhibition medium.
"The conference takes place in the premises of Swedish Exhibition Agency on the island of Gotland in December 2012. The programme containes more than 60 lectures and workshops focused on everything from new technology, audience involvement, marketing and contemporary art to trend-spotting for future exhibitions and global perspectives."
http://www.riksutstallningar.se/content/global-exhibit-forum-2012-0?language=en
Culture of Innovation - a presentation developed by ICADKari Stillman
This presentation helps describe the "WHY" to the need to create a culture of innovation in our region.
Slide1 and 20 provide video links that help describe this effort.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. we can hack it and make it useful...
Insights planning strategy
"The account planner is that member of the agency's team who
is the expert, through background, training, experience, and
attitudes, at working with information and getting it used
– not just marketing research but all the information
available to help solve a client's advertising problems.
- Stanley Pollitt
3
4. we thrive on information
Demographics
Digital behavior
Consumer Consumer Journey
Site/search analytics
? Culture Brand Sales data
Brand history
(but maybe we re missing something)
4
5. ok, let s define culture
Culture emerged as a concept…encompassing all human
phenomena that are not purely results of human genetics…
…it most commonly refers to the universal human capacity to
classify and encode experiences symbolically and communicate
symbolically encoded experiences socially
5
6. Information encoded in Culture
can spark great ideas
Good ideas are contextually relevant.
Great ideas are universally human.
make things for the masses but talk to the individual
6
7. a word from the professor
“ ‘My specialty is cultural anthropology,’ the professor
said…‘One aim of my field is to relativize the images
possessed by individuals, discover in these images the
factors universal to all human beings, and feed these
universal truths back to those same individuals. As a
result of this process, people might be able to belong
to something even as they maintain their autonomy.’ ”
- Haruki Murakami, 1Q84
7
8. find an intersection of truth
Human truth
Consumer
Cultural truth Culture Brand Brand Promise
How does the brand fit
into the story of our lives?
8
9. how can we make
Culture
a key ingredient in our work?
9
10. start collecting & experimenting...
to create a cultural filter
10
11. In a world
XX
?
where __________ is true
the big disruptive/aligning thought is _______
what this means is that __________
this could impact brand __________ because
we could test this by__________.
11
12. culture is tough to
navigate
?
but there are clues along the way:
Cool hunting
Trend spotting
Meme tracking
Patterns/Movements
12
15. meet generation sell
Today s ideal social form is not the
commune or the movement …it s the
small business. Every artistic or moral
aspiration — music, food, good works —
is expressed in those terms.
Our culture hero is not the artist or
reformer, not the saint or scientist, but the
entrepreneur. Autonomy, adventure,
imagination…The characteristic art form
of our age may be the business plan.
15
17. what Mad Men can teach us
The Golden Forty-Year Rule. The prime site of
nostalgia is always whatever happened, or is
thought to have happened, in the decade
between forty-fifty years past.
40s/80s 50s/90s
What drives the cycle…though pop culture is
most often performed by the young, are the
directors and programmers—the suits who
control and create…they are and always have
been, largely forty-somethings. Forty years
past is the potently fascinating time just as we
arrived, when our parents were youthful and
in love
17
18. In a world
XX
where __________________ is true
the big disruptive/aligning thought is_______
what this means is that __________
this could impact brand __________ because
we could test this by__________.
18
20. lists are universally human
The list is the origin of culture. It s part
of the history of art and literature. What
does culture want? To make infinity
comprehensible. It also wants to create
order — not always, but often. And
how, as a human being, does one face
infinity?... the shopping list, the will,
the menu — that are also cultural
achievements in their own right.
- Umberto Eco
20
22. without a story, a taco is a taco
The food vendors are like artists…You re
eating, but also meeting the people who
are creating the culture…
it has a mentality of having gotten there
first, being the influencer in your group.
If you have an Instagram account, you feel
you can say something was delicious…
I used to spend five hours in a record
store looking for albums…Now
everything s online. But I can t find
artisanal sausage online and eat it right
away. Maybe food markets are the vintage
record shops of 2012…
22
24. thoughts on the digital mindset
The current incarnation of the Internet - portable, social,
accelerated, and all-pervasive - may be making us not just
dumber or lonelier but more anxious, prone to obsessive-
compulsive and attention-deficit disorders…Our digitized
minds can scan like those of drug addicts…
One idea is that online life is akin to life in the biggest
city…no less mentally real - and taxing - than New York or
Hong Kong. The data clearly support the view that someone
who lives in a big city is at higher risk of psychosis…if the
Internet is a kind of imaginary city, it might have some of the
same psychological impact.
24
26. Cultural Insight is powerful...
XX
Inject a stronger cultural point of view into work,
the next step: from insights and strategy to content creation.
the challenge: Don’t be clever, be useful -Jon Steel on Planning
Elevate thinking from tactical wins to
the opportunity: BIG ideas that resonate on truth
26
27. the opportunity:
brands become icons when they respond
to a particular moment in time
-Douglas Holt, How Brands Become Icons
27
29. • Slide 5: Wikipedia
• Slide 6: tweet from @reiinamoto Sources
• Slide 15: The New York Times, November 2011 -
h-p://www.ny5mes.com/2011/11/13/opinion/sunday/the‐entrepreneurial‐
genera5on.html?_r=1&ref=todayspaper
• Slide 16: The New York Times, April 2012 -
h-p://www.ny5mes.com/interac5ve/2012/04/30/technology/three‐years‐of‐
kickstarter‐projects.html?src=tp
• Slide 17: The New Yorker, April 2012 -
h-p://www.newyorker.com/talk/comment/2012/04/23/120423taco_talk_gopnik
• Slide 20: Brainpickings, December 2011 -
h-p://www.brainpickings.org/index.php/2011/12/22/umberto‐eco‐on‐lists/
• Slide 22: New York Times, May 2012 -
h-p://www.ny5mes.com/2012/05/27/nyregion/in‐new‐york‐dining‐the‐appeal‐of‐
exclusive‐and‐ar5sanal.html?_r=3
• Slide 24: Newsweek Magazine, July 2012 -
h-p://www.thedailybeast.com/newsweek/2012/07/08/is‐the‐internet‐making‐us‐
crazy‐what‐the‐new‐research‐says.html
29
Editor's Notes
Culture is a vague thing, we talk about it on abstract terms We acknowledge that it’s important, but don’t often work it into our process in meaningful ways Time to hack it. Break through the walls, look around, extract info + use to our advantage
For me, the problem starts here Who’s familiar with this? Lack of depth, confusion this framework can lead to
We can hack it. Stanely Pollitt – one of the forefathers of the planning discipline in advertising USE ALL INFORMATION AVAILABLE
Good news is that we thrive on information WE collect and analyze all this data related to consumer and brand, but what about culture?
First, let’s define it – dissect it to move from abstraction to a model of culture we can understand. People create things/symbols and put them out in the world. Source: Wikipedia
Here’s the hack – there’s information encoded in culture. That info can lead us to great ideas. We’ve got the good ideas covered. Great ideas resonate on something that’s universally human, and something that’s universally human must also live amongst the masses, in the culture Source 1: Rei Inamoto Source 2:
He talks about a cycles of truths, feeding them back to the people. We need to identify several spheres of truth, and feed them back in a way that ’ s in line with the brand promise. How does the brand fit into the story of our lives?
Let’s get to the application of this
Culture is not uniform thing – many constituent parts Butterfly metaphor – things, look nice, flying through the air. We can catalog them. Fashion trend, economic shift…
What do we do once we collect them? Maybe we can put them into this framework. In a world where something is true…
The good news is that we can identify those somethings.. Brand is car Consumer is person we’re going to meet Culture is the road
Source: The New York Times, November 2011 - http://www.nytimes.com/2011/11/13/opinion/sunday/the-entrepreneurial-generation.html?_r=1&ref=todayspaper
Cultural information isn’t all qualitative. We have data to look at… Source: The New York Times, April 2012 - http://www.nytimes.com/interactive/2012/04/30/technology/three-years-of-kickstarter-projects.html?src=tp
How can we predict the future? What will the next generation be into? (early 70’s, bohemian, hippy culture/fashion, music festivals) Source: The New Yorker, April 2012 - http://www.newyorker.com/talk/comment/2012/04/23/120423taco_talk_gopnik
Make infinity comprehensible…to do list is mini milestone, finish lines Mom may have a shopping list in her notebook/smartphone, but maybe she also has a list of her life goals? Source: Umberto Eco - http://www.brainpickings.org/index.php/2011/12/22/umberto-eco-on-lists/
Food is now interesting when it’s artisinal Record store: physical experience, artwork Source: New York Times, May 2012 - http://www.nytimes.com/2012/05/27/nyregion/in-new-york-dining-the-appeal-of-exclusive-and-artisanal.html?_r=3
What does this mean for how we think about social – do we need to give consumers a vacation? Source: Newsweek Magazine, July 2012 - http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html#