We cool bussiness plan. slovenia (1)
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WeCool is developing a cooling system for laptops that does not currently exist on the market. Their market research found people who use laptops for more than 2 hours per day would be interested. They aim to produce 50 units by December 2017 and sell them all by March 2018, using online marketplaces like Amazon and eBay. Their team of 6 people will divide any remaining profit of around 1000 euros after expenses to develop the product and company further through optimized materials, environmentally friendly practices, and improved marketing strategies.
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- 1. WeCool Business Plan Introduction WeCool cooling systems for laptops. Our target audience are people who use laptops more than 2 hours a day. Our productis different because it doesn’texist yet. After a market research and survey wecarried out among our peers we set the price 50 eur/ unit. We are entirely funded by sponshorships from localbusinesses and in time adding web advertising. Targets Our goal is to produce50 units by December 2017, and sell all of them by the end of March 2018. Weare in favour of online marketing - Ebay, Amazon and Mimovrste. Marketing/Advertising/Sales We will reach our audience on webstores. Weare going to advertiseit on social media and through tech storemagazines and web sources for gamets. We will startselling on 2nd March. Technology Plan Site for marketing. We have web design skills. We decided to invest the first profit to our company and technology development as this is essential. We added someessential experts on the field of marketing and finance as our producthas potentially good prospects. Human resource Calculating all the expenses (material expenses, self-advertising…) and income provided by endorsementand the products sold, there is around 1000 eur left which will be devided as a reward among the involved in the company. There are 6 of us: a CEO, CTO, Marketing researcher, Financemanager and two experts involved in promotion as it at this point a very important partof our work. Financial plan by December 2017
- 2. INCOME: Sponsorship (1000€) Advertising (Web ads, Fb ads (450€)) Productincome ( ex. 50 pieces = 2500€ - expenses) OUTCOME: Material expenses (500€) Paymentexpenses (Sallary) (1000€) Self-Advertising (50€) Taxes (400€) PROFIT:2000€ Plan Our production will optimize materials as much as possible, for instance, they will use highly thermically conductivematerials that are also strong and cheap. We will be looking for the materials that are environmentally friendly and we will also try to work on the positiveimage of the company by guaranteeing the best quality of our product and friendly to the customer. We are planning to work on our marketing strategies will try to be better and better.