The document discusses digital marketing, including the 5Ds framework of digital marketing opportunities: digital devices, digital platforms, digital media, digital data, and digital technology. It also discusses why digital marketing is useful due to its many online opportunities and ability to track ROI. Common digital marketing tools and strategies mentioned include social media marketing, email marketing, search engine optimization, video marketing, content marketing and more. The document outlines various career opportunities in digital marketing from video/audio production to marketing strategy. It also discusses how digital marketing careers are in high demand in Bangladesh and provide advantages such as higher pay, career flexibility, opportunities for creativity, and easier career starts.

1. Digital Marketing encompasses all
marketing efforts that promote your
product or brand using electronic
devices or the internet. It leverages
online marketing tactics like search
marketing, email marketing, social
media marketing, and mobile
marketing to connect with current and
prospective customers.

3. The 5Ds of Digital Marketing
The 5Ds in Digital Marketing define
the opportunities for consumers to
interact with brands and for
businesses to reach out to their
audiences in different ways. The
5Ds of Digital Marketing are –

4. Digital devices – Your audience
experiences your brands as they
interact with the websites
through digital devices including
mobile phones, desktops,
tablets, TVs and gaming
devices.

6. Digital platforms – Most interaction on
digital devices is through browser or
applications from the major platforms like
Google, Facebook, Instagram, YouTube,
Twitter, and LinkedIn.
Digital media – Different owned, paid
and earned communications channels to
reach and engage with your audience.

9. Digital data – Insights that businesses
collect about their audience and their
interaction with businesses.
Digital technology – Businesses use
to create interactive experiences from
websites and apps to in-store kiosks
and email campaigns.

12. Why Digital Marketing?
While traditional marketing might exist in print ads, phone
communication, or physical marketing, Digital Marketing
occurs electronically and online. This means that there are
endless possibilities for brands including video, email, social
media, or website-based marketing opportunities.
Since Digital Marketing has so many options and strategies
associated with it, you can get creative and experiment with
a variety of marketing campaigns. With Digital Marketing,
you can also use analytics tools to monitor the success and
ROI of your campaigns.

14. What is Return on Investment (ROI)?
Return on investment (ROI) is a financial ratio used to calculate the benefit an
investor will receive in relation to their investment cost. It is most commonly
measured as net income divided by the original capital cost of the
investment. The higher the ratio, the greater the benefit earned.
ROI Formula
There are several versions of the ROI formula. The one most commonly used
are shown below:
ROI = Net Income / Cost of Investment

16. Example of the ROI Formula
Calculation
An investor purchases property A,
which is valued at $500,000. Two
years later, the investor sells the
property for $1,000,000.
We use the investment gain formula
in this case.
ROI = (1,000,000 – 500,000) /
(500,000) = 1 or 100%

17. Digital Marketing Tools by Strategy:
Organic Social Media
Paid Social Media
Email Marketing
Website Testing
Video Hosting
Content Creation
Search Engine Optimization
Affiliate Marketing

19. Content marketing
Content marketing is a form of marketing
focused on creating, publishing, and distributing
content for a targeted audience online. It is
often used by businesses in order to: Attract
attention and generate leads. Expand their
customer base.
Video
Image
Or write something about your product or write
something attractive to get customer or visitor.

21. SMM
Social media marketing
is the use of social media
platforms and websites to
promote a product or
service.

23. SEO
Search engine optimization is the process of
growing the quality and quantity of website
traffic by increasing the visibility of a website
or a web page to users of a web search
engine. SEO refers to the improvement of
unpaid results and excludes direct traffic and
the purchase of paid placement.

25. Affiliate
Affiliate marketing is the process by
which an affiliate earns a commission
for marketing another person's or
company's products.

27. Email marketing
Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense,
every email sent to a potential or current
customer could be considered email
marketing. It involves using email to send
advertisements, request business, or solicit
sales or donations.

29. Video marketing
Social video marketing is a
component of an integrated
marketing communications plan
designed to increase audience
engagement through social activity
around a given video.

31. Career opportunities
of Digital Marketing

34. Types of digital marketing jobs and topic areas:
There are a wide range of digital marketing jobs out there meaning there
are a huge variety of career options.
Video/audio production
Search engine optimization (SEO)
Search engine marketing (SEM)
Social media
E-commerce
Email marketing
Marketing automation
Content management and correction
Web development
Web design
Copywriting and editing
Analytics
Business/marketing strategy

39. In-Demand Professional
Profession in digital marketing platform is now highly growing in Bangladesh
today and maximum corporate firms want to own digital marketers where the
professional can earn more with their task. Nowadays in Bangladesh many digital
marketing agencies are being established to solve clients’ needs. This provides the
digital marketing a unique competitive advantage where you can gear yourself up
for a career.
More Career Choice
As digitization continues in industries across the world, from start-ups to
corporate are seeking digital professionals with relevant experience. Being a
digital marketing professional career choice, students or fresh graduate can have
a look at Robi & Grameenphone where maximum highly corporate firms have
started own department to get engaged with social network for the needs of
customers. So there is scope for a digital marketer to give service as per their
clients’ needs.
Get Paid More
We’ve already talked about how demand for digital marketing professionals is
exceeding supply. In traditional economics we all know what happens next – the
value of the product increases along with the price. When you’re working in a
fruitful industry with a large skills shortage you can think of yourself like a
commodity – and negotiate your salary accordingly.

40. Start Your Career Easily
In more traditional careers like advertising you’d have to wait for a coveted
internship or graduate placement to open up so that you can gain experience
and create your own portfolio. The digital marketing world, however, provides a
host of opportunities for you to kick a start of your own career before you even
set foot in a workplace.
Become an Versatile Professional
Due to high demand for digital marketing skills and the fact you can apply this
knowledge to any sector or role makes this an agile career. So, if you choose a
career path or specialization in this sector and decide to pivot later, you’ll
probably only need a little training to upskill or hone in order to make the
switch.
Be Creative (and Experiment)!
Not only is there plenty of opportunities for creativity to do their thing in writing,
design and even video and audio production, there’s also plenty of room for
day-to-day creativity in a general sense. After all, in such a dynamic
environment there will always be new a need for new ways to think of
marketing products, solving problems, conducting A/B tests, improving
customer experience and engaging audiences.

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