Business and Marketing offers concise and up-to-date business news for busy executives through a bimonthly digital publication focused on the Bajio region of Mexico. It aims to provide reliable, ethical, and effective information on marketing, business, technology, and other topics in a contemporary style. The target readership includes business leaders, directors, and managers who make purchase decisions for companies in the region's important industrial, manufacturing, and trade sectors. The publication features editorial content and advertisements to keep executives informed and help them make wise decisions.

1. Media Kit 2011
www.e-businessandmarketing.com
info@businessinbajio.com

2. Justification
There is currently a myriad of information pertaining to all
genres which is impossible to unravel as a result of its large
amount of contents. Business and Marketing offers the best
and most updated news to those businessmen who lack
sufficient time in order to analyze, in a detailed manner, the
information presented in newspapers, television, radio,
magazines, bulletins, etc. Hence, they will be able to be
updated with regard to various topics related to Marketing,
Business, Innovations in Information Technology, Advertising,
Human Resources, and such.
.

3. Editorial Profile
Bimonthly Digital publication for the Bajio region, employing an
editorial style which is characterized by creativity, reliability,
ethics, and efficacy.
BandM will portray an image will be contemporary, lively, fresh and
dynamic, thus making the publication rather appealing. Its
objective will be to keep high level executives concerned
about issues such as the country’s development, in order for them
to make wise decisions and to attain a practical understanding of
trade negotiations
BandM will be a spearhead publication that will act as an upgrade
and feedback tool.

4. Reader Profile
Busines leaders, directors, high executives, and individuals in
charge of various departments who are liable for their
subordinates in order to achieve common objectives for the
company.
Individuals responsible for making purchase related decisions in
one of the most powerful regions in the country.
NSE: ABC+: 85%
C: 15%
• Upper Management: 17%
• Functional Managers: 21%
• Executives: 29%
• Engineering / Purchases: 3%
• Universities: 30%

5. MediaKit
Periodicity:
Issued monthly
Circulation:
Companies pertaining to the Industrial,
Manufacturing and Trade sectors
Readership per copy:
More than 6 readers
Audience:
More than 500 readers belonging to
sectors that make business in the Bajio
region.
Distribution:
Aguascalientes, Guanajuato, Querétaro,
San Luis Potosi, and Zacatecas

6. Secciones
Editorial
Entrepreneur: Los mejores artículos y The Best ADS: Una muestra gráfica
consejos para hacer de su empresa, la de los mejores diseños publicitarios
mejor compañía
Casos de éxito: Casos reales donde Lo que SI y Lo que NO: Los mejores
empresas de diversos sectores nos Tips para Ejecutivos de Alto Nivel
muestren como solucionaron
problemas de mercado.
Planeación Estratégica: Los expertos Fine Art: Una selección de las mejores
nos dicen sobre la elaboración, obras de arte modernas y de todos los
desarrollo y ejecución de sus planes tiempos
operativos para alcanzar sus metas y
objetivos establecidos.
Marketing: Las últimas tendencias International News: Las mejores
que marcan el camino de esta flexible noticias de mercadotecnia y negocios a
herramienta de comunicación nivel Internacional.

7. Secciones
Capital Humano: La mayor parte de Recomendación Culinaria: Los mejores
nuestro tiempo la pasamos dedicados lugares para divertirse y comer.
a nuestro trabajo, ¿Cómo podemos
hacerlo más grato?
Comunicación Escrita para Ejecutivos. New Technology: Los gadgets más
Desde cómo escribir una simple carta caros y lujosos del mundo que todos
de negocios hasta un Reporte Anual. deseamos tener
Branding. Conozca las mejores Recomendación Literaria: Los mejores
estrategias para construir una marca libros recomendados por Casa Gandhi,
desde novelas hasta Libros técnicos.
Redes Sociales: Las redes sociales se Mujer Ejecutiva: Un reportaje relativo al
han convertido en un medio de todo lo que tiene que ver con el ambiente
contacto directo electrónico que nos femenino en los negocios, noticias,
da beneficios en todos los sentidos eventos, consejos y demás.

8. 10 High Impact Reasons Why You Should Consider
BusinessandMarketing as Part of Your 2011 Guidelines
1. Digital advertising increases the effectiveness of traditional media in addition to increasing
the purchase intention as well as the scope of campaigns developed in traditional media,
such as the radio, TV, and printed media. Source: NFO Infratest.
2. BusinesinBajio reaches 6 states within the Mexican Bajio region: Aguascalientes, Guanajuato,
Jalisco, Queretaro, San Luis Potosi, and Zacatecas.
3. BusinesinBajio has a readership made up by more than 10,000 individuals.
4. It is present in the most important Social Networks.
5. It reaches more than 3 individuals within the same organization or company.
6. It reaches the country’s main economic sectors.
7. It possess a truly valuable editorial content, since national and international collaborators
contribute by sending articles.
8. It includes 20 highly interesting sections for individuals involved in Business and Marketing.
9. Your company will be advertised in digital media for one year, thus helping reinforce your
Branding efforts.
10. Advertising material recall and purchase intentions improve when traditional and digital
media unite. Source: NFO Infratest.

10. Frequency Discounts
ADVERTISING FEATURE (cost per page) $ 8,500.00 pesos plus tax
This is a type of article aimed at providing information on a given enterprise,
including details regarding its foundations, beginning, development and goals. It
must include images and general interest information.
Ad design $ 850.00 pesos plus tax

11. Business&Marketing
Closing Dates
2011 Editions
• April - May 8 April
• June- July 6 June
Digital Material
Specifications • August – September 8 August
• October - November 3 October
All files must be in
high resolution
digital jgp format, • December – January 2012 5 December
(150 dpis).

12. Online Sponsorships Ads
“Silver” Sponsorship Ad
www.businessinbajio.com
Size: 205 wide x 114 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 8,000.00
Rate does not include tax

13. Online Sponsorships Ads
Patrocinio Plata
www.businessinbajio.com
Tamaño: 205 largo x 114 alto
Duración: Un mes
Posición: Única (No se comparte)
Inversión: $ 8,000.00
Estas Tarifas no incluyen IVA

14. Online Sponsorships Ads
“Star” Sponsorship Ad
www.businessinbajio.com
Size: 150 wide x 194 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 9,000.00
Rate does not include tax

15. Contact Information
ssanchez@businessinbajio.com

16. www.e-businessandmarketing.com