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A New Approach To Communicating In Europe
Purpose Of Meeting ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s One Of The Key Issues In Marketing Today…
 
And What This Means For Your Marketing Program… ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What We Do At Dentsu
But...
[object Object]
[object Object],[object Object]
Europe Is Not The Same...
Europe Is Not The Same...
So What Do We Typically Do?
[object Object],[object Object],[object Object],[object Object],So What Do We Typically Do?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing The International Mix Client Marketing Headquarters Local Country
Communication The Triangle
Communication Local Market Advertising.com Marketing HQ The Triangle
One Of The Key Communication Challenges For You In The Market Today…
As The Media Scene Fractures, CRM, Classical Advertising, Internet, etc…
Reaching Your Target Group Is Moving From Single Shots…
To A Greater Complexity…
Total Integration Of Creative And Strategy
Total Integration Of Creative And Strategy Core Strategy / Creative
Total Integration Of Creative And Strategy Core Strategy / Creative Web Strategy Website Production Content Management Organisation of events Product launches Pre-Press Production POS material Advertising Graphic Design CRM DENTSU BRUSSELS DENTSU PRODUCTION CONCEPTS DENTSU LIVE DENTSU DIGITAL
Who Are Our ,[object Object],Clients?
Amsterdam Neuchatel Paris Brussels Brussels Brussels Brussels Johannesburg Eindhoven Köln Brussels Brussels Tilburg Oostende London Brussels Stockholm London Brussels Minneapolis Amsterdam Paris Amsterdam
B-to-B Creative Work
A Culture Of Creativity
Bridgestone
MRI
 
The Autodesk Case
Autodesk / Dentsu - The Virtual Network Headquarters ISD division Managed from Italy BSD division Managed from UK MSD division Managed from Germany Marketing for EMEA based in Sweden
Autodesk / Dentsu ,[object Object],[object Object],[object Object],[object Object],*BSD = Building Solutions Division, MSD = Manufacturing Solutions Division, ISD = Infrastructure Solutions Division
A Typical Autodesk Project - A Tool Box of Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Tool Box Of Deliverables… Printed DM Ads eDM
A Tool Box Of Deliverables… Web pages for Campaign centre Web banners Home Page Flash animation See www. autodesk .co. uk
Multi-language Brochures
Toyota - Corporate Brochure
Levis - Line Books
MBK - Press Kits
BT - Corporate Newsletter (printed and online versions)
Lexus - Press Kits
ETNO - Web site
Yamaha
Ideas That Travel: The Web as the Hub of your Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lastly…Dentsu’s Added Value To Advertising.com...
“ Peace of Mind”
“ Peace of Mind” Economies of Scale Efficiency Global Relevance Understanding Consumer Behaviour Creative Excellence
Now...How Can We Help You?

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