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Photo credit: Croswald9 via Flickr 2014 (CC BY-SA 2.0)
by Tiana Tasich, digitelling.agency
tiana@digitelling.agency
@teengily
WAM WORKSHOP: INTRODUCTION TO
USABILITY TESTING
WAM WORKSHOP: INTRODUCTION TO
USABILITY TESTING
by Tiana Tasich, digitelling.agency
tiana@digitelling.agency
@teengily
Photo credit: Tiana Tasich
THE BEST DIGITAL
PRODUCTS SOLVE
REAL-LIFE
PROBLEMS
Photo credit: Tiana Tasich
Photo credit: Tiana Tasich
UNDERSTAND
YOUR AUDIENCES
Photo credit: Tiana Tasich
RESEARCH AND
EVALUATION METHODS
Qualitative
In-depth interviews
Focus groups
Observations
User feedback&comments
Usability testing
Quantitative
Third-party database
Internal systems’ database
Surveys
Web analytics
Heatmaps
AB testing
Photo credit: Tiana Tasich
RESEARCH AND
EVALUATION METHODS
Qualitative
In-depth interviews
Focus groups
Observations
User feedback&comments
Usability testing
Quantitative
Third-party database
Internal systems’ database
Surveys
Web analytics
Heatmaps
AB testing
Photo credit: Tiana Tasich
“Usability testing is a method for
assessing usability of user interfaces
with real users.
WHAT IS USABILITY TESTING?
“Usability testing is a method for
assessing usability of user interfaces
with real users.
WHAT IS USABILITY TESTING?
“Usability is a quality attribute relating to how easy
something is to use. More specifically, it refers to how
quickly people can learn to use something, how efficient
they are while using it, how memorable it is, how error-
prone it is, and how much users like using it.
If people can't or won't use a feature, it might as well not
exist.
-Nielsen, J. & Loranger, H. (2006) Prioritizing Web Usability
WHAT IS USABILITY?
“Usability testing is a method for
assessing usability of user interfaces
with real users.
WHAT IS USABILITY TESTING?
TEST WITH REAL USERS
Photo credit: Flickr mitinteractivetechdesign CC
“Usability testing is a method for
assessing usability of user interfaces
with real users.
WHAT IS USABILITY TESTING?
USABILITY OF INTERFACES
http://www.thedrum.com/news/2013/07/17/london-museum-brands-launches-new-mobile-ready-website-activation
USABILITY OF INTERFACES
Photo credit: Imperial War Museum, London, UK
“Usability testing is a method for
assessing usability of user interfaces
with real users.
WHAT IS USABILITY TESTING?
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to
the interface
Do it all over again
USABILITY TESTING:
TO-DO LIST
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to
the interface
Do it all over again
USABILITY TESTING:
TO-DO LIST
Photo credit: Tiana Tasich
DEFINE AND PRIORITISE USERS
Understanding website visitors, Tate, 2015
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to
the interface
Do it all over again
USABILITY TESTING:
TO-DO LIST
➤ Purpose
➤ Objectives
➤ Target users
➤ Suggested user goals and tasks
➤ Timings
➤ Budget
➤ Any dependencies
USABILITY TESTING:
TO-DO LIST
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to
the interface
Do it all over again
Photo credit: Tiana Tasich
AS ERIC
I WOULD
LIKE TO…
SO THAT
I CAN…
Photo credit: Tiana Tasich
USABILITY TESTING:
TO-DO LIST
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to
the interface
Do it all over again
➤ Information architecture and taxonomy
➤ Findability: search ability and
browseability
➤ Specific functions and journeys: media
slideshows, video players, user login
journeys…
➤ Design layouts
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to
the interface
Do it all over again
USABILITY TESTING:
TO-DO LIST
A screenshot of a Tate’s website prototype
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to
the interface
Do it all over again
USABILITY TESTING:
TO-DO LIST
Photo credit: Tiana Tasich
Photo credit: Tiana Tasich
USABILITY TESTING:
TO-DO LIST
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to
the interface
Do it all over again
Photo credit: Tiana Tasich
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user
tasks
Get the prototype/product
ready
Conduct testing sessions
Analyse findings
Prioritise and make changes
to the interface
Do it all over again
USABILITY TESTING:
TO-DO LIST
Photo credit: Tiana Tasich
Photo credit: Tiana Tasich
Define target users
Write a research brief
(Choose a usability expert)
Plan the sessions and user tasks
Get the prototype/product ready
Conduct testing sessions
Analyse findings
Prioritise and make changes to
the interface
Do it all over again
USABILITY TESTING:
TO-DO LIST
Photo credit: Eerika Omyale
“Watch what they do and how they
interact not just what they say!
DON’T MAKE IT PERFECT
DON’T MAKE EXCUSES
HAVE SHORT-TERM ACHIEVABLE
GOALS
GO FOR IT
THANK YOU
Get in touch:
Tiana Tasich, digitelling.agency
tiana@digitelling.agency
@teengily
Photo credit: Tiana Tasich

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We Are Museums 2016 workshop: Introduction to usability testing

  • 1. Photo credit: Croswald9 via Flickr 2014 (CC BY-SA 2.0) by Tiana Tasich, digitelling.agency tiana@digitelling.agency @teengily WAM WORKSHOP: INTRODUCTION TO USABILITY TESTING
  • 2. WAM WORKSHOP: INTRODUCTION TO USABILITY TESTING by Tiana Tasich, digitelling.agency tiana@digitelling.agency @teengily Photo credit: Tiana Tasich
  • 3. THE BEST DIGITAL PRODUCTS SOLVE REAL-LIFE PROBLEMS Photo credit: Tiana Tasich
  • 6. RESEARCH AND EVALUATION METHODS Qualitative In-depth interviews Focus groups Observations User feedback&comments Usability testing Quantitative Third-party database Internal systems’ database Surveys Web analytics Heatmaps AB testing Photo credit: Tiana Tasich
  • 7. RESEARCH AND EVALUATION METHODS Qualitative In-depth interviews Focus groups Observations User feedback&comments Usability testing Quantitative Third-party database Internal systems’ database Surveys Web analytics Heatmaps AB testing Photo credit: Tiana Tasich
  • 8. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  • 9. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  • 10. “Usability is a quality attribute relating to how easy something is to use. More specifically, it refers to how quickly people can learn to use something, how efficient they are while using it, how memorable it is, how error- prone it is, and how much users like using it. If people can't or won't use a feature, it might as well not exist. -Nielsen, J. & Loranger, H. (2006) Prioritizing Web Usability WHAT IS USABILITY?
  • 11. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  • 12. TEST WITH REAL USERS Photo credit: Flickr mitinteractivetechdesign CC
  • 13. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  • 15. USABILITY OF INTERFACES Photo credit: Imperial War Museum, London, UK
  • 16. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  • 17. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST
  • 18. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST Photo credit: Tiana Tasich
  • 19. DEFINE AND PRIORITISE USERS Understanding website visitors, Tate, 2015
  • 20. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST ➤ Purpose ➤ Objectives ➤ Target users ➤ Suggested user goals and tasks ➤ Timings ➤ Budget ➤ Any dependencies
  • 21. USABILITY TESTING: TO-DO LIST Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again Photo credit: Tiana Tasich
  • 22. AS ERIC I WOULD LIKE TO… SO THAT I CAN… Photo credit: Tiana Tasich
  • 23. USABILITY TESTING: TO-DO LIST Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again ➤ Information architecture and taxonomy ➤ Findability: search ability and browseability ➤ Specific functions and journeys: media slideshows, video players, user login journeys… ➤ Design layouts
  • 24. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST A screenshot of a Tate’s website prototype
  • 25. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST Photo credit: Tiana Tasich
  • 26. Photo credit: Tiana Tasich USABILITY TESTING: TO-DO LIST Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again
  • 27. Photo credit: Tiana Tasich Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST Photo credit: Tiana Tasich
  • 28. Photo credit: Tiana Tasich Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST Photo credit: Eerika Omyale
  • 29. “Watch what they do and how they interact not just what they say!
  • 30. DON’T MAKE IT PERFECT DON’T MAKE EXCUSES HAVE SHORT-TERM ACHIEVABLE GOALS GO FOR IT
  • 31. THANK YOU Get in touch: Tiana Tasich, digitelling.agency tiana@digitelling.agency @teengily Photo credit: Tiana Tasich