The top 5 international tourism markets for Australia in 2013-14 were China, the UK, New Zealand, Japan, and the US, with China contributing the most total spend. Domestically, there were 165.2 million day trips and $18.2 billion in domestic tourism spend. Tourism contributed $42.3 billion to Australia's GDP and supported 543,600 jobs directly and 4.7% of total employment.

1. AUSTRALIAN TOURISM INDUSTRY 2013–14
TOP 5 MARKETS
BASED ON TOTAL SPEND
4%
▶
▶
▶
▶
▶
▶
165.2 MILLION DOMESTIC DAY TRIPS ( 2%) & $18.2 BILLION SPEND ( 1%)
$3.5b
13%
$2.6b
13%
$2.4b
3%
CHINA
$5.3b
16%
UK
$3.5b
13%
NZ
$2.4b
3%
JAPAN
$1.4b
7%
US
7%
▶
▶
▶
▶
▶
4%
TOURISM’S DIRECT CONTRIBUTION TO GROSS DOMESTIC PRODUCT
THE TOURISM INVESTMENT
PIPELINE IS WORTH
THERE ARE
543,600
PEOPLE EMPLOYED DIRECTLY
IN TOURISM-RELATED
INDUSTRIES 2%
4.7% OF TOTAL
EMPLOYMENT
OR
$42.3b
}
$49.4b 12%
AVIATION FLEET & INFRASTRUCTURE
ARTS AND RECREATION
ACCOMMODATION
GDP & JOBS
SUPPLY
INVESTMENT
$33.1b
$8.9b
$7.4b
OF THE TOTAL
2.1 MILLION
BUSINESSES IN AUSTRALIA
13%
}
267,000
TOURISM BUSINESSES
231,695
ROOMS 1%
21.8 MILLION
INTERNATIONAL AIRLINE
SEATS (INBOUND) 8%
77.3 MILLION
DOMESTIC AIRLINE
SEATS (TOTAL) 2%
67%
OCCUPANCY
RATE
▶
▶
TRA.GOV.AU
Note: a) GDP and employment figures are as at 2012–13 and investment figures as at 2013. b) All percentage changes are as compared to the same period 12 months prior. c) All demand estimates relate to visitors aged 15 years and older.
d) From the March quarter 2014, the National Visitor Survey results are based on a new dual frame interviewing methodology, causing a break in series. Consequently, readers should use the domestic tourism comparisons with caution. For more information go to tra.gov.au
Source: State of the Industry 2014. For the full report and sources go to tra.gov.au
DEMAND
216 MILLION
NIGHTS 1%
$30.1 BILLION
SPEND 7%
295 MILLION
NIGHTS 3%
$53.3 BILLION
SPEND 4%
6.1 MILLION
INTERNATIONAL VISITORS
79.1 MILLION
DOMESTIC OVERNIGHT VISITORS
▶
▶
▶
▶
$
$
8%
5%
▶
▶
$101.6b
TOTAL VISITOR SPEND 4%
▶
AUSTRALIA’S TOURISM INDUSTRY IS
18% TOWARD ITS 2020 GOAL
2.8%