2. Social Media Goals
Bring traffic to the website
Bring traffic to our writing centers
Social Media
3. @WCMSU
Number of Followers
600
500
400
300
200
100
0
Sept. 2012 Dec. 2012 Feb. 2013 Apr. 2013
Social Media
4. The Writing Center
Number of Likes
800
700
600
500
400
300
200
100
0
Sept. 2012 Dec. 2012 Feb. 2013 Apr. 2013
Social Media
5. What We Share
Content on the website
Events hosted by The Writing Center
Inform followers of open appointments and available
resources
Create a conversation with past and future clients
Social Media
6. When We Share
Hootsuite
Variables
Consistently
Cater to audience
Social Media
7. What We Have Learned
Facebook Contest
How Students are Using Social Media
Be in sync with center and audience
Social Media