This document provides tips for increasing followers and engagement across various social media platforms, including Twitter, Instagram, LinkedIn, Facebook, and YouTube. The key recommendations are to use relevant hashtags and tags, maintain an optimal posting frequency, promote and share other's content, engage users through contests and events, leverage popular filters and timing, cross-promote content across platforms, and ask thought-provoking questions. Proper use of images, videos, hashtags, and engaging followers are emphasized across all channels.

2. TWITTER
Use relevant
hash tags
Optimal posting
frequency should
be maintained
Promote Posts by
Sponsoring
Re share
other peoples
content

3. FLOCK 2 UNLOCK
PROMOTION
COUNTDOWNS
EVENTS TO ENGAGE

4. INSTAGRAM
Use
popular
tags
Timing is
everything
Use
popular
filters
Share on
Facebook,
Twitter,
your blog
and other
platforms

5. INCREASING FOLLOWERS ON
LINKEDIN
1
•Install the LinkedIn Follow Button on Your
Website
2
•Join LinkedIn Groups
3
•Post expert solutions
4
•Share Your Content
5
•Post Job Openings

6. INCREASING FOLLOWERS ON
LINKEDIN – CONTD..
6
• Cross-Promote on Your Other Social
Media Pages
7
• Ensure Your Staff is on LinkedIn and
Get Them to Follow
8
• Designate Multiple Admins on Your
Company Page
9
• Create a Follow Campaign with
LinkedIn Ads
10
• Promote the page outside the
company

7. FACEBOOK
• USEFUL AND NON DEROGATORY CONTENT
• EYE-CATCHING IMAGES AND HUMOUR
• SHARE TRENDING OR HOT TOPICS
• BUSINESSES CAN HOST PARTIES OR REWARD THOSE
WHO ENGAGED WITH THEIR POSTS
• USE TAGGING AND HASHTAGS TO GET YOUR POSTS
MORE VISIBILITY
• BE RESPONSIVE TO COMMENTS
• CREATE INCENTIVISED “LIKE” PAGE
• POST CONTENT FROM YOUR BLOG TO FACEBOOK
WHENEVER YOU WRITE A NEW POST
• INITIALLY ASK FRIENDS AND FAMILY TO LIKE YOUR
PAGE

8. ASK THOUGHT
PROVOKING QUESTIONS
BETTER TO POST AFTER WORK OR WHEN PEOPLE
ARE IN TRANSIT
NICHE PAGES + HUMOROUS CONTENT = MAXIMUM
ENGAGEMENT
REWARD YOUR
LOYALISTS

9. VIDEOS
IN WEBSITES LIKE YOUTUBE IN ORDER TO INCREASE
NUMBER OF FOLLOWERS,
• WE CAN CHECK OUT THE POPULAR VIDEO CHANNELS
• IN CASE OF VINE- POPULAR VINER OR IN CASE OF OTHER
WEBSITES ANY INFLUENCER
AND
• POST THE LINK OF OUR VIDEO IN THEIR COMMENTS.
• ASKING THEM TO CHECK OUT OUR VIDEO.
• OR ASKING ANY OF THEIR FOLLOWERS TO WATCH OUR
VIDEO.
• POSTING THE VIDEO IN OUR WEBSITE.

10. • POSTING THEM IN OTHER SOCIAL NETWORKING
SITES.
• HAVING AN ATTRACTIVE NAME FOR ALL THE
VIDEOS.
• CREATING AN AD OF OUR VIDEO.
• MAKING QUALITY VIDEOS IN TERMS OF VALUE TO
THE VIEWER AND CREATING INTEREST BY
MAKING VIDEOS OF DIFFERENT THINGS WILL
ALSO HELP INCREASE FOLLOWERS AND
ENGAGEMENT RATE.
• MAKING OUR PERSONAL CONTACTS VIEW OUR
VIDEO AND ASKING THEM TO COMMENT ON THE
SAME IN SOCIAL NETWORKING SITES AND BLOGS