As a social media platform , Vine has a widely use in B2C. By creating a 6 seconds video, Vine attract people"s attention successfully. This PPT illustrate what is vine and how does an organization use vine to further their objectives.

1. VINE
By Mingshu Tian(Emma)

2. VALUE PROPOSITION OF VINE
• Find, follow, and interact with people close to you
• Simply touch the screen to record a Vine, or import videos from your phone.
• Editing tools help you get your Vine just the way you want it.
• Follow channels to get hand-picked Vines in your home feed.
• Explore trending tags, popular posts, and editor’s picks.

3. • Source from http://www.alexa.com/siteinfo/vine.co

4. THE REASONS FOR ORGANIZATION USING VINE
• Using the 6 seconds video to tell a story about your organization
• Engage your followers in conversation
• Display your organization for a client
• Get people excited about a new event
• Bring people inside your organization
• Give fans what they want

5. THE OPTIMAL DAYS/TIMES TO POST
According to the infographic
provided by Tamba,
Vine’s users are engaging
with the site from Saturday to
Sunday at approximately 11am.
With knowing these optimal times,
it would be best to post on the weekends.

6. VINE IS WORTH USING
Source from:
www.adweek.com/socialtimes

7. ANALYTICS TOOLS AVAILABLE FOR VINE
• Vine Tweet Report:
The analytics report shows which
Vine app users are interacting with
your videos, as well as your brand’s
top influencers, and how your network
engagement on Vine compares with
engagement on other social platforms.

8. FOR THE BENEFITS ! B2C>B2B
• Reasons:
The Vine is a social media tool
t t tool between business and
consumer.The purpose of
using vine is to communicate
with with audiences and attract
people’s attention to an event.

9. AN EXAMPLE OF OREOS USE VINE

10. THE COSTS OF USING VINE
• The Vine of twitter is free to use.
• You need time to create the 6 seconds video.
• You should have enough resources to provide creativity to attract people.
• Find a proper timing to post your video can attract more attention.

11. Now, let’s starte to use the VINE !
https://vine.co/

12. Thank you!
__ By EMMA