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The vine
Vine is a mobile app that allows users to create and share 6-second looping video clips. To be successful on Vine, users should fill out their profile with relevant information, connect their Vine account to Twitter and Facebook to expand their audience, research popular hashtags and types of videos, and engage with other Vine users by liking, following, and commenting on videos. Brands can also use Vine for marketing purposes like announcing new products, demonstrating their products or services, sharing events and promotions, and introducing employees to build their brand and connect with customers.
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The vine
- 2. What is Vine? Use your iOS device to record six-second snippets Share on Twitter and/or Facebook. Dom Hofmann (@dhof), Co-founder and GM of Vine, describes the service as being “about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.”
- 3. The Basics UpdatingYour Profile Connect Twitter & Facebook What To Do Before You Record Popular Hashtags Like, Follow & Comment
- 4. Updating Your Profile When you join, your profile will be imported from Twitter. But it is best to make changes. Tweak your profile based on: Who your are What you’ll be sharing People discover others to follow through a people search function. This will attract the most appropriate audience for your content.
- 5. Connecting w/ Facebook& Twitter Connect either account or both. Connecting doesn’t mean you automatically share to both. Share videos that you know your audiences on either account will be interested in. To connect go to Vine menu > Profile >Settings and then scroll down to Social Networks. Since Vine is owned by Twitter, it is going to be your best bet to increase traffic. You will also find existing contacts to follow. This is done by going to Profile > Settings then scroll down and you’ll see the Friends section, click Find People option. You can’t do this with Facebook.
- 6. Before You Record If you want to create videos to get attention, make videos that fit what has already proven to work well. Regularly browse the Editor's Picks, and Popular sections within the Vine app. Use the Search by Tag feature to review the types of videos that are being posted by others in your niche. Use a Google site: search to locate videos by keyword. Browse a few of the 3rd party sites that display Vine videos: All Around The Vines, Vine Peek, Vine Fav - Each of these sites provides a slightly different view of the latest videos posted to Vine. Vines Map - Provides a nice map view of videos by location VineRoulette - Offers a full screen visualization of Vine videos that you can view by tag. Review what other brands are doing on Vine already.
- 7. Hashtags One ofthe main methods of navigating videos. So…use them! Trending now: #finals #humpday #humor #Wednesday #beauty #photoshoot #office
- 8. Like, Follow &Comment Participate and socialize. Search #’s to find people to follow. They will typically follow you back. But make sure your profile is filled out and you have posted a few videos. Your Activity feed will display everything you like and comment on. And others who have liked or commented on your videos. Follow this posting strategy to get attention from an audience who post similar things. Post a video on a specific topic, for example ‘dogs’. Don’t forget to share it to Twitter and Facebook if relevant. Immediately after posting your video, explore the related tags on Vine (#dogs, #dog, #puppies, #pets, #cute, etc) looking to videos that you enjoy. Like and comment on those videos and follow anyone that you really like. Rinse and Repeat
- 9. Can Vine beused in Branding? Branding User- friendly Minimal commitment for short attention spans Quick & easy video marketing Gives transparency & humanization Artistic/creative opportunity Builds buzz Allows for demonstration Connects with customers But must use with a clear purpose and strategy. Be consistent and the marketing opportunities will be endless.
- 10. Branding Ideas Conferenceor Trade Show – Share a shot of your booth, capture the energy in the room or host a contest with attendees. Holiday Celebrations – Get your team together and have them wish followers Happy Holidays/Valentines Day/St. Patrick’s Day/4th of July... you get the idea. Team Introductions – Granted, time is of the essence so you won’t be able to do this with a large team, but introduce team members with a quick shot of them at their desk stating their job title. 6 Seconds of a Day in the Office – Walk around and give a quick tour or show a typical day of the team hard at work. Product featurettes – Give a quick demo of your product in action or showcase it from different angles. Announcements – Have a new product set to launch or even a special promotion? Announce it with video. “Before” and “After” shots – This would be great for service providers. Take before, during and after shots of room renovations, product installations or assemblies.