SlideShare a Scribd company logo
TWITTER
Use relevant
hash tags
Optimal posting
frequency should
be maintained
Promote Posts by
Sponsoring
Re share
other peoples
content
FLOCK 2 UNLOCK
PROMOTION
COUNTDOWNS
EVENTS TO ENGAGE
INSTAGRAM
Use
popular
tags
Timing is
everything
Use
popular
filters
Share on
Facebook,
Twitter,
your blog
and other
platforms
INCREASING FOLLOWERS ON
LINKEDIN
1 •Install the LinkedIn Follow Button on Your Website
2
•Join LinkedIn Groups
3
•Post expert solutions
4
•Share Your Content
5
•Post Job Openings
INCREASING FOLLOWERS ON
LINKEDIN – CONTD..
6
• Cross-Promote on Your Other Social
Media Pages
7
• Ensure Your Staff is on LinkedIn and Get
Them to Follow
8
• Designate Multiple Admins on Your
Company Page
9
• Create a Follow Campaign with LinkedIn
Ads
10
• Promote the page outside the company
FACEBOOK
• USEFUL AND NON DEROGATORY CONTENT
• EYE-CATCHING IMAGES AND HUMOUR
• SHARE TRENDING OR HOT TOPICS
• BUSINESSES CAN HOST PARTIES OR REWARD THOSE
WHO ENGAGED WITH THEIR POSTS
• USE TAGGING AND HASHTAGS TO GET YOUR POSTS
MORE VISIBILITY
• BE RESPONSIVE TO COMMENTS
• CREATE INCENTIVISED “LIKE” PAGE
• POST CONTENT FROM YOUR BLOG TO FACEBOOK
WHENEVER YOU WRITE A NEW POST
• INITIALLY ASK FRIENDS AND FAMILY TO LIKE YOUR
PAGE
ASK THOUGHT
PROVOKING QUESTIONS
BETTER TO POST AFTER WORK OR WHEN PEOPLE
ARE IN TRANSIT
NICHE PAGES + HUMOROUS CONTENT = MAXIMUM
ENGAGEMENT
REWARD YOUR
LOYALISTS
VIDEOS
IN WEBSITES LIKE YOUTUBE IN ORDER TO INCREASE
NUMBER OF FOLLOWERS,
• WE CAN CHECK OUT THE POPULAR VIDEO CHANNELS
• IN CASE OF VINE- POPULAR VINER OR IN CASE OF OTHER
WEBSITES ANY INFLUENCER
AND
• POST THE LINK OF OUR VIDEO IN THEIR COMMENTS.
• ASKING THEM TO CHECK OUT OUR VIDEO.
• OR ASKING ANY OF THEIR FOLLOWERS TO WATCH OUR
VIDEO.
• POSTING THE VIDEO IN OUR WEBSITE.
• POSTING THEM IN OTHER SOCIAL NETWORKING
SITES.
• HAVING AN ATTRACTIVE NAME FOR ALL THE
VIDEOS.
• CREATING AN AD OF OUR VIDEO.
• MAKING QUALITY VIDEOS IN TERMS OF VALUE
TO THE VIEWER AND CREATING INTEREST BY
MAKING VIDEOS OF DIFFERENT THINGS WILL
ALSO HELP INCREASE FOLLOWERS AND
ENGAGEMENT RATE.
• MAKING OUR PERSONAL CONTACTS VIEW OUR
VIDEO AND ASKING THEM TO COMMENT ON THE
SAME IN SOCIAL NETWORKING SITES AND BLOGS

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Ways to increase followers and engagement rate

  • 1.
  • 2. TWITTER Use relevant hash tags Optimal posting frequency should be maintained Promote Posts by Sponsoring Re share other peoples content
  • 5. INCREASING FOLLOWERS ON LINKEDIN 1 •Install the LinkedIn Follow Button on Your Website 2 •Join LinkedIn Groups 3 •Post expert solutions 4 •Share Your Content 5 •Post Job Openings
  • 6. INCREASING FOLLOWERS ON LINKEDIN – CONTD.. 6 • Cross-Promote on Your Other Social Media Pages 7 • Ensure Your Staff is on LinkedIn and Get Them to Follow 8 • Designate Multiple Admins on Your Company Page 9 • Create a Follow Campaign with LinkedIn Ads 10 • Promote the page outside the company
  • 7. FACEBOOK • USEFUL AND NON DEROGATORY CONTENT • EYE-CATCHING IMAGES AND HUMOUR • SHARE TRENDING OR HOT TOPICS • BUSINESSES CAN HOST PARTIES OR REWARD THOSE WHO ENGAGED WITH THEIR POSTS • USE TAGGING AND HASHTAGS TO GET YOUR POSTS MORE VISIBILITY • BE RESPONSIVE TO COMMENTS • CREATE INCENTIVISED “LIKE” PAGE • POST CONTENT FROM YOUR BLOG TO FACEBOOK WHENEVER YOU WRITE A NEW POST • INITIALLY ASK FRIENDS AND FAMILY TO LIKE YOUR PAGE
  • 8. ASK THOUGHT PROVOKING QUESTIONS BETTER TO POST AFTER WORK OR WHEN PEOPLE ARE IN TRANSIT NICHE PAGES + HUMOROUS CONTENT = MAXIMUM ENGAGEMENT REWARD YOUR LOYALISTS
  • 9. VIDEOS IN WEBSITES LIKE YOUTUBE IN ORDER TO INCREASE NUMBER OF FOLLOWERS, • WE CAN CHECK OUT THE POPULAR VIDEO CHANNELS • IN CASE OF VINE- POPULAR VINER OR IN CASE OF OTHER WEBSITES ANY INFLUENCER AND • POST THE LINK OF OUR VIDEO IN THEIR COMMENTS. • ASKING THEM TO CHECK OUT OUR VIDEO. • OR ASKING ANY OF THEIR FOLLOWERS TO WATCH OUR VIDEO. • POSTING THE VIDEO IN OUR WEBSITE.
  • 10. • POSTING THEM IN OTHER SOCIAL NETWORKING SITES. • HAVING AN ATTRACTIVE NAME FOR ALL THE VIDEOS. • CREATING AN AD OF OUR VIDEO. • MAKING QUALITY VIDEOS IN TERMS OF VALUE TO THE VIEWER AND CREATING INTEREST BY MAKING VIDEOS OF DIFFERENT THINGS WILL ALSO HELP INCREASE FOLLOWERS AND ENGAGEMENT RATE. • MAKING OUR PERSONAL CONTACTS VIEW OUR VIDEO AND ASKING THEM TO COMMENT ON THE SAME IN SOCIAL NETWORKING SITES AND BLOGS