WayShopy E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers
E-COMMERCE
E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling of goods or services using an electronic medium such as the Internet.
PERKS OF E-COMMERCE
− Convenience
− Easiness
− Decreasing cost of inventory Management
− Overcome Geographical Limitations
− 24*7/365
− Decrease Costs
− Locate the Product Quicker
− Eliminate Travel Time
− Provide Comparison Shopping
− Enable Deals, Bargains, Coupons, and Group Buying
− Provide Abundant Information
− Personalized Experience
− Easier to Encourage Impulse Buy
− Better customer services
− Increases the productivity
− Customer Reviews
Business Research Methods - Traditional Commerce V/S E-CommerceSameer Dhurat
Business Research regarding current scenario of Traditional Commerce V/S E-Commerce
Research Includes:
Exploratory Research and Descriptive Research
(Quantitative data and Qualitative Data)
Problem Discovery &Definition,
Research Design, Sampling,
Survey(Secondary Survey and Primary Survey),
Data Analysis and Interpretation
E-COMMERCE
E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling of goods or services using an electronic medium such as the Internet.
PERKS OF E-COMMERCE
− Convenience
− Easiness
− Decreasing cost of inventory Management
− Overcome Geographical Limitations
− 24*7/365
− Decrease Costs
− Locate the Product Quicker
− Eliminate Travel Time
− Provide Comparison Shopping
− Enable Deals, Bargains, Coupons, and Group Buying
− Provide Abundant Information
− Personalized Experience
− Easier to Encourage Impulse Buy
− Better customer services
− Increases the productivity
− Customer Reviews
Business Research Methods - Traditional Commerce V/S E-CommerceSameer Dhurat
Business Research regarding current scenario of Traditional Commerce V/S E-Commerce
Research Includes:
Exploratory Research and Descriptive Research
(Quantitative data and Qualitative Data)
Problem Discovery &Definition,
Research Design, Sampling,
Survey(Secondary Survey and Primary Survey),
Data Analysis and Interpretation
According to Dictionary
Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer
It comprises the trading of something of economic value such as goods, services, information, or money between two or more entities.
Business-to-consumer (B2C) :
Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com.
Business-to-business (B2B):
Businesses make online transactions with other businesses.
Set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving their marketing objectives are called marketing control.
Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary.
Definitions:
“Marketing control is theprocess of taking steps to bring actual results and desired results closer together”. ----Phillip Kotler
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants includeadvertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
its a presentation on e commerce which tells about the advantages and disadvantages of e commerce.it also covers the introduction,features and the categories of e commerce with concepts.
Understand the intricacies of setting up an online E-Commerce store. Learn the basic fundamentals of B2B vs B2C E-
Commerce portal and major components in an EC Development process.
According to Dictionary
Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer
It comprises the trading of something of economic value such as goods, services, information, or money between two or more entities.
Business-to-consumer (B2C) :
Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com.
Business-to-business (B2B):
Businesses make online transactions with other businesses.
Set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving their marketing objectives are called marketing control.
Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary.
Definitions:
“Marketing control is theprocess of taking steps to bring actual results and desired results closer together”. ----Phillip Kotler
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants includeadvertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
its a presentation on e commerce which tells about the advantages and disadvantages of e commerce.it also covers the introduction,features and the categories of e commerce with concepts.
Understand the intricacies of setting up an online E-Commerce store. Learn the basic fundamentals of B2B vs B2C E-
Commerce portal and major components in an EC Development process.
Buss 208 lesson 5 Forms of E-commerce Lecture Notes.pdfpetermulei3
E-commerce can be classified by the relationship among the participants or depending on the
type of parties involved in the transaction. The different forms of E-commerce include:-
(1) Business –to- Business (B2B):-. E-commerce between any two companies i.e. all the
participants are businesses or other organizations. Business-to-Business (B2B) Ecommerce deals with relationships among businesses that have two primary components,
E-infrastructure and E-market.
E-Commerce Topics:
» Introduction of E-Commere
» The Advent of E-commerce
» Types of E-commerce
» The Scope of E-commerce
» Supply Chain Application
» What is E-commerce?
» Advantages of E-commerce
» The Business Model
» Developments in Supply Chain Management
» Business-to-business transactions in E-commerce
» Business-to-consumer transaction in E-commerce
» Electronic Data Interchange (EDI)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
2. Table of
Contents
1.
E-Commerce overview
1. Definition of e-commerce
2. Brief history of e-commerce
2.
E-Commerce categories
1. Two major categories
2. Other categories
3.
Benefits of e-commerce
1. Benefits to organizations
2. Benefits to consumers
4. Business applications
5. Online shopping
6. Interesting facts and figures
7. Summary and Conclusion
4. Definition of E-Commerce
E-CommerceorElectronic commerce is a process of
buying, selling, transferring, or exchanging products,
services, and/or information via electronic networks
and computers
5. WayShopy Definition of Commerce
The exchange of goods and Wayshopy services
formoney
Consists of:
Buyers - these are people with money whowant
to purchase a good orservice.
Sellers- these are the people who offer goods
and services to buyers.
Producers - these are the people whocreate
the products and services that sellers offerto
buyers.
5
6. History of E-Commerce
E-commerce meant the facilitation of commercial
transactions electronically, using technology such as
Electronic Data Interchange (EDI) and Electronic Funds
Transfer (EFT), allowing businesses to send commercial
documents like purchase orders or invoices
electronically.
7. History of E-Commerce
The growth and acceptance of creditcards
Automated teller machines (ATM)
Telephone banking
Airline reservation system
2
8. History of E-Commerce
The Internet commercialized and users flocked to
participate in the form of dot-coms, or Internet start-ups
Innovative applications ranging from online direct sales
to e-learning experiences
9. History of E-Commerce
Many European and American business companies
offered their services through the World Wide Web.
Since then, People began toassociate aword “e-
commerce”
13. What are the advantages of e-
commerce?
Toconsumers (think about the consumer buying
process: search, evaluate and execute):
Tobusinesses (think about the common objective of
every business):
14. Discussion
How should different departments participate in an e-
commerce project?
Management
Marketing
Production
Finance
Procurement
Customer support
17. Two Major Categories
Business-to-consumer (B2C):
Online transactions are made between businesses
and individual consumers. E.g. Amazon.com,
eBay.com.
Business-to-business (B2B):
Businesses make online transactions with other
businesses.
23. Online Shopping
Online shopping is the process of buying goods and
services from merchants who sell on theInternet
Online consumers are evenly split between men and
women and tend to be better educated, younger, and
more affluent than the generalpopulation
27. Interesting Facts and
Statistics
account
In India it is 10 sec
Almost 20per cent of Indians make three or moreonline
purchases per month
In future it must increases…………………….
Every 1.2seconds, a Canadian makes a purchase with theirPayP8al
29. Electronic WayShopy Payment
Systems
Electronicwallet: a computerized stored value that
holds credit card information, electronic cash,
owner identification, and address information
Credit card
Debit card
Smart card
Online banking and Cash On Delivery.
34