Watch on "WATCH" Industry
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1) Watches can be analog, with hands, or digital, displaying numbers. Common types include fashion, multi-function, and diving watches. 2) The Indian watch market is valued at around $195 million annually and is growing 10-15% per year. Watches are categorized by low, medium, and high price segments. 3) Popular Indian brands include Titan, Timex, Citizen, and Casio. Titan is India's largest watch manufacturer and produces lines like Raga, Fastrack, Sonata, Edge, and Steel targeted at different customer groups.
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Titan is a leading manufacturer of watches in India. It produces several popular watch brands including Titan Raga, Titan Fastrack, Titan Sonata, Titan Edge and Titan Steel. Titan Raga targets high-level customers with market prices between Rs. 2,000-5,000. Titan Fastrack targets middle and high-level customers at prices of Rs. 1,000-3,500. Titan Sonata is the most affordable, targeting lower and middle class customers at Rs. 250-1,200. Titan also manufactures higher-end watches like Titan Edge and Titan Steel targeting wealthy customers. Though India has a price sensitive market and unorganized sector, international and national brands can succeed with proper planning and management.
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CONTENTS
CHAPTER-1 : Introduction
1.1. Overview of the industry
1.2. Company Profile
1.3. Problems faced by the organization
1.4. Competitors Information
1.5. SWOT Analysis
CHAPTER-2: Research Methodology
2.1 Statement of problem
2.2 Objectives of the study
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A study of indian wrist watch industry and marketing strategy of titan watches
A study of indian wrist watch industry and marketing strategy of titan watches
Marketing Plan PAF Watches vs Competitor (TITAN Watches)
Marketing Plan PAF Watches vs Competitor (TITAN Watches)
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
Titan Watches By Aviroop Banik{Rizvi Institutes of Management Studies,Bandra(...
Titan Watches By Aviroop Banik{Rizvi Institutes of Management Studies,Bandra(...
A Study/Project on Customer Perception towards Titan Products by Titan Indust...
A Study/Project on Customer Perception towards Titan Products by Titan Indust...
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Ppt (ca2)CASE STUDY ON TITAN
Titan Industries is an Indian watch and jewelry company that is evaluating diversifying into new business segments. The case study analyzes Titan's financial position, identifies strengths, weaknesses, opportunities and threats, and considers alternatives for Titan such as expanding affordability and availability. The best alternative is for Titan to leverage people's emotions in India through impactful marketing campaigns. The case study aims to determine if diversification can enhance shareholder value for Titan over time.
Titan watches
The document discusses the consumer buying behavior for watches in India. It notes that the Indian watch industry is worth INR 5,000 crore and watches priced between INR 500-5,000 and INR 5,000-25,000 have the highest sales. The top 3 players in the market are Citizen, Timex, and Titan, which commands 60-65% market share. Research analysis found that while Titan brands are commonly used, consumers are interested in purchasing global brands. A marketing plan and budget are proposed with activities including digital contests, TV commercials, print ads, mall activations, and an emphasis on storytelling around the relationship between people and time.
Timex
The Timex Group has announced that it will rebrand its retail chain in India called Time Factory to Timex World. There are currently 100 Time Factory stores that will now be called Timex World. The new name aims to better connect the retail stores to the Timex brand and help achieve a compelling repositioning in the watch industry. Timex World stores will showcase various Timex product ranges and premium interior displays. The stores will also feature the visual display and imagery from Timex's global "Wear it Well" brand campaign. Timex aims to grab more market share in India, targeting an increase of 1-2% each year beginning in 2014.
Industry overview
Titan is a leading manufacturer of watches and jewelry in India. It was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan has over 60 million watches sold across 30 countries and is India's largest watchmaker and jeweler. Titan produces watches and jewelry under various brands like Titan, Tanishq, Fastrack, Xylys, and others. It aims to offer international quality products at affordable prices for Indian customers.
retail sector
The document provides an overview of the retail sector in India and details about Titan Industries, a leading manufacturer of watches in India. It then discusses Vishal Megamart, a hypermarket chain founded in 1986 with over 400 outlets across India focusing on quality products and customer service. Finally, it briefly describes NEXT, an electronics retail chain present in 16 states with over 380 outlets and corporate partnerships with major electronics brands.
Manufacturing Plant of ISO Freight Containers | Start Best Industry of ISO Fr...
Since many entrepreneurs in practically every industry desire to start their own firm and take control of their finances, schedule, and even future development, business starts are among the most well-liked business ideas today. However, if you don't know what you're doing or how to do it correctly, beginning your own business can be rather challenging. We've therefore made the decision to support your choice by offering you some practical advice on how to launch a successful ISO freight container business.
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An ISO 9001:2015 Company
ENTREPRENEUR INDIA
106-E, Kamla Nagar, Opp. Mall ST,
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Email: npcs.ei@gmail.com
info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9097075054, 8800733955
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May,2010 rmp,eng.plan presentation1
The document discusses an MLM company called RMP Infotec that provides various business opportunities including selling health and beauty products, earning binary income, real estate investments, and more. It highlights the company's achievements over 8+ years including millions of distributors and crorepathis. The document promotes joining the business by purchasing a starter package and building a team to earn income from binary bonuses and ranks.
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The document provides an overview of the Indian wrist watch industry. It discusses key players like HMT, Titan, and Timex. Titan has emerged as the market leader, capturing over 50% market share of the organized sector. The market has been growing, driven primarily by low-end volume growth. Younger consumers are increasingly influential as disposable incomes and exposure to global trends rises in urban India. The future of the industry lies in new technologies, rural market expansion, and targeting different consumer segments.
titan
The document provides an overview of the Indian wrist watch industry. It discusses key players like HMT, Titan Industries and Timex watches. Titan has emerged as the market leader with over 50% share of the organized market. It offers a wide range of watches across different price segments through extensive retail and distribution networks. The watch market is growing with rising income levels and brand consciousness among Indians. The industry is shifting from low-end mechanical watches to more fashionable quartz watches.
Mini project on VIP industry
This document provides a mini project report on VIP Industries submitted for a master's degree program. It includes an introduction, objectives of the project, literature review on VIP Industries which discusses the company's history and brands. It also acknowledges those who helped with the project and provides a table of contents for the report sections.
Brand audit on TITAN
Titan Industries was established in 1984 as a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. It introduced quartz watch technology to India. It has since expanded to become India's leading manufacturer of watches and jewelry, employing 3,800 people. It produces over 8 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. It also owns the jewelry brand Tanishq. The document provides details on Titan's product lines, brand positioning strategies, and market segmentation approaches for different target audiences.
How to Start a Cold Storage Business Project, Excellent opportunity for inves...
Cold storage industry is a very important and essential industry. The temperature is maintained low with the help of precision instruments. Cold storage is used to preserve fruits and vegetables. Once they are kept in the cold storage, they do not get spoiled even after many months. This item, when needed, can be taken from the cold storage and can be made available to consumers very easily. Cold storage is a vital link between the production and consumption of perishable products. A new entrepreneur can well venture into this field by installing a project of cold storage to save the fruits and vegetables from wastage.
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Are You Looking For A Profitable And Steady Business? We Have the Best Ferro ...
Are you interested in starting a ferro alloy production business? If so, then you've come to the right place! This comprehensive guide will walk you through the entire process of starting a successful ferro alloy production business. From understanding the basics of ferro alloys to navigating the complex legal requirements, this guide will provide you with the knowledge and resources you need to make your dreams of owning a ferro alloy production business a reality. Read on to find out more about starting a ferro alloy production business!
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NIIR PROJECT CONSULTANCY SERVICES, DELHI
An ISO 9001:2015 Company
ENTREPRENEUR INDIA
106-E, Kamla Nagar, Opp. Mall ST,
New Delhi-110007, India.
Email: npcs.ei@gmail.com
info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9097075054, 8800733955
Website: https://www.entrepreneurindia.co
https://www.niir.org
AIR_BAG.pptx
This document provides an overview of a helmet airbag system idea. It includes sections on the objective to develop an innovative helmet airbag business plan, facts and figures on road accidents, how airbag units function, system components, installation, idea screening including a SWOT analysis, marketing strategy focusing on the 4Ps, target markets, valuation and cost of production, revenue model with domestic and export breakdown, and financial feasibility. The last section lists the group members who developed this helmet airbag system idea.
Stylish watches for men
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Calcium Propionate Manufacturing Industry. Production of Calcium Propanoate
Calcium propionate is a food preservative and mold inhibitor used in baked goods, candy, condiments, pickles, cheese, butter and other processed foods. It inhibits the growth of yeasts, molds and bacteria in these products by preventing water activity. Most often it’s used to inhibit mold growth in breads and cakes because of its high level of potency against mold spores and ability to prevent moisture absorption by the food item.
Here are all the steps you need to know about how to start your own calcium propionate manufacturing business!
𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬
NIIR PROJECT CONSULTANCY SERVICES, DELHI
An ISO 9001:2015 Company
ENTREPRENEUR INDIA
106-E, Kamla Nagar, Opp. Mall ST,
New Delhi-110007, India.
Email: npcs.ei@gmail.com
info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9097075054, 8800733955
Website: https://www.entrepreneurindia.co
https://www.niir.org
005 Essay Example Sample Summary Papers 248300
The United Nations plays an important role in mediating conflicts between countries to help reduce threats of military force and find resolutions or compromises. When economic and trade relationships determine power and status between nations, disputes are more likely to occur. The UN works to open diplomatic discussions and encourage cooperation over issues relating to security, human rights, environmental protection, and international law. By bringing countries together and facilitating agreements, the organization aims to promote global stability and prevent severe conflicts from escalating uncontrollably.
Rmp
This document introduces an opportunity to join a multi-level marketing company called Resource Money Power that sells various products and insurance policies. It describes the company's history and compensation plan which allows individuals to earn income from sales, sponsoring others, and monthly royalties. Successful members can achieve over 1,30,000 rupees weekly and qualify for foreign trips as rewards.
Retail store
Centaur is a partnership firm that manufactures and retails watches. It plans to open a retail store in VR Mall in Surat, Gujarat to target teens and young adults. The business will offer a variety of men's watches from ₹500 to ₹100,000 through partnerships with a manufacturing firm and jewelry shops. Centaur projects annual sales of ₹34 lakhs from selling 1700 watches on average at ₹2000 each through social media marketing, airport advertising, and contracts with jewelry stores.
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Manufacturing Plant of ISO Freight Containers | Start Best Industry of ISO Fr...
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How to Start a Cold Storage Business Project, Excellent opportunity for inves...
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Calcium Propionate Manufacturing Industry. Production of Calcium Propanoate
Calcium Propionate Manufacturing Industry. Production of Calcium Propanoate
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Watch on "WATCH" Industry
- 1. Product Report onWrist Watches Prepared by: NirankarSingh PGDFM/09/003
- 2. Definition of Product The end result of the manufacturing process, to be offered to the marketplace to satisfy a need or want.
- 3. Introduction WATCHES A watch is a timepiece that is made to be worn on a person. It is usually a wristwatch, worn on the wrist with a strap or bracelet. 3
- 4. Display Analog : A numbered dial upon which are mounted at least a rotating hour hand and a longer, rotating minute hand. 4
- 5. Display Digital : A digital display simply shows the time as a number. It had a red light-emitting diode (LED) display. 5
- 6. Types of Watches Fashion Watches: Wristwatches are often appreciated as jewelry or as collectible works of art rather than just as timepieces. Computerized multi-function watches:They have awkward user interfaces due to the tiny screens and buttons, and a short battery life. Contd.6
- 7. Types of Watches (Contd.) 3. For space travel: Zero gravity environment and other extreme conditions encountered by astronauts in space requires the use of specially tested watches. 4. For scuba diving: Watches may be crafted to become water resistant. These watches are sometimes called diving watches. 7
- 8. Indian Watch Market Size: 40-45 millions pieces annually. Annual market(in USD): 195 millions. Average growth in India: Increase in 10-15 % annually. But India still lower in that market compared globally.
- 9. Categories of Watches Low Price Segment: Less than Rs.500. Medium Price Segment: Between Rs. 500-1500. High Price Segment: More than Rs. 1500.
- 10. Images of Indian Watches 10
- 11. Images of Foreign Watches ARMANI 11
- 12. Brand of Wrist Watches Timex, Citizen, Casio, Titan.
- 13. Timex Timex watches by Timex Group USA. It has basically low & medium range watches. Timex Sports Rs. 785 Timex Formals c401 Rs. 990 Timex Formals Women Rs. 1465
- 14. Citizen Manufactured by Citizen Holdings Co. Ltd. It consists mainly high range segment. Citizen perpetual series Rs. 17,200 Citizen BL-800 Rs. 22,900
- 15. Casio It’s a Japanese Mfg company. It consists all categories of range segments. Casio Standard Line Rs. 1045 Casio Metal fashion Rs. 1780 Casio Proterk Line-up Rs. 12700
- 16. Titan Its an Indian brand & manufacturing company. Titan having all range of watches. Titan Raga Rs.3560 Titan Fastrack Rs.1085 Titan Edge Rs. 8650
- 17. Titan is India's leading manufacturer of watches. The sixth largest in the world. Titan watches is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. I am taking Titan Co’s product
- 18. Products under Titan Co. Titan Raga Titan Fastrack Titan Sonata Titan Edge Titan Steel.
- 19. Titan Raga Market price:- Rs 2,000 - 5,000. Target customer:- High level people. Local Tax:- 12.5% Profit margin:- 10-15%
- 20. Titan Fastrack Market price:- Rs 1,000 – 3,500. Target customer:- Middle & High level people. Local Tax:- 12.5% Profit margin:- 10-12%
- 21. Titan Sonata Market price:- Rs 250 – 1,200. Target customer:- Lower & Middle class people. Local Tax:- 12.5% Profit margin:- 10% It has over 650 models in Indian market. Having more than 10,000 dealers in India.
- 22. Titan Edge Market price:- More than Rs. 7,000. Target customer:- High level people. Local Tax:- 12.5% Profit margin:- 15-20%
- 23. Titan Steel Market price:- Starts with Rs 2,300. Target customer:- High level people. Local Tax:- 12.5% Profit margin:- 10-20%
- 25. THANK YOU