The document provides an overview of the Indian wrist watch industry. It discusses key players like HMT, Titan Industries and Timex watches. Titan has emerged as the market leader with over 50% share of the organized market. It offers a wide range of watches across different price segments through extensive retail and distribution networks. The watch market is growing with rising income levels and brand consciousness among Indians. The industry is shifting from low-end mechanical watches to more fashionable quartz watches.
Market Research Report: Luxury Watch Market In India 2010 Netscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
India has developed as a major destination of luxury products. The luxury watch market accounts for a sizeable share of the overall luxury commodities sold in India. The rise in disposable income coupled with changing consumer perception has led to strong demand for luxury watches. Growth rates in the luxury watch segment has exceeded the growth seen in the overall watch market. Impetus from consumers on quality and style has attracted investors in this market.
The report begins with an introduction to the Luxury market stating the market size and growth, segmented share and the major destinations for luxury retail products in India. This is followed by an overview of the Luxury Watch market in India including market size and price segmentation in the market.
An analysis of the drivers explains growth factors such as growth in HNI population, change in consumer mindset and brand consciousness and rise in luxury retail. The key challenges identified include high import duty and presence of grey market. The report identifies the key trends including players diversifying product portfolio, aggressive marketing, presence of multi brand watch outlets, sales through jewellery stores, growing sales in tier 2 cities and new players entering the luxury watch segment.
Competition section provides a snapshot of the players in the market including information regarding their operational segments, business highlights and financials, providing an insight into the existing competitive scenario.
Market Research Report: Luxury Watch Market In India 2010 Netscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
India has developed as a major destination of luxury products. The luxury watch market accounts for a sizeable share of the overall luxury commodities sold in India. The rise in disposable income coupled with changing consumer perception has led to strong demand for luxury watches. Growth rates in the luxury watch segment has exceeded the growth seen in the overall watch market. Impetus from consumers on quality and style has attracted investors in this market.
The report begins with an introduction to the Luxury market stating the market size and growth, segmented share and the major destinations for luxury retail products in India. This is followed by an overview of the Luxury Watch market in India including market size and price segmentation in the market.
An analysis of the drivers explains growth factors such as growth in HNI population, change in consumer mindset and brand consciousness and rise in luxury retail. The key challenges identified include high import duty and presence of grey market. The report identifies the key trends including players diversifying product portfolio, aggressive marketing, presence of multi brand watch outlets, sales through jewellery stores, growing sales in tier 2 cities and new players entering the luxury watch segment.
Competition section provides a snapshot of the players in the market including information regarding their operational segments, business highlights and financials, providing an insight into the existing competitive scenario.
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG HeuerDr. Asokendu Samanta
Preface: Time is Money. With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion.
In the present report an attempt has been made to analyze the four brands of the watch namely, HMT and Titan of India and Swatch and Tag Heuer of Switzerland. SWOT analyses of the each brand are presented in evaluating their prospect in Indian market.
The first chapter deals with HMT, one of the national brands of India. In the second chapter, various aspects of Titan, the market leader of India are presented. Third and fourth chapters deal with international brands, Swatch and Tag Heuer respectively. Emphasis is given particularly to analyze the advertisements of each brand, identifying what marketers are trying to achieve. At the end, conclusions are drawn in chapter five summarizing various critical aspects.
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG HeuerDr. Asokendu Samanta
Preface: Time is Money. With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion.
In the present report an attempt has been made to analyze the four brands of the watch namely, HMT and Titan of India and Swatch and Tag Heuer of Switzerland. SWOT analyses of the each brand are presented in evaluating their prospect in Indian market.
The first chapter deals with HMT, one of the national brands of India. In the second chapter, various aspects of Titan, the market leader of India are presented. Third and fourth chapters deal with international brands, Swatch and Tag Heuer respectively. Emphasis is given particularly to analyze the advertisements of each brand, identifying what marketers are trying to achieve. At the end, conclusions are drawn in chapter five summarizing various critical aspects.
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Fastrack IMR - Singapore (International Marketing)Gurpreet Singh
Fastrack Watches IMR Strategy in Singapore.
A part of International Marketing course curriculum.
It includes.. Fastrack SWOT analysis, STP Analysis, Competitor Analysis & Marketing Mix, PESTLE analysis and IMR Strategy.
15. Demographic pattern Effect Enablers Outcome Consumption of lifestyle items Consumerization of Urban India Rising % of young population Increase in income levels Changing spending pattern More number of working women Increase in spending power Rising aspiration levels Organized retail market at USD 21.5 billion by 2010 (CAGR 31%) Increased size of urban population
16. Effect Enablers Outcome Significant new opportunity from young urban indian consumers YULICS ! Two third of Indians are below 30 yrs Median age is 24 (35 in US, 41 in Japan) Urban growth at 3% vs 1% overall Youth growing four times faster 82 million at 20-34 age in 2006 Liberalized population will be 56% in 2011 (41% in 2001) Demographic patterns
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