Titan is a leading manufacturer of watches in India. It produces several popular watch brands including Titan Raga, Titan Fastrack, Titan Sonata, Titan Edge and Titan Steel. Titan Raga targets high-level customers with market prices between Rs. 2,000-5,000. Titan Fastrack targets middle and high-level customers at prices of Rs. 1,000-3,500. Titan Sonata is the most affordable, targeting lower and middle class customers at Rs. 250-1,200. Titan also manufactures higher-end watches like Titan Edge and Titan Steel targeting wealthy customers. Though India has a price sensitive market and unorganized sector, international and national brands can succeed with proper planning and management.

1. Product Report on
Wrist Watches
Prepared by: Nirankar Singh
PGDFM/09/003

2. Definition of Product
The end result of the manufacturing process,
to be offered to the marketplace to satisfy a
need or want.

3. 3
Introduction
WATCHES
A watch is a timepiece that is made to be
worn on a person. It is usually a wristwatch,
worn on the wrist with a strap or bracelet.

4. 4
Display
Analog:
A numbered dial upon
which are mounted at least
a rotating hour hand and a
longer, rotating minute
hand.

5. 5
Display
Digital :
A digital display simply
shows the time as a number.
It had a red light-emitting
diode (LED) display.

6. Contd. 6
Types of Watches
1. Fashion Watches: Wristwatches are often
appreciated as jewelry or as collectible works of
art rather than just as timepieces.
2. Computerized multi-function watches:
They have awkward user interfaces due to the
tiny screens and buttons, and a short battery life.

7. 7
Types of Watches (Contd.)
3. For space travel: Zero gravity environment
and other extreme conditions encountered by
astronauts in space requires the use of specially
tested watches.
4. For scuba diving: Watches may be crafted to
become water resistant. These watches are
sometimes called diving watches.

8. Indian Watch Market
• Size: 40-45 millions pieces annually.
• Annual market(in USD): 195 millions.
• Average growth in India: Increase in 10-15 %
annually.
• But India still lower in that market compared
globally.

9. Categories of Watches
• Low Price Segment: Less than Rs.500.
• Medium Price Segment: Between Rs. 500-1500.
• High Price Segment: More than Rs. 1500.

10. 10
Images of Indian Watches

11. 11
Images of Foreign Watches
ARMANI

12. Brand of Wrist Watches
1. Timex,
2. Citizen,
3. Casio,
4. Titan.

13. Timex
• Timex watches by Timex Group USA.
It has basically low & medium range watches.
Timex Formals
c401
Rs. 990
Timex Sports
Rs. 785
Timex Formals
Women
Rs. 1465

14. Citizen
• Manufactured by Citizen Holdings Co. Ltd.
• It consists mainly high range segment.
Citizen perpetual
series
Rs. 17,200
Citizen BL-800
Rs. 22,900

15. Casio
• It’s a Japanese Mfg company.
• It consists all categories of range segments.
Casio Metal fashion
Rs. 1780
Casio Standard
Line
Rs. 1045
Casio Proterk Line-
up
Rs. 12700

16. Titan
• Its an Indian brand & manufacturing company.
• Titan having all range of watches.
Titan Edge
Rs. 8650
Titan Fastrack
Rs.1085
Titan Raga
Rs.3560

17. • Titan is India's leading manufacturer of
watches.
• The sixth largest in the world.
• Titan watches is a joint venture between the
Tata Group and Tamil Nadu Industrial
Development Corporation.
I am taking Titan Co’s product

18. Products under Titan Co.
Titan Raga
Titan Fastrack
Titan Sonata
Titan Edge
Titan Steel.

19. Titan Raga
• Market price:-
Rs 2,000 - 5,000.
• Target customer:-
High level people.
• Local Tax:- 12.5%
• Profit margin:-
10-15%

20. Titan Fastrack
• Market price:-
Rs 1,000 – 3,500.
• Target customer:-
Middle & High level
people.
• Local Tax:- 12.5%
• Profit margin:-
10-12%

21. Titan Sonata
• Market price:-
Rs 250 – 1,200.
• Target customer:- Lower & Middle class people.
• Local Tax:- 12.5%
• Profit margin:-
10%
• It has over 650 models in Indian market.
• Having more than 10,000 dealers in India.

22. Titan Edge
• Market price:-
More than Rs. 7,000.
• Target customer:-
High level people.
• Local Tax:- 12.5%
• Profit margin:-
15-20%

23. Titan Steel
• Market price:-
Starts with Rs 2,300.
• Target customer:-
High level people.
• Local Tax:- 12.5%
• Profit margin:-
10-20%

24. • In the end, though India is still
considered to be a difficult market to
penetrate due to reasons like:-
Price sensitiveness and
Its largely unorganised sector.
• However, with the right planning and
the right management International &
national will do well in Indian Watch
Market.

25. THANK
YOU