SlideShare a Scribd company logo
Wrist Watch
Industry Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Players
HMT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Titan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Titan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time Products Division Business  Financial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timex ,[object Object],[object Object],[object Object],[object Object]
Other Players ,[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation
The Watch Market in India (by value 06-07) Mass (< Rs 400) Valued at Rs 300 crores Grey market, Chinese, etc. Premium (> Rs 5k) Valued at Rs 370 crores Swiss brands: Tissot, Omega, Rolex Fashion brands: Fossil, Calvin Klein,  Giordano, Esprit Mid-upper (Rs 1k-5k) Valued at Rs 938 crores Titan , Citizen, Timex,  Swatch, Espirit Low-end (Rs 400-1000) Valued at Rs 1200 crores Sonata , HMT, Maxima
Volumes Growth, Driven by Low End Volume of watches sold CAGR, % 4-7 Source:  IRS 95,99,01, NCAER 95,00; internal data; press clippings; interviews; market visits; annual reports 25-35 3.7 0.015 0.05 8-11 8-11 12.0 9.3 7.5 Mid-upper Luxury Low-end Mass ,[object Object],[object Object],[object Object],9.5 3.9 13.5-16 17.5-20 4.5-5.2 0.22 8-10 ~21 mn ~25 mn ~35-40 mn 300 crs 1200 crs 850 crs 375 crs 2700 crs Tissot, Omega, Rolex Titan, Citizen, Timex, Swatch, Espirit Sonata, HMT, Maxima Grey mkt,  Chinese, etc. BRANDS
  Titan Citizen Timex Watch Market Map 500 1000 2000 4000 5000 20,000 + Formal/Classic Fashion/Sporty Sonata,  HMT, Maxima Espirit, Swatch  Fossil  Giordano,  DKNY,  Carrera Tommy Hilfiger, Accent Raymond Weil Tissot Omega, Rado, Longines Tag Heuer, Hugo Boss, C Dior Price Fastrack XYLYS 10000 Nebula
The Emerging Trends
Demographic pattern  Effect Enablers Outcome Consumption of lifestyle items Consumerization of Urban India Rising % of young  population Increase in income levels Changing spending pattern More  number  of working women Increase in  spending power Rising aspiration levels Organized retail market at USD 21.5 billion by 2010 (CAGR 31%) Increased  size of  urban population
Effect Enablers Outcome Significant new opportunity from young urban indian consumers YULICS ! Two third of  Indians are below 30 yrs Median age is 24 (35 in US,  41 in Japan) Urban growth  at 3% vs 1% overall Youth growing four times faster  82 million at  20-34 age in 2006 Liberalized population will  be 56% in 2011 (41% in 2001) Demographic patterns
Urban Households Increasing exposure of middle class creates new opportunities
The Flow of Money By 2009-10 lower income group falls; higher income doubles
Watch Industry in India: Where is it heading?
Forces Transforming Indian Watch Industry Dramatic Transformation of the Indian watch market ,[object Object],[object Object],[object Object],Brands ‘Titan’ and  ‘ Sonata’   ,[object Object],[object Object],[object Object],Sub-branding strategy: Raga, Fastrack, Nebula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2.   More global and local players Dominant retail presence: ‘World of Titan’ Showrooms, TimeZones ,[object Object],[object Object],[object Object],[object Object]
The Road Ahead ,[object Object],[object Object],[object Object],[object Object]
The Road Ahead ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Watch Industry – Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Watch Industry – Global Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Watch Industry – Global Perspective  (Contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indian Watch Industry – Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indian Watch Industry – Evolution (Contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indian Watch Industry – Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Indian Watch Industry – Price Segmentation ,[object Object],22% Rs 3000 Super-Premium 18% Rs 1200 Premium 15% Rs 750 Popular 11% Rs 450 Mass Market Margin (estimated) Average Price Segment
Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Players ,[object Object],[object Object],[object Object]
HMT Ltd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HMT Ltd. - Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
HMT Ltd. – Strategies ,[object Object],[object Object],[object Object]
HMT Ltd. – Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HMT Ltd. – Distribution ,[object Object],[object Object],[object Object]
HMT Ltd. – Advertising ,[object Object],[object Object],[object Object],[object Object]
Titan Industries Ltd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Titan Industries Ltd. – Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Titan Industries Ltd. – Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Titan Industries Ltd. – Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Titan Industries Ltd. – Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Titan Industries Ltd. – Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timex Watches Ltd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timex Watches Ltd. – Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : Segmentation of the Indian Watch Market – Y.L.R. Moorthi, IIMB
Timex Watches Ltd. – Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timex Watches Ltd.– Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timex Watches Ltd.–Distribution ,[object Object],[object Object]
Timex Watches Ltd.–Advertising ,[object Object],[object Object],[object Object],[object Object]
Other Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Road Ahead … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources and Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

More Related Content

What's hot

Swot analysis
Swot analysisSwot analysis
Swot analysiscjvicky
 
Timex swot
Timex swotTimex swot
Timex swot
Suhas Shinde
 
Timex case-study
Timex case-studyTimex case-study
Timex case-studyabidollari
 
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG HeuerA Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
Dr. Asokendu Samanta
 
Titan industries ltd. company report
Titan industries ltd. company reportTitan industries ltd. company report
Titan industries ltd. company reportAagam Shah
 
Titan watches: A brand innovation case study
Titan watches: A brand innovation case studyTitan watches: A brand innovation case study
Titan watches: A brand innovation case study
Harjyot Josan
 
Titan mrktng strategy
Titan mrktng strategyTitan mrktng strategy
Titan mrktng strategy
Kallol Sarkar
 
Titan watches
Titan watchesTitan watches
Titan watches
Pankaj Ramteke
 
Titan
TitanTitan
Ppt (ca2)CASE STUDY ON TITAN
Ppt (ca2)CASE STUDY ON TITANPpt (ca2)CASE STUDY ON TITAN
Ppt (ca2)CASE STUDY ON TITAN
Kishan Khunt
 
TITAN WATCHES- A case study
TITAN WATCHES- A case studyTITAN WATCHES- A case study
TITAN WATCHES- A case study
Samriti Gosain
 
A study of indian wrist watch industry and marketing strategy of titan watches
A study of indian wrist watch industry and marketing strategy of titan watchesA study of indian wrist watch industry and marketing strategy of titan watches
A study of indian wrist watch industry and marketing strategy of titan watches
Projects Kart
 
Brand Dossier of Titan Watches
Brand Dossier of Titan WatchesBrand Dossier of Titan Watches
Brand Dossier of Titan WatchesAnil Nandyala
 
Titan Watches
Titan WatchesTitan Watches
Titan
TitanTitan

What's hot (20)

Swot analysis
Swot analysisSwot analysis
Swot analysis
 
Timex swot
Timex swotTimex swot
Timex swot
 
Timex case-study
Timex case-studyTimex case-study
Timex case-study
 
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG HeuerA Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
 
Titan industries ltd. company report
Titan industries ltd. company reportTitan industries ltd. company report
Titan industries ltd. company report
 
Titan watches: A brand innovation case study
Titan watches: A brand innovation case studyTitan watches: A brand innovation case study
Titan watches: A brand innovation case study
 
Titan mrktng strategy
Titan mrktng strategyTitan mrktng strategy
Titan mrktng strategy
 
Titan watches
Titan watchesTitan watches
Titan watches
 
Titan watches
Titan watchesTitan watches
Titan watches
 
Titan
TitanTitan
Titan
 
Strategy Analysis of Titan
Strategy Analysis of  TitanStrategy Analysis of  Titan
Strategy Analysis of Titan
 
Ppt (ca2)CASE STUDY ON TITAN
Ppt (ca2)CASE STUDY ON TITANPpt (ca2)CASE STUDY ON TITAN
Ppt (ca2)CASE STUDY ON TITAN
 
TITAN WATCHES- A case study
TITAN WATCHES- A case studyTITAN WATCHES- A case study
TITAN WATCHES- A case study
 
A study of indian wrist watch industry and marketing strategy of titan watches
A study of indian wrist watch industry and marketing strategy of titan watchesA study of indian wrist watch industry and marketing strategy of titan watches
A study of indian wrist watch industry and marketing strategy of titan watches
 
Brand Dossier of Titan Watches
Brand Dossier of Titan WatchesBrand Dossier of Titan Watches
Brand Dossier of Titan Watches
 
Titan Watches
Titan WatchesTitan Watches
Titan Watches
 
Industry overview
Industry overviewIndustry overview
Industry overview
 
Presentation1
Presentation1Presentation1
Presentation1
 
Titan
TitanTitan
Titan
 
Titan industries
Titan  industries Titan  industries
Titan industries
 

Similar to 1764 121456-11-watch

Titan
TitanTitan
Watches
WatchesWatches
Watches
Soma Giri
 
Group no 2 CASE STUDY ON TITAN
Group no 2 CASE STUDY ON TITANGroup no 2 CASE STUDY ON TITAN
Group no 2 CASE STUDY ON TITAN
Kishan Khunt
 
Timex
TimexTimex
Case study titan (1)
Case study titan (1)Case study titan (1)
Case study titan (1)
Shashank Singh
 
Overview Of Retail In India
Overview Of Retail In IndiaOverview Of Retail In India
Overview Of Retail In India
RS Khurana
 
Retail In India
Retail In IndiaRetail In India
Retail In India
RS Khurana
 
Titan
TitanTitan
Titan
sooboo
 
Xylys case study solution
Xylys case study  solutionXylys case study  solution
Xylys case study solution
Mustahid Ali
 
Titan industries
Titan industriesTitan industries
Titan industries
Samie Singh
 
Titan industries
Titan industriesTitan industries
Titan industriesShiji Rajan
 
Titan industries
Titan industriesTitan industries
Titan industriesShiji Rajan
 
PPT on Marketing and branding of Titan Products
PPT on Marketing and branding of Titan ProductsPPT on Marketing and branding of Titan Products
PPT on Marketing and branding of Titan Products
Rahul Jain
 
TITAN
TITANTITAN
Fastrack IMR - Singapore (International Marketing)
Fastrack IMR - Singapore (International Marketing)Fastrack IMR - Singapore (International Marketing)
Fastrack IMR - Singapore (International Marketing)
Gurpreet Singh
 
Retail Presentation
Retail PresentationRetail Presentation
Retail PresentationAnshu Sweta
 
Fastrack Marketing Presentation
Fastrack Marketing PresentationFastrack Marketing Presentation
Fastrack Marketing PresentationPratikshya Mishra
 
Marketing reserch
Marketing reserchMarketing reserch
Marketing reserchguest24a3fa
 

Similar to 1764 121456-11-watch (20)

Titan
TitanTitan
Titan
 
85135104 fastrack-mps
85135104 fastrack-mps85135104 fastrack-mps
85135104 fastrack-mps
 
Watches
WatchesWatches
Watches
 
Group no 2 CASE STUDY ON TITAN
Group no 2 CASE STUDY ON TITANGroup no 2 CASE STUDY ON TITAN
Group no 2 CASE STUDY ON TITAN
 
Timex
TimexTimex
Timex
 
Case study titan (1)
Case study titan (1)Case study titan (1)
Case study titan (1)
 
Overview Of Retail In India
Overview Of Retail In IndiaOverview Of Retail In India
Overview Of Retail In India
 
Retail In India
Retail In IndiaRetail In India
Retail In India
 
Titan
TitanTitan
Titan
 
Xylys case study solution
Xylys case study  solutionXylys case study  solution
Xylys case study solution
 
Titan industries
Titan industriesTitan industries
Titan industries
 
Titan industries
Titan industriesTitan industries
Titan industries
 
Titan industries
Titan industriesTitan industries
Titan industries
 
PPT on Marketing and branding of Titan Products
PPT on Marketing and branding of Titan ProductsPPT on Marketing and branding of Titan Products
PPT on Marketing and branding of Titan Products
 
TITAN
TITANTITAN
TITAN
 
Fastrack IMR - Singapore (International Marketing)
Fastrack IMR - Singapore (International Marketing)Fastrack IMR - Singapore (International Marketing)
Fastrack IMR - Singapore (International Marketing)
 
Luxury Watches
Luxury WatchesLuxury Watches
Luxury Watches
 
Retail Presentation
Retail PresentationRetail Presentation
Retail Presentation
 
Fastrack Marketing Presentation
Fastrack Marketing PresentationFastrack Marketing Presentation
Fastrack Marketing Presentation
 
Marketing reserch
Marketing reserchMarketing reserch
Marketing reserch
 

Recently uploaded

Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 

Recently uploaded (20)

Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 

1764 121456-11-watch

  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11. The Watch Market in India (by value 06-07) Mass (< Rs 400) Valued at Rs 300 crores Grey market, Chinese, etc. Premium (> Rs 5k) Valued at Rs 370 crores Swiss brands: Tissot, Omega, Rolex Fashion brands: Fossil, Calvin Klein, Giordano, Esprit Mid-upper (Rs 1k-5k) Valued at Rs 938 crores Titan , Citizen, Timex, Swatch, Espirit Low-end (Rs 400-1000) Valued at Rs 1200 crores Sonata , HMT, Maxima
  • 12.
  • 13. Titan Citizen Timex Watch Market Map 500 1000 2000 4000 5000 20,000 + Formal/Classic Fashion/Sporty Sonata, HMT, Maxima Espirit, Swatch Fossil Giordano, DKNY, Carrera Tommy Hilfiger, Accent Raymond Weil Tissot Omega, Rado, Longines Tag Heuer, Hugo Boss, C Dior Price Fastrack XYLYS 10000 Nebula
  • 15. Demographic pattern Effect Enablers Outcome Consumption of lifestyle items Consumerization of Urban India Rising % of young population Increase in income levels Changing spending pattern More number of working women Increase in spending power Rising aspiration levels Organized retail market at USD 21.5 billion by 2010 (CAGR 31%) Increased size of urban population
  • 16. Effect Enablers Outcome Significant new opportunity from young urban indian consumers YULICS ! Two third of Indians are below 30 yrs Median age is 24 (35 in US, 41 in Japan) Urban growth at 3% vs 1% overall Youth growing four times faster 82 million at 20-34 age in 2006 Liberalized population will be 56% in 2011 (41% in 2001) Demographic patterns
  • 17. Urban Households Increasing exposure of middle class creates new opportunities
  • 18. The Flow of Money By 2009-10 lower income group falls; higher income doubles
  • 19. Watch Industry in India: Where is it heading?
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.